๐๐ก๐ ๐๐๐๐จ๐ง๐ ๐๐๐ข๐ญ๐ข๐จ๐ง ๐จ๐ ๐ญ๐ก๐ ๐ช๐ฎ๐๐ซ๐ญ๐๐ซ๐ฅ๐ฒ ๐๐๐ ๐๐๐ฐ๐ฌ๐ฅ๐๐ญ๐ญ๐๐ซ ๐ก๐๐ฌ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐๐๐ง ๐ซ๐๐ฅ๐๐๐ฌ๐๐! ๐ฐ Here's a sneak peek of what's packed inside:ย โช๏ธ ๐๐ง ๐ญ๐ก๐ ๐๐๐ค๐ ๐จ๐ ๐๐จ๐จ๐ ๐ฅ๐'๐ฌ ๐๐๐๐ง๐ญ๐ข๐๐ข๐๐ซ ๐๐๐ฉ๐ซ๐๐๐ข๐๐ญ๐ข๐จ๐ง, ๐๐๐ ๐๐ข๐จ๐ง๐๐๐ซ๐ฌ ๐ญ๐ก๐ ๐ ๐ฎ๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐๐-๐๐ซ๐ข๐ฏ๐๐ง ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ โช๏ธ ๐๐-๐๐๐๐ก ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐๐ฒ ๐๐๐ - ๐๐๐๐ข๐ ๐๐ง๐ ๐๐๐ฆ๐๐ฌ ๐๐ง๐ฏ๐๐ฌ๐ญ - ๐๐ฉ๐ข๐ฌ๐จ๐๐ ๐๐ โช๏ธ ๐๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ง๐ ๐๐จ๐ญ๐๐๐ฅ๐ ๐๐๐๐ข๐ ๐๐ฅ๐๐๐๐ฆ๐๐ง๐ญ๐ฌ โช๏ธ ๐๐ฑ๐ญ๐๐ซ๐ง๐๐ฅ ๐๐๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง ๐จ๐ ๐๐ฑ๐๐๐ฅ๐ฅ๐๐ง๐๐ โช๏ธ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ โช๏ธ ๐๐ง๐ฏ๐๐ฌ๐ญ๐จ๐ซ ๐๐๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐ฉ๐๐๐ญ๐ Don't miss out on the latest insights and updates from MGI! Dive into our newsletter now to stay up to date. ย #MGINewsletter #AIAdvertising #AdTechInsightsย
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This man will be credited one day with helping the industry from eating itself, impression by impression. Read this and know why Truthsets.Online has taken a leading role, licensed globally and with an Africa exclusive. A licensed vendor of FouAnalytics. #digitaladvertising #optimisation #knowwhereyoustand See. Believe. Optimise. Mitigate.
Dr. Augustine Fou vs. The Digital Marketing Lies We All Love to Hear.
linkedin.com
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"The model showed that measures like last-click generally tended to over- or underestimate effectivenessโbut in a reliable way." An interesting study that suggests a weak metric (last-click attribution) may still be useful if calibrated properly. The underlying paper (link in the article) has a lot of nuance, but the fundamental idea is that if you have some rigorous randomized control trials along with associated metrics, you may be able to use the associations in the trials to calibrate metrics in campaigns for which you do not have trials. https://buff.ly/3SCpWSF
Hereโs a Cost-Effective Way to Tell If Your Digital Ads Are Working
insight.kellogg.northwestern.edu
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best marketing academic on the planet, ex-Amazon, IJMR editor-in-chief, vice dean of research at DMSB. Helping people avoid bad choices and make best choices in AI, retail media and marketing.
great piece by Florian Zettelmeyer Brett Gordon and Robert Moakler: "If you are one #advertiser, then we suggest you run at least a handful of #RCTs, and then see whether you can establish a very simple calibration factor between the RCT result and the #lastclick result. We want advertisers to know that to improve their #marketing #measurement, they donโt need to run randomized #experiments all the time but should run them some of the time. It wonโt provide the same precision if they ran an experiment for everything, but [it gets you much of the way there] with a heck of a lot less effort and costs.โ But...how does #lastclick compare to the the much better #marketingmixmodeling, as shown in our published papers? Gabriel Mohanna Dr Grace Kite Thorsten Wiesel ๐ง๐ผโ๏ธEvert de Haan Vivian Yue Qin
"The model showed that measures like last-click generally tended to over- or underestimate effectivenessโbut in a reliable way." An interesting study that suggests a weak metric (last-click attribution) may still be useful if calibrated properly. The underlying paper (link in the article) has a lot of nuance, but the fundamental idea is that if you have some rigorous randomized control trials along with associated metrics, you may be able to use the associations in the trials to calibrate metrics in campaigns for which you do not have trials. https://buff.ly/3SCpWSF
Hereโs a Cost-Effective Way to Tell If Your Digital Ads Are Working
insight.kellogg.northwestern.edu
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The numbers don't lie! And as a result-driven team, we care about the data. ๐ See some stats we're proud of: ๐ ๐ฃ 55% Of our current clients have come to us as a referral or recommendation ๐ฃ 72% Of our existing clients have committed retained time with us ๐ฃ 22% Have been with us for four-plus years ๐ฃ 2% Of former clients weโve chosen to walk away from because their culture and ethics havenโt aligned with ours We're honest about our achievements and believe it's important to celebrate every win and reflect on every loss. ๐ Ready to see some real marketing results? ๐ฏ ๐ฃ Find out more about what we do and our dedicated team today >>> https://loom.ly/SBaxEC0 #MediaMattersAgency #InBoundMarketing #ResultsDriven #Teamwork
The right digital marketing services for business I Media Matters Agency
https://mediamattersagency.co.uk
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โThe industryโs North Star of reaching the right person at the right time with the right message has always been a seductive fallacy. It requires us to turn a blind eye to innate human psychology and how consumers actually make purchase decisions. This pursuit has led us to prioritize technological capability over consumer reality, ignoring the complex and often irrational nature of human decision-making.โ Absolutely spot on and prescient as we sit on the precipice of AI. Human behavior and psychology are maddeningly complex and unpredictable. While we invent new ways to quantify it (cookies, LLMs, propensity scoring) it will continue to surprise us and keep us guessing. Thatโs why marketing is a dynamic and exciting career to jump into and what keeps me coming back again and again.
Excited to share my latest op-ed published in AdExchanger, "The Golden Calf Of Addressability." Itโs time for our industry to bravely confront our over-reliance on practices that have distorted 100 years of marketing science. Practices that are grounded more in hype & marketing buzzwords, and not logic & data driven studies. Now is the time to challenge the status quo, prioritize real consumer insights, and steer our industry towards a future grounded in effectiveness and authenticity. Read the full piece and join the conversation on how we can evolve for the better.
The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising | AdExchanger
adexchanger.com
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Captivating Content โฆ From ideation to polished copy, let me help you tell your brand's story โฆ Writing that connects and converts.
In the era of digital information overload, clickbait preys on our curiosity and emotions. Let's explore the psychology behind clickbait and strategies for becoming more critical online consumers. #clickbait #marketing #criticalthinking #Philippines
This is Why Filipinos Can't Resist Clicking on... Everything
ginoborlado.org
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More people now have access to data than ever before, and brands have become empowered with improved accessibility. Now is the time to step up and learn to use Data the way big companies do. The only way to Stand Out from the rest...
Data-driven Decision Making: A Guide for Marketing Operations (Part1)
newseedling.co.za
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Thrilled to share this thought-provoking op-ed by Dave, published in AdExchanger! "The Golden Calf Of Addressability" dives deep into the urgent need for our industry to rethink and realign with true marketing science, moving beyond superficial initiations. Let's join the conversation and push for a future where real consumer insights and data-driven strategies lead the way. Don't miss out on this critical read โ it's time for change!ย #Marketing #Advertising #ConsumerInsights #DataDriven #Innovation
Excited to share my latest op-ed published in AdExchanger, "The Golden Calf Of Addressability." Itโs time for our industry to bravely confront our over-reliance on practices that have distorted 100 years of marketing science. Practices that are grounded more in hype & marketing buzzwords, and not logic & data driven studies. Now is the time to challenge the status quo, prioritize real consumer insights, and steer our industry towards a future grounded in effectiveness and authenticity. Read the full piece and join the conversation on how we can evolve for the better.
The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising | AdExchanger
adexchanger.com
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Great perspective on local search marketing.
Local is about Discovery, Relevancy, Experience, Engagement and Conversions My latest article published today on Search Engine Land talks about these 5 Critical pillars to drive impact. Super relevant for marketers associated with location based businesses. Thank you Greg Sterling, Joy Hawkins, Andrew Shotland, Sathya Krishnamurthy for sharing your tips. It will be great to get insights from local experts David Mihm, Brodie Clark, Mike Blumenthal, Krystal Thing, Crystal Carter as well. Check it out.. https://lnkd.in/gnMMYdVE
Local search in 2024: Key trends and tactics for marketers
searchengineland.com
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Senior Growth Marketing Manager @ aytm | Significant Insights Global 30-Under-30 | GRIT Future Finalist
Have you seen the new and improved PaidViewpoint? ๐ aytm's top-rated consumer panel just get even better. Why was this update important? We see PV as a major part of our thriving insights ecosystem: When engaged panel members share their honest opinions, it leads to higher-quality data for our researchers, and in turn, results in more informed, consumer-centric decisions based on authentic insights. So go on, head over to see the new PV and check it out!
aytm unveils new branding for PaidViewpoint
aytm.com
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