Media and Games Invest (MGI)’s Post

This man will be credited one day with helping the industry from eating itself, impression by impression. Read this and know why Truthsets.Online has taken a leading role, licensed globally and with an Africa exclusive. A licensed vendor of FouAnalytics. #digitaladvertising #optimisation #knowwhereyoustand See. Believe. Optimise. Mitigate.

"The model showed that measures like last-click generally tended to over- or underestimate effectiveness—but in a reliable way." An interesting study that suggests a weak metric (last-click attribution) may still be useful if calibrated properly. The underlying paper (link in the article) has a lot of nuance, but the fundamental idea is that if you have some rigorous randomized control trials along with associated metrics, you may be able to use the associations in the trials to calibrate metrics in campaigns for which you do not have trials. https://buff.ly/3SCpWSF

great piece by Florian Zettelmeyer Brett Gordon and Robert Moakler: "If you are one #advertiser, then we suggest you run at least a handful of #RCTs, and then see whether you can establish a very simple calibration factor between the RCT result and the #lastclick result. We want advertisers to know that to improve their #marketing #measurement, they don’t need to run randomized #experiments all the time but should run them some of the time. It won’t provide the same precision if they ran an experiment for everything, but [it gets you much of the way there] with a heck of a lot less effort and costs.” But...how does #lastclick compare to the the much better #marketingmixmodeling, as shown in our published papers? Gabriel Mohanna Dr Grace Kite Thorsten Wiesel 🧗🏼♂️Evert de Haan Vivian Yue Qin

The numbers don't lie! And as a result-driven team, we care about the data. 📈 See some stats we're proud of: 👇 📣 55% Of our current clients have come to us as a referral or recommendation 📣 72% Of our existing clients have committed retained time with us 📣 22% Have been with us for four-plus years 📣 2% Of former clients we’ve chosen to walk away from because their culture and ethics haven’t aligned with ours We're honest about our achievements and believe it's important to celebrate every win and reflect on every loss. 🎉 Ready to see some real marketing results? 💯 📣 Find out more about what we do and our dedicated team today >>> https://loom.ly/SBaxEC0 #MediaMattersAgency #InBoundMarketing #ResultsDriven #Teamwork

“The industry’s North Star of reaching the right person at the right time with the right message has always been a seductive fallacy. It requires us to turn a blind eye to innate human psychology and how consumers actually make purchase decisions. This pursuit has led us to prioritize technological capability over consumer reality, ignoring the complex and often irrational nature of human decision-making.” Absolutely spot on and prescient as we sit on the precipice of AI. Human behavior and psychology are maddeningly complex and unpredictable. While we invent new ways to quantify it (cookies, LLMs, propensity scoring) it will continue to surprise us and keep us guessing. That’s why marketing is a dynamic and exciting career to jump into and what keeps me coming back again and again.

In the era of digital information overload, clickbait preys on our curiosity and emotions. Let's explore the psychology behind clickbait and strategies for becoming more critical online consumers. #clickbait #marketing #criticalthinking #Philippines

More people now have access to data than ever before, and brands have become empowered with improved accessibility. Now is the time to step up and learn to use Data the way big companies do. The only way to Stand Out from the rest...

Thrilled to share this thought-provoking op-ed by Dave, published in AdExchanger! "The Golden Calf Of Addressability" dives deep into the urgent need for our industry to rethink and realign with true marketing science, moving beyond superficial initiations. Let's join the conversation and push for a future where real consumer insights and data-driven strategies lead the way. Don't miss out on this critical read – it's time for change!  #Marketing #Advertising #ConsumerInsights #DataDriven #Innovation

Great perspective on local search marketing.

Have you seen the new and improved PaidViewpoint? 👀 aytm's top-rated consumer panel just get even better. Why was this update important? We see PV as a major part of our thriving insights ecosystem: When engaged panel members share their honest opinions, it leads to higher-quality data for our researchers, and in turn, results in more informed, consumer-centric decisions based on authentic insights. So go on, head over to see the new PV and check it out!