IPG Mediabrands APAC reposted this
“Women haven’t suddenly become talented in sports – they’ve been performing at an elite level for years, and there’s always been an appetite to consume the game. It’s the marketing spend and broadcast support that’s been lagging behind.” - Karrin Kuyumcian, Associate Strategy Director at Initiative #Australia speaks to Mediaweek Australia about the importance of sustained investment and exposure in women’s leagues for growth to continue. Read more here - https://lnkd.in/gNpMYKCQ IPG Mediabrands APAC
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1moYes! This is such important work.