Iris Meijer’s Post

🙌 Want a great BLACK FRIDAY deal with no lines??? 🎁 Any business looking to advertise can sign up for our Contextual DSP and receive $250 of ad credit! 🎁 Sign up today and get a free demo! #blackfriday #branding #adagency

John, Paul, George and Ringo - The Fab Four - are metaphors for Marketing in Retail! OK, let me explain - during my recent keynote in Chicago, I came up with the idea of explaining some of the key capabilities in Retail Marketing so that they would 'land' (albeit tongue-in-cheek) with the audience. You might find it useful - and humorous to use as well. #1 Brand Marketing is like John Lennon: likes to live in New York, hang out with creative types, be one of the cool kids. #2 Trade Marketing is like Paul McCartney: believe that they are doing the real 'heavy lifting' here - secretly believe that they are doing the stuff that really has impact, rather that those brands folks with their 'creative'! #3 Shopper Marketing is like George Harrison: George was the 'quiet Beatle' who kept the rhythm going and delivered stellar performances - even when not expected. Bit like Shopper Marketing. #4 Retail Media is like Ringo Starr: Nobody really know whether Ringo was any good or not – he appeared to be delivering but we were not very sure….Ringo was in the background a lot, so you could not see what was going on. A bit like Retail Media. There you have it: the fab four of Marketing in Retail. Make sure you use it as part of your annual planning process - nothing can possibly go wrong! Raj Redij-Gill

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Carolyn Pollock, Chief Marketing Officer for Men's Wearhouse, on building emotional loyalty through significant life events and how the company’s digital tool, Wedding Wingman, is a gamechanger for grooms.  Here are a few highlights from their discussion: 👥"We’re constantly educating the organization on how loyalty is not a marketing program. Loyalty is every touchpoint with the customer and how that is used to build a meaningful and lasting relationship.” 👔“At the end of the day, what hasn’t changed is the fact that there are different moments in our lives where you’re with other people, and you want to show up for them a little bit differently in terms of your appearance and the effort you put into it. It’s a moment that you want to celebrate or signify something special. The role that we play in those special moments hasn’t changed.” Read, listen to, or watch their entire conversation here: https://ow.ly/1HiW50PF1Xs #brandloyalty #rewardsprogram #retail #cx

Q. What type of advertising platforms are seen as 'the third wave' of digital media and a win-win-win for brands, retailers and shoppers? 🤔 A. Retail Media Networks (RMNs) ✅ With Google's upcoming changes and the growing demand for personalised experiences, RMNs are at the forefront of marketing innovation 📈 In his latest blog, Capture's Business Director, Matt Hinton, looks at the incredible potential of a retail media network when done right, and why they should matter to your business, right now. Read the full blog here: https://lnkd.in/eXZXp8rd #retailmedia #retailmedianetworks #commercemedia

🫶 Partner Webinar - Retail Media Since this week we have extended the Sponsored Brand Ads positions in 7 countries! Not only visible on the top of the category page, also at the bottom now. And many more placements to come.. You want to more about this retail media product? Also adding our partner's perspective in the mix? Take a look at our live webinar with our partners Criteo and Sony. If you want to see the whole 25 minutes, please send me a message or DM. #retailmedia #partnerships #teamwork #letsgo

A collection of thoughts on why 'now' and how to engage your senior stakeholders internally on the power of RMNs. Here at {Capture} we have been out on the road, upskilling and sharing our experience with a wide range of clients - if this would be useful for you or your business, get in touch... #retailmedia #rmns #thefutureisnow

🌟 Meet Our DMM Expert Panelist: Adam Dennis 🌟 Revving up innovation and precision in the automotive industry, We are thrilled to reintroduce Adam Dennis, Principal at SurgeMetrix and an influential DMM Expert. 📈 Dive into his thought-provoking insights on the importance of Hispanic marketing and discover his secret sauce to crafting and sustaining efficient, customer-centric websites. Adam has contributed various articles to Dealer Marketing Magazine this year. ➡ If you would like to get to know Adam, check out a feature article "Meet Adam Dennis" which we published earlier this year: https://lnkd.in/gJkcw3HN If you would like insight into hispanic marketing as well as the formula for top performing auto websites, check out the link in the comment section! #DMMExpertLens #AutomotiveInnovation #HispanicMarketing #SurgeMetrix #ExpertPanel #AutomotiveMarketing

What can I say? I think that Dealer Marketing Magazine has said it for me! 🤣 That said, I love the group of experts that DMM has been building over the last year. They give me a real boost every time a new article is produced. Facts, data, solid experience... all are the ingredients for making good decisions. #cardealer #dealermarketing #expert

🎯 BULLSEYE VIBES. Quad, a marketing experience company, acquired North Carolina-based DART Innovation, an in-store digital media solutions provider. The Investment expands and integrates into Quad’s full suite of products and services, enabling brands and marketers to more effectively offer consumers an integrated purchasing journey - combining digital media with brick and mortar locations (delivering targeted ads on digital screens at the store shelf). "With digital screens positioned right next to products, Quad will be able to provide CPGs (Cost Per Goods) the most impactful opportunity for delivering relevant promotions, sharing key product information, and even pointing to adjacent product options. In addition to driving sales for CPGs, this in-store digital media solution can level up the shopping experience, making a particular retailer more desirable as a place to shop." 🎯 Nothing beats a good game of darts. Focus. Aim. Fire. Repeat. #quad #dartinnovation #retail #digital #printproduction #cpg #retailadvertising #directmarketing #opentowork #usps #directmail #advertising #branding #printindustry #marketing #media