Isaac Twidale 🕺’s Post

We’re celebrating the Swiss National Day today! But what am I fussing about that, (still) not being Swiss, and having a very international network? This special - yet, admittedly, local - celebration made me ponder this question: How much local colour to bring to your communication, when neither your business nor audience are particularly local or regional? I like sharing bits and bobs about local traditions, holidays and customs, as where we live undeniably affects our everyday lives. The language we speak teases out different aspects of our personalities.  The local customs creep subtly inside our behaviour, like taking long lunch breaks but short holidays have grown into me. Where we come from, matters, too. I attribute my down-to-earth practicality to my Nordic roots. So, celebrating the first of August fits in the picture, too. Here are four good reasons to sprinkle some local colour into your content, even when your service and clientele are international: 🇨🇭People connect with people. Knowing where you live and what everyday life is like there helps your audience connect with you. 🇨🇭Local networks are powerful. Connecting with other professionals, entrepreneurs and networks locally will be the fastest way to build brand awareness and trust, even if your ambitions grow outside national frontiers. 🇨🇭Use the strengths of your country and region to stand out and highlight your uniqueness. My clients know I’ll show up for our consulting calls with Swiss punctuality, where a 3-minute delay requires advance notice and a profuse apology. 🇨🇭Every post doesn’t need a strategic reason! Funny and personal updates without a link to business goals perk things up, for you and your followers. Where do you live and where do you come from? Comment with flags below! 🇫🇮🇨🇭 #Switzerland #NationalDay #Spontaneity #ContentMarketing

Very early morning on October 17, 1997 (26 years ago) my husband and I woke up in our London flat, packed all our belongings into the used Ford that we bought two days before in Belgium… yes, everything we owed fit into a car, including our most precious possession - our 2 cats (who traveled across Europe with us from Miami), we even found space for their litter, since we didn’t plan on stopping… and we drove straight to Costa del Sol with an idea to live here for 3 months and see if maybe this place will be good enough to start our family. Earlier that same year I graduated from the university in Miami and we moved to Vienna, and then London, and then Spain… all because of the desire to find a perfect place to raise our future kids. We found this place in the south of Spain and I am still here. I must add, that in order to start having children, we wanted to first have a religious wedding. Without speaking Spanish or knowing anyone here, we organised a beautiful wedding in basically 10 days! And got married on the 30th of October. Our family from 7 different countries flew in to join us on a short notice. (Who said that weddings have to be planned a year ahead??) We often have preconceived ideas of what is possible and what is not. When we left Miami, we had no idea where we would end up, we didn’t have a budget to move all these countries, we didn’t speak German or Spanish… I just had one big goal in mind - to become a mother and to do it soon (in my mind, my clock was ticking) and so I didn’t think too much into it, I just did what I felt needed to be done to achieve that goal. If you are scared of change, or feel unmotivated, or unsure, it is simply because you don’t have a big enough goal that motivates you to action and keeps you inspired when the going gets tough. #change #leadershipdevelopment #changemanagement #inspiringgoals #motivation

So many things to be proud of in this life... For me, one thing that I am proud of is being from the Caribbean 🌺 . As many Caribbean people will tell you, there is a unique sensibility about us, in the way we are able to navigate diverse settings. We are often known for great food, music and colourful displays of culture especially during our carnival seasons! However, when we work in foreign spaces, whether it be for academic or professional growth, we are met with some very common stereotypes and attitudes of marginalization...so much so, we end up compromising the exuberance we are collectively known for, to our detriment. With my lived experiences and my passion for the junction of things...I am excited to host a unique session for Caribbean immigrants and immigrants of colour..."Managing Your Identity in 5 Steps". Navigating the professional landscape as an immigrant of colour comes with its unique set of challenges. From cultural differences to systemic barriers, it's time to empower ourselves and redefine success on our own terms. 📅 Save the Date: Wednesday, June 5th 🕖 Time: 7:00 PM EST 💺 Get your seat here: https://lnkd.in/ekDtXruh In this transformative session, we'll delve into strategies and insights tailored specifically for YOU. From overcoming imposter syndrome to harnessing the power of your cultural background, we've got you covered! Don't miss out on this opportunity to connect, learn, and grow together. Let's rewrite the narrative and embrace our full potential! 💪🏽💼 RSVP now and secure your spot! See you there! 🌟 #ImmigrantEmpowerment #ProfessionalGrowth #DiversityandInclusion #CareerSuccess #Caribbean #Professionalofcolour 🇯🇲 🇹🇹 🇧🇧 🇦🇬 🇻🇬 🇻🇮 🇩🇲 🇩🇴 🇨🇺 🇭🇹 🇻🇨 🇱🇨 🇰🇳 🇧🇿 🇧🇲 🇧🇸 🇵🇷 🇬🇩 🇬🇾 🇸🇳 🇬🇭 🇪🇷 🇳🇬

This blog contains the best cities to visit in Europe during Easter. If not visiting for Easter, how about this summer? Read on to learn more! https://lnkd.in/eCkKAzd5

Happy 4th of July, everyone! 🇺🇸 As a Brazilian immigrant, celebrating Independence Day in the U.S. is always special for me. This day symbolizes freedom, unity, and the incredible opportunities this country offers. Currently in the lively city of Las Vegas, I’ve been reflecting on how vibrant and diverse this place is. It’s a perfect example of the American spirit. Working in #marketing events, I often think about how holidays like the 4th of July bring people together. It’s all about creating moments that resonate with everyone. Here are a few ideas that come to mind: 1. Highlight Diversity: Let’s celebrate the different cultures that make up our nation. 2. Community Engagement: Hosting or sponsoring local events is a great way to connect with people. 3. Patriotic Promotions: Special deals and promotions can really capture the holiday spirit. As someone passionate about marketing and creating impactful events, I’m currently seeking new opportunities in the field. If you know of any roles or companies looking for a dedicated marketing professional, please feel free to reach out. Wishing you all a fantastic Independence Day filled with joy and celebration. Let’s make it a day to remember, especially here in Vegas! #4thofJuly #IndependenceDay #MarketingEvents #ImmigrantJourney #CommunityBuilding #VegasLife #EventMarketing #DiversityInMarketing #PatrioticCelebration #MarketingTips #AmericanDream #CelebrateTogether #MarketingInspiration #JobSeeking #MarketingProfessional

Happy National Day Sweden! 🎊 ❤️ I've fallen more in love with Sweden since I don't live there anymore. So many things I appreciate extra when I visit. Like… ⭐ The Swedish summer: It's short, but people know how to enjoy it! There is something about the scarcity that creates a magical vibe 😅 Unique events, pop-up restaurants, island hopping, lakes, never-ending summer nights… Midsummer, our strawberries, and smörgåstårta are worth going for alone 😍 ⭐ You can often trust the news. This is rare in so many other places. Media in general is pretty direct. Even if you should check your sources and there are different perspectives, it's not full of extreme lies ⭐ I often feel people have power. It's not always easy, but possible, to make a difference and at least make your opinion heard. If someone in a key official position does something very inappropriate that person is usually out quickly ⭐ It's still so underrated + the freedom to roam: While we have our known places, there is so much more to it. Thanks to a law (Allemansrätten) that gives us the right to go pretty much anywhere, you're allowed to explore most of it. This makes it easy to move around and find private spots ⭐ Creative entrepreneurship. Lots of cool ideas and inspiring businesses around, across industries ⭐ Awareness: Even if Swedes are far from perfect and we still have a lot of work to do, many think about the environment, recycling, equality, etc. One of the reasons is probably because we have systems in place that make this easier ⭐ The people: While a bit of spontaneity from the Latinos wouldn't kill anyone, many are pretty funny, direct, open-minded, well-traveled, and sarcastic. Once you manage to get through that first wall 😜While Swedes often are described as reserved, it's more about learning how to approach us 😇 Also, so many strong, independent women going after what they want 😎 ⭐ Nature: Always close by. Even in the capital, you'll never be more than 15 minutes away from a place to swim ⭐ Fika culture. One of those things you have to experience to really understand. Fika is having a little something by yourself or with someone while spending quality time. And in Sweden, it's always a good idea ☕ ⭐ Semlor and glögg! Those who know, know. Thinking about a freshly baked semla gives me cravings already. Maybe a future business idea in Latin America? 😆 As with all stereotypes, this is just a part of the truth. There are downsides and exceptions, but these are a few things that make it special 😊 ➡ What's your impression of Sweden? Been yet? If not, what are you waiting for 😉 ➡ Anything about your country you've learned to appreciate more after having spent time abroad? 📷 My hometown, dressed for the occasion. Excited about being back soon! #cultures #sweden #travelandtourism #digitalnomads

I try to be very transparent about my entrepreneurial journey and my general viewpoint (right now), whether right or wrong is, “I don’t trust investors”. Maybe I’ve been jaded by watching too much Silicon Valley on HBO lol but I think it is often that founders and investors have two subtly different motivations. At least for me, as the founder of Green Book Global, my viewpoint is to fulfill the mission and vision of the company, while the investor typically tries to get the company to grow as fast as possible so they can get money back to their LPs. And it’s no shade, I get it, it’s business. But I can honestly say UnTours (Reset Tourism Fund) is different. They are more than just an investor. They are a true partner. First off they are a B corp, and secondly they are also owned by a non-profit (UnTours Foundation) So really it is a non-profit with a for-profit arm, instead of the other way around, which is like 🤯 But moreover, it’s the relationship. Our initial conversations stated off just as I started this post with “I don’t trust investors” and they were like that’s cool, I get it, let’s still talk. They were patient with me, gave me terms I could understand and were fair, and really are taking active hand in helping Green Book Global expand. So I can unequivocally say UnTours is the real deal (aka about that life) and super grateful to be part of the family Shot out to Jonathan Coleman Sarah Payne, MBA Daniel Quintana Richard G. Edwards 🙌🏾 So I still say, I don’t trust investors but I do trust our partners and UnTours and UnTours Foundation are true partners to Green Book Global

I try to be very transparent about my entrepreneurial journey and my general viewpoint (right now), whether right or wrong is, “I don’t trust investors”. Maybe I’ve been jaded by watching too much Silicon Valley on HBO lol but I think it is often that founders and investors have two subtly different motivations. At least for me, as the founder of Green Book Global, my viewpoint is to fulfill the mission and vision of the company, while the investor typically tries to get the company to grow as fast as possible so they can get money back to their LPs. And it’s no shade, I get it, it’s business. But I can honestly say UnTours is different. They are more than just an investor. They are a true partner. First off they are a B corp, and secondly they are also owned by a non-profit (UnTours Foundation). So really it is a non-profit with a for-profit arm, instead of the other way around, which is like 🤯 But moreover, it’s the relationship. Our initial conversations stated off just as I started this post with “I don’t trust investors” and they were like that’s cool, I get it, let’s still talk. They were patient with me, gave me terms I could understand and were fair, and really are taking active hand in helping Green Book Global expand. So I can unequivocally say UnTours is the real deal (aka about that life) and super grateful to be part of the family Shot out to Jonathan Coleman, Sarah Payne, MBA, Daniel Quintana, Richard G. Edwards 🙌🏾 So I still say, I don’t trust investors but I do trust our partners and UnTours and UnTours Foundation are true partners to Green Book Global.

WHY JOIN THE BRITISH SOCIETY? •Networking Opportunities: Being part of The British Society opens doors to networking opportunities with fellow Brits, as well as with Mexicans and other nationalities who have an interest in British culture. Networking is extremely valuable for personal and professional connections. •Support System: Moving to a new country can be challenging, but joining The British Society provids a support system of like-minded individuals who understand this experience. Members can offer advice, assistance, and camaraderie to help newcomers navigate life in Mexico. •Celebrating British Holidays: The British Society organizes events to recognise traditional British holidays that celebrate our culture, history, and traditions, such as Christmas, St George's Day, and Guy Fawkes Night. Joining The British Society in Mexico allows individuals to maintain these cultural traditions, allowing members to stay connected to their roots while living abroad.. Everyone is welcome to come to our events, but members receive a discounted ticket price. •Cultural Exchange: Joining the British Society in Mexico provides a platform for cultural exchange between Brits and the local Mexican community. It allows individuals to share traditions, customs, and experiences, enriching both cultures. •Promoting Bilateral Relations: The British Society plays a role in fostering positive relations between the UK and Mexico by promoting cultural understanding, collaboration, and friendship between the two fantastic nations. We also support various Mexican charities with the money raised from membership fees and events. •A Sense of Community: Joining British society in Mexico provides a sense of community and belonging for our members, creating a supportive environment where individuals can connect with others who share their background and interests. •Supporting small businesses: we work hard to promote British owned and oriented small businesses in Mexico, many of whom often excellent discounts to our members, including restaurants, sausages, yoga, medical services, translations and even hot air balloon rides!!! If you would like to become a member, please send a message to [email protected] and we'll help you get started!

ANOTHER POST ABOUT EUROPE..... For those of you who know me I am Scottish, my ancestory is from Ireland ......that I have lived, worked and breathed air in Sweden since 2000 .... I have visited a few European countries in my life.... I studied in Finland for 2 months when i was 23....in november and december ☃ ....i remember the snow, minus degrees and that long vodka drinks were very expensive for poor students.... Next was Paris...for Premiere Vision....noisy, busy, glamourous, inspired by Issey Miyake's Pleats Please boutique .... bought his book.... 📖 🏭 Then followed many VISITS to CUSTOMERS 🤼 and FACTORIES 🏭 ...... Portugal, Germany, Scotland, England, France, Spain, Norway, Netherlands, Italy, Switzerland, Denmark, Estonia, Czech Republic, Austria..... HOLIDAYS 😎 in Scotland, Ireland, Iceland (highly recommend), Austria, Italy, Germany, Finland, Denmark, Norway.... I have met so many wonderful people who are now part of my professional network, visited companies and people that i can highly recommend, sat in many airports, ate many national dishes, seen many sights..... So what is the LESSON LEARNED....my experiences, knowledge and competences grew (and continue to grow) stronger through the people and places that i experience Some strive to be patriotic and restrict, others welcome, reach out and collaborate..... Change is essential, all options should be considered, choose your path, do not be afraid of others, say hello, ask for a coffee.....the list is endless Read more about the European Union in the link below.... Text Material Guidance Image: Reddit #socialsustainability #diversity #inclusion #whatareyouafraidof