ISBA’s Post

📈 Our Quarterly Media Insights Are Here! Each quarter we partner with ISBA to provide an independent look at the UK media landscape's current state and future #challenges.   🔍 Explore the latest market developments, immediate challenges, and future trends in #media. This report helps #advertisers make informed decisions about their media investments. Click below to learn more! Nick Pugh Michelle Morgado Peter Hanford Bouke de Vries Shane O`Neill Debbie Morrison Mark Gay

As TV and digital converges, understanding viewer behavior across all screens is paramount for marketers. Discover key trends shaping the industry, including Nielsen's global expansion and the rise of alternative measurement providers. From Comscore, Inc. to iSpot.tv, learn about the players redefining TV measurement with diverse data sources and real-time analytics. Learn about the unique advantages and challenges of alternative measurement providers, the importance of identity graphs in navigating cross-channel campaigns, and how Experian supports TV measurement with flexible attribution reports and unique data insights. Read the blog post here ➜ https://lnkd.in/gmnxW2su #TVMeasurement #MarketingTrends #DataDrivenInsights

The countdown is on! DV’s 2024 Global Insights: Americas webinar is tomorrow, May 23, at 10:00 am EST. Join us for an in-depth breakdown of the biggest ad tech trends impacting North America and LATAM. It’s not too late to register: https://buff.ly/3JSHuWy

Today sees the launch of @GroupM’s latest mid-year advertising forecast, exploring how our industry has grown globally and on an individual market basis so far in 2024 – as well as a look ahead to 2025 predictions. The report paints a more optimistic picture for the global advertising industry, driven by digital growth, the recovery of key markets like China, and the accelerating adoption of retail media, CTV advertising, and AI.   https://lnkd.in/eRxtqcE7 #thisyearnextyear #forecast #advertising #groupm  

GroupM's 2024 Global Mid-Year Forecast is here! This comprehensive report delves into key trends, emerging opportunities, and the future landscape of the media industry. Global ad revenue is set to soar by 7.8%, eventually surpassing one trillion in revenue by 2025. Digital dominates with pure-play advertising capturing 70.6% of the market at $699 billion. Connected TV isn't far behind, expecting a massive 20.1% growth to hit $38.3 billion. Out of home advertising is making a strong comeback, especially in China. Meanwhile, traditional media like TV, print, and cinema are seeing slower growth or declines. Dive into the full report for more insights: https://lnkd.in/evTrHUw9

How do you build a modern consumer specialist media business? 12 insights from the 20 European media businesses I researched in a report for Media Makers Meet. #specialistmedia #consumermedia #innovation https://lnkd.in/e-zvQknX

ICYMI: Australian out-of-home media industry reports 6.7% revenue increase in Q2 2024 (Mi-3): The Out-of-Home (OOH) industry in Australia has reported a 6.7% increase in net media revenue for Q2 2024, totalling $305.4 million. This is a significant rise from the $286.2 million recorded for the same quarter in 2023. Digital OOH (DOOH) revenue accounted for 74.4% of total net media revenue year-to-date, marking an increase from 71.9% […] #DOOH #digitalbillboards #digitalsignage

How to build a modern consumer specialist media business? 12 insights from case studies of 20 European specialist media innovators in a report I researched for Media Makers Meet - Mx3

🚀📈 Ready to explore the future of media? 📰📺🛍️ Don't miss out on our latest report: "THE FUTURE OF MEDIA: FROM INFORMATION TO ENTERTAINMENT TO SHOPPING." 🌟 Discover how the media landscape is evolving and strategies to adapt to these changes. Download your copy now and stay ahead of the curve! https://cutt.ly/Gw0RQjEW #MediaIndustry #FutureofMedia #DigitalTransformation #DownloadNow

ICYMI: Australian out-of-home media industry reports 6.7% revenue increase in Q2 2024 (Mi-3): The Out-of-Home (OOH) industry in Australia has reported a 6.7% increase in net media revenue for Q2 2024, totalling $305.4 million. This is a significant rise from the $286.2 million recorded for the same quarter in 2023. Digital OOH (DOOH) revenue accounted for 74.4% of total net media revenue year-to-date, marking an increase from 71.9% […] #DOOH #digitalbillboards #digitalsignage