ISBA’s Post

An entertaining, inspirational episode for anyone who values creativity in advertising (or marketing)! Modern marketing has to strike a balance between decisions based on numbers and ideas rooted in creativity. It's easy to prove the importance of data-crunching, it's not quite so simple to stick up for creative expression. What's the ROI of a customer thinking your copy is "clever"? It's great to hear a passionate endorsement of creativity - and creatives - in the world of Marketing & Advertising. Especially as we seem to be at a bit of a crossroads. Some people think Gen-AI will replace creatives, others feel it will make them invaluable. I'm in the second camp.

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Peter Rowe, Head of Media at NatWest Group. On media fragmentation. "You can’t do it on your own, you need brilliant people around you. Communication is critical here to mange the complexity You need to operate a very simple model in a complex situation. Essentially you need to make sure we are backing the things we know work well, that we can measure it all and optimise it. At that point we know we’re mature enough to add it to the mix." On telling a consistent brand story; "The thing that’s challenging about consistency is scale and pace. In media we need to make sure that when the customer sees something from us that it’s relevant to them on any channel." Link to podcast in the comments.

Coming August 19: New Episode of Burning Questions! This is an essential listen. iHeartMedia's Division President, Kris Foley, discusses the power of audio and cross-platform marketing, including broadcast, live events, and data analytics. The result: increased brand awareness, the ability to grow and scale audiences, and ultimately boost sales. Get notifications for each episode of 500 Degrees’ Burning Questions. Like, follow, and subscribe on all major podcast platforms. #iheartmedia #iheartradio #crossplatform #broadcast #liveevents #marketing #advertising #500dgrees #burningquestions #krisfoley #dataanalytics #design #designtrends #marketingtrends

PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe. Which is why I'm so glad Molly DeMellier from Acast came on The Podcast Advertising Playbook to set the record straight! Tune in to hear Molly and I answer all your PR and podcast related questions, like: - What is PR?  - Who really owns an ad?  - Does every brand need a branded podcast? If so, how do you run a successful one?  - Where should you start with podcast trade publications? Listen now 👇👇 https://lnkd.in/esa3Q-ZE #podcastadvertising #pr #publicrelations #advertisingagency #podcast

Why Hoodies? Because it matters. Hoodies, Hats & no BS, is a monthly online magazine, news service and podcast that has been set up for people tired of all the BS we are fed from Politicians, Bureaucrats and the woke cancel culture. The creative genius of Ben Logan Authentic.  Accountable  Deliberate A wave is coming, which side will you be on? Link in comments to the most recent issue, to see what all the hype is about for yourselves. #PR #Media #Hoodies #AustralianMade 

Podcast Spending Expected to Rise as Marketers See It as Under-Advertised About half (49%) of marketing and advertising professionals across 5 countries expect advertising spending on podcasts to increase over the next 5 years, about 10 times the share (5%) who expect a decrease, according to a report from Acast. That sentiment is largely shared in the US, where half (50%) expect a rise against 4% who expect a cutback in podcast ad spending. One area working in favor of podcasts is that respondents see this medium as a relatively under-advertised medium. When asked to consider the amount and length of ads on different types of media, just 1 in 6 (16%) said that there is “too much advertising” in podcasts. That was the second-lowest figure, ahead of only outdoor (13%). By comparison, more than one-third (35%) said they feel there’s too much advertising on TV.

Discover the secrets to elevating your brand while on-the-go! Chris Stiner, our Senior Executive of Account Services, sat down with LA-based podcaster Adam Torres of Mission Matters Business Podcast to discuss business growth through traditional and connected TV advertising. Don't miss out on this insightful interview! Check it out here: https://bit.ly/3SDWg7w #BusinessGrowth #BusinessStrategy #LinearTV #TVAdvertising #BrandStrategy

Listen to the most recent episode of my podcast: Harnessing the Power of Social Media for Your Brand https://lnkd.in/enRUNchY #marketing #media #pr #socialmedia #contentcreation #contentstrategy #contentcreators #brandstrategy #brandstorytelling #brandstory #digitalmarketing #creativity #creativeprocess #podcastshow #podcastepisode

Marketing success goes beyond just one platform. It's about embracing the power of Omni Channel marketing and reaching your audience at multiple touchpoints. In a world dominated by Facebook, it's crucial to remember that it's just a fraction of the pie. To truly expand your reach and knowledge, you need to invest in diverse marketing layers. Listen to the full episode of Ryan Spelts Podcast - Special Guest Sheriff Ryan Arbon of Weber County, available on Youtube, RSS, and Spotify. Youtube: https://ayr.app/l/DVQE RSS: https://ayr.app/l/3nkT Spotify: https://ayr.app/l/4taF #Leadership #Politics #LocalLeadership #CommunityInvolvement #ElectedOfficial #PoliticalJourney #CampaignStrategies #PositiveApproach #MakingADifference #CommunityService #PodcastSpecialGuest #MarketingInsights #UnexpectedPath #WeberCountySheriff #ReelectionCampaign #BusinessCommunity #LocalGovernment #CampaigningTips #PodcastHighlight #LeadershipInsights #PositiveChange #CommunityEngagement #Marketing #Campaign #WeberCounty

Not all impressions are equal. I dropped in to the African Podcast Network recently to give my thoughts on the shift back towards quality. Attention metrics have changed our understanding of where we should and should place our advertising, and we now know that viewable doesn't mean viewed. heed | #attention #advertising #media