ISBA’s Post

At the 46th FIPP World Media Congress, revenue diversification and innovation was a central theme. Key takeaway? As Time Out Market ably demonstrates, the only limit to revenue diversification is a publisher’s imagination and bravery. Full feature: https://lnkd.in/dzRhGp8s A few key quotes: 🚀 Michelle Myers, Global Chief Revenue Officer at licensing specialists Wright’s Media, “Everyone has some kind of content that is licensable.” 🔥 Dotdash Meredith’s CIO, Dr Jon Roberts, “By ensuring that there are no bad ads on our sites, we have demonstrated that fewer, well-placed ads can generate more revenue.” 🍃 Julia Petersen, Vice President of Pricing and Sales Business at Axel Springer’s Hy, “You mustn’t overwhelm your audience with pricing options”, adding, “Your default setting must be ‘opt-in’.” 💰 Juan Señor, President, Innovation Media Consulting, “The perceived value of bundles far exceeds their costs.” 📢 MIT Sloan Management Review’s Deb Gallagher, “You must convey value and explain to your customers clearly and simply the proposition. You might have just one sentence….get it right!” Cobus Heyl Dr. Bastian Schwithal John Schlaefli Andrea Cooper Carlotta Serantoni Joice Pilatti Michelle Spata Myers Alastair Lewis Sylkia J. Cartagena #media #monetisation #revenue #diversification #innovation

Have you heard? The Future of Media has arrived in Manchester! Our flagship conference, The Future of Media, has now arrived in Manchester, extending the conversation dedicated to commercial media to the dynamic media communities of northern England and Scotland. The Future of Media Manchester will feature top-tier delegates and speakers from all corners of the industry, offering valuable insights into evolving media business models and market opportunities. Expect over 400 media leaders and rising stars who will provide insights into best practices in commercial media buying, selling, and planning. Join us as we engage, discuss, and celebrate the dynamic media industry with a fresh audience who are shaping the evolving landscape of media transactions. We'll pave the way for a new era in the industry; bring forth the most crucial dialogues in commercial media from across the UK and bridge the gap between buyers and sellers. Every facet of the ecosystem will be represented and heard at the same time. THIS IS THE FUTURE OF MEDIA. Register now! (Registration link in the comments). #FOMM

🗞️ New Report Alert! The Association of National Advertisers has released its latest report shedding light on the rapidly accelerating trend of principal media adoption within agencies. Principal media, where agencies act as media owners, reselling to clients with varying levels of transparency, is gaining momentum. While principal media promises reduced expenses and access to exclusive inventory, it comes with its set of challenges regarding transparency, conflicts of interest, and media quality. 👉 What's the game plan for advertisers? Here are some actionable steps: 1️⃣ Set clear guidelines and agreements on principal media usage. 2️⃣ Ensure media plans prioritize advertiser objectives, not just agency profitability. 3️⃣ Ask the tough questions during negotiations: What's the agency's stake in principal media spending? 4️⃣ Ensure protocols in contracts for principal media approvals (including penalties for non-compliance). 5️⃣ Conduct regular audits to catch any discrepancies. Principal media may be lucrative for agencies, but it demands diligent oversight from advertisers to safeguard their interests. A member of the ANA Board of Directors put it this way in the report: 💬 “While principal media can indeed provide the benefit of cost savings, marketers need to go into such deals with their eyes wide open.” At ID Comms, we help brands get the highest possible value from their media investments💰 We can help navigate agency agreements, measure value, and ensure contracts address principal media concerns. Brands deserve better media! When brands get more value from their media investments, they grow. And when brands grow we all win! You can get the ANA’s Acceleration of Principal Media Report here: https://lnkd.in/gGgEg-2i #BrandsDeserveBetterMedia #IDComms #PrincipalMedia #MediaTransparency

In 2023, media agencies leveraged technology to address industry trends, overcome challenges and develop operating efficiencies amid headline-making events like this year's Hollywood strikes and soft advertising market. 📺🎬 Find out how this will continue into 2024 and the impact #technology will likely make on the media industry here: https://okt.to/nM1qFf

ICYMI: MediaPost’s Digital Out-of-Home Insider Summit March 20 – 23, 2024 in Scottsdale, AZ: At the Spring edition of MediaPost's Digital Out-of-Home Insider Summit we lean into this future where technology once again reimagines the brand2consumer relationship. How are connected screens integrating into real life moments of decision and influence? What are early adopters of DOOH learning about integrating these new IRL experiences into traditional media plans? Are programmatic […] #DOOH #digitalbillboards #digitalsignage

🗣️ “Clients are rightly becoming audience obsessed – building those deeper and richer partnerships with media partners is a big opportunity and I think we're getting to better integrated, bigger, bolder ideas." Our very own Sannah Rogers talks optimistically to Campaign UK about the rising levels of creativity in client media briefs – through objectives such as entertainment and purpose – that also focus on how to partner a mix of traditional and digital media.   https://lnkd.in/dRkCD5T8

Save the date! Our Virtual Programmatic Day is back on 6th June, uniting global leaders, innovators, and thinkers in programmatic advertising! Whether you're interested in DSPs, SSPs, or DMPs, this event is tailored to you. We're offering a series of powerful sessions that will explore the latest trends shaping the future of programmatic trading. Expect to uncover new strategies, confront barriers, and discover drivers transforming the European market. It's more than insights—actionable intelligence could redefine how you interact with your ad stacks and inventory: https://lnkd.in/ezRTbq-i

For IMPACT Weekly Magazine's series 'Beyond the Brief', Vandana Ramkrishna discusses the most effective media planning and buying strategy according to her, highlighting her favorite campaigns, and why she believes the revolutionization of the A&M industry is multi-dimensional. Read her thoughts here: https://lnkd.in/dGN9Xeg3

FYI: MediaPost’s Digital Out-of-Home Insider Summit March 20 – 23, 2024 in Scottsdale, AZ: At the Spring edition of MediaPost's Digital Out-of-Home Insider Summit we lean into this future where technology once again reimagines the brand2consumer relationship. How are connected screens integrating into real life moments of decision and influence? What are early adopters of DOOH learning about integrating these new IRL experiences into traditional media plans? Are programmatic […] #DOOH #digitalbillboards #digitalsignage

The world is more connected than ever! In 2023, a staggering 4.89 billion people are navigating the digital landscape, providing a direct channel to your audience. 🚀 Join the global conversation with our marketing expertise, and let's elevate your brand to new heights! See the link to learn more ↙️ https://bit.ly/416LVF3