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Phil Smith, Director General of ISBA, has commented in response to The King's Speech today ⬇ “The importance for brands of the new Government’s agenda has been reinforced by the King’s Speech, which shows how fundamental the change coming to the advertising and marketing sector will be over the coming years.   “The overwhelming mission of the new administration, economic growth, will be underpinned by the success of our industry. Proposed laws on product safety, skills, digital identity and data will all have a profound impact, and we look forward to working constructively with Ministers as more detail comes forward.   “Brands will certainly welcome stability in terms of personnel, and swift action when it comes to the leftover business of the previous Government – namely, the secondary legislation which is urgently needed so that the new restrictions on food and drink advertising, due to come in next year, can proceed and be complied with.   “In common with all other parts of our economy and society, we are also on the brink of a transformation thanks to AI. We look forward to discussing a UK regulatory approach which enables us to harness its creative power and drive innovation.   “The first King’s Speech of a new Government is always a reset moment. In opposition, the Labour Party talked about working in partnership with business for national renewal. We anticipate this approach from the new Government, and advertisers playing their part as responsible actors in meeting the economic and social challenges ahead.” #KingsSpeech #NewGovernment #Brands #Advertising

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