Isentia’s Post

Pulsar and Isentia released this insightful report on sustainability and it’s a must-read if you're in the space! 🌿 The report delves into how sustainability has become a focal point for legislators, the media, and audiences alike, especially in the wake of the pandemic. It highlights how views on the topic have become polarized and politicized, further complicated by the emerging cost-of-living crisis. It underscores the increasing expectations on brands and institutions to uphold higher standards in their messaging and actions. For professionals in the PR & Comms space, understanding the discourse around sustainability, potential pitfalls like greenwashing, and the audiences receiving this messaging is more crucial than ever. The report provides valuable insights for crafting tactical responses and long-term communication strategies. It covers: - Trends in the sustainability conversation - The reputation of brands & industries - Greenwashing & misinformation - The audiences of sustainability - How sustainability is spoken about Definitely worth your time if you’re interested in the evolving landscape of sustainability! 🌍

🌱 Sustainability is a major topic, but what does it mean to your audiences? In this new 20-page data visualization report, we explore trends in media coverage and public perception, from greenwashing and brand reputation to misinformation and evolving media habits. Want to discuss how these insights could impact your business? Let's connect! 💬

In this webinar, find out: Shifting consumer behaviours towards sustainability, bypassing skepticism and greenwashing Actionable hacks to drive real change in your brand or agency’s approach Small changes with big impact brands can implement to drive real change

It's fascinating to see how sustainability has seemingly faded from recent conversations in the marketing world. A sign that this is not on top of the CEO's top priority? Interesting article below that looks into understanding the "why". Worth a read.

Sustainability is a critically important issue - our world depends on it! So if you'd like to better understand how "different communities talk about the same topic differently" then do yourself and your business a favour by deep-diving into this report from the amazing team at Pulsar. Plenty of charts to share to drive meaningful conversations across your business & stakeholders.

🌼 Ready to level up your sustainability game? Check these three boxes before communicating about sustainability: ✅ Be Transparent: Share your journey authentically – the highs, lows, and goals. ✅ Stay Clear: Avoid greenwashing with simple, direct messages. ✅ Verify Everything: Back up claims with proof upfront. Build trust with transparency. ✨ These are all takeaways from the workshop "Shifting Patterns: How to Communicate about Sustainability" by Misteli creative agency l B Corp Certified that I attended in November 2023. Don’t miss their next workshop "Unlocking True Change with a B Corp Certification" on March 21st! Need help setting up a content strategy that communicates your brand’s values effectively? 👉 Send me a message, and let’s have a chat: [email protected]! #sustainability #communication #transparency #greenwashing #shiftingpatterns #misteli #greenminds #contentmarketing #bcorp

Bain's latest report, The Visionary CEO’s Guide to Sustainability, is here! Discover how sustainability is key to caring for our future while driving economic progress today. Let me kow if you are interested to hear more !! Many consumer behaviour insights, great articles about e-curves and s-curve and so much more!

Our latest report looks at some of the top coverage of topics such as Artificial Intelligence, sustainability, and DEI, and how brands are being pulled into conversations about them. What you'll learn in the report: 📌 The top articles about Artificial Intelligence 📌 How brands are pulled into inflation coverage 📌 The sustainability initiatives that have resonated with the public

Business leaders and marketers, take note! With increasing mandatory ESG/non-financial disclosures, navigating different shades of green is crucial. But what are these shades? Here's a primer: - Greenwashing: Falsely marketing eco-friendliness without substantial sustainability practices - Greenblushing: Shying away from sustainability accomplishments - Greenrinsing: Constantly changing ESG targets without proper planning - Greencrowding: Joining green initiatives without actually contributing - Greenlighting: Highlighting a green feature to divert attention from environmentally damaging activities - Greenshifting: Blaming consumers instead of addressing the root cause - Greenhushing: Refraining from sharing sustainability performance information - Greenprint: A strategic plan for environmental sustainability - Green collar: Jobs in environmental sectors - Greenfluencer: Social media influencer promoting eco-friendly products and environmental activism - Greenovation: Innovating for environmental sustainability Organizations that lead with transparent, science-based strategic vision and goal setting have a great opportunity to make a positive impact.

⚠🌏[[Wait, isn't That Greenwashing? Let's Ask The CEOs Directly!]]🌏⚠ Hey eco-enthusiasts! Feeling a bit skeptical about all those green initiatives popping up everywhere? Join the club! It's crucial to stay critical in today's landscape of information overload. With climate "doomers" on the rise, it's easy to feel overwhelmed or dismissive. But hey, we can't afford to stay idle – action is key! So, let me share my recent eye-opening experience with you. Throughout March, I had the incredible opportunity to dive deep into sustainability at the University of Antwerp - Faculty of Business and Economics's International Week. From AI to fashion, agribusiness, and beyond, it was a whirlwind of insights that felt like a crash course in sustainability – and I loved every second of it! Discussing sustainability from various aspects – social, media, impact investment, and my primary interest, supply chain – this month's knowledge alone is worth two years of pursuing sustainability! But wait, there's more. I also had the privilege of forming meaningful dialogues with caring students from all around the world, collaborating with them and mentored by the brilliant Prof. Peter Verhezen to produce a paper titled "How AI Helps Google Alphabeth with Sustainability." It's truly an honor to call Tim Janssens, Kuan-Yi Lee, Reneé Lombaard, Tessa Van Mechelen, and Pieter Vandenbroucke my friends, as I deeply admire their burning passion for a better future. But let's get to the juicy part – the CEO Talks session. This was the highlight of the event for me. CEOs from various industries laid out their company's sustainability visions, and let me tell you, it was a game-changer. They managed to challenge and confirm some of my own biases about climate doomism – talk about mind-blowing! So, greenwashing: fact or fiction? Well, it all comes down to the sustainability reports, my friends. And guess what? These CEOs have them ready to go! Take a look below at who was presenting their aspirations and claims, keeping this discussion alive and kicking! 🌱💼 #CEOTalks #SustainabilityJourney University of Antwerp - Faculty of Business and Economics #IWeek.