Ishika Diwan’s Post

Deadpool is ketchup. Wolverine is mustard. Mind blown yet? Heinz just dropped a marketing masterpiece that's equal parts clever and hilarious! In their latest campaign "Now You Can't Unsee It," Heinz has taken cosplay to a whole new level - by turning superheroes into condiments! Ryan Reynolds lends his signature wit as the voice-over, breaking the fourth wall to point out the uncanny resemblance: Deadpool is unmistakably ketchup, while Wolverine is the perfect mustard match. This genius blend of pop culture and product placement isn't just a feast for the eyes - it's a testament to Heinz's marketing prowess. From Barbie to emojis, and now superheroes, they've proven time and again that they can market anything with style and humor. 👏 Hats off to Heinz for this slice of marketing brilliance! What do you think? Has this ad got you reaching for the popcorn (and ketchup) in anticipation of Deadpool 3? Share your thoughts below! #MarketingGenius #Heinz #Deadpool3 #CreativeAdvertising Kraft Heinz

Are you using the real ketchup? Kraft Heinz partnered with Pantone to pinpoint the exact red of their iconic ketchup, ensuring authenticity and no imitations. Watch how this brand image campaign is boosting attention—and sales! Follow ADspace for more marketing tips! #Heinz #Ketchup #Marketing #BrandStrategy #CreativeAds #Advertising #madeinADspace

Heinz “Label of truth”: Dive into the sauce saga! From exposing cheap imitations to the ingenious Instagram filter, discover the secrets behind Heinz's quest for authenticity. What's your take on their groundbreaking marketing strategy? Comment your thoughts below. . . . #HeinzReveal #MarketingInnovation #TruthInLabels #HeinzSaga #AuthenticFlavor #SauceVerification #BoldMarketing

What's "Not" to love about this Breakthrough Moments campaign from Kraft Heinz and NotCo? With a 9.55% CTR, it's not a question -- this is an incredible Breakthrough Moment! With a superb and crisp image promoting the plant-based mayonnaise, this mouthwatering creative popped off the screen (and made your mouth water!). Learn more about this campaign and the 9 others in our 2023 Breakthrough Moments report: https://bit.ly/23BTMLI #marketing #advertising #BreakthroughMoments

Heinz x Deadpool: A Saucy Campaign That’s Changing the Condiments Game 🦸♂️📈 In a masterstroke of branding, Heinz has partnered with Deadpool to launch a bold, humorous campaign that’s catching everyone’s attention! By combining their classic ketchup and mustard with the witty, irreverent charm of Deadpool, Heinz is leveraging pop culture to inject fresh energy into their products. What makes this campaign so powerful? It’s a perfect blend of nostalgia for the beloved condiment and the unpredictable, edgy nature of Deadpool. The result: A viral sensation that’s resonating across multiple generations of consumers, from Marvel fans to condiment lovers. This is how you create brand synergy that sticks! 👏 But it’s not just about the laughs this campaign also highlights the importance of having a strong, distinct brand voice in today’s crowded digital landscape. Heinz is proving that even legacy brands can push the envelope, innovate, and stay culturally relevant. How do you see pop culture partnerships evolving in the future of marketing? Follow me for more insights on digital marketing trends and strategies! 🔔 #Branding #DigitalMarketing #HeinzxDeadpool #MarketingInnovation #Advertising

Everyone is buzzing about Taylor Swift's Eras Tour shows in Germany (I know I am!), and even Kraft Heinz Ketchup isn’t immune to her charm! Explore this week's insight from Tabbler Consumer Marketing Hacks 2024 series… 𝗔 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗥𝗲𝗰𝗶𝗽𝗲 𝗳𝗼𝗿 𝗕𝘂𝘇𝘇: 𝗛𝗲𝗶𝗻𝘇 𝗮𝗻𝗱 𝗧𝗮𝘆𝗹𝗼𝗿 𝗦𝘄𝗶𝗳𝘁 🍅 In 2019, Heinz launched "Kranch" – a blend of ketchup and ranch. Spoiler alert: it became the worst seller in Heinz's history. Last year, as the world obsessed over Taylor Swift's new relationship with NFL star Travis Kelce, a photo of her eating chicken with ketchup and "seemingly ranch" at a game went viral. In just 24 hours, Heinz rebranded and relaunched 100 bottles of their Kranch sauce as “Ketchup and Seemingly Ranch.” The result? Swifties snatched up every single bottle in just 20 minutes! Walmart then decided to turn limited-edition bottles into permanent items nationwide. With $0 spent on advertising, Heinz racked up an impressive 𝟲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀, 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝟮,𝟰𝟬𝟬 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀, 𝘀𝗮𝘄 𝟱 𝘁𝗶𝗺𝗲𝘀 𝗺𝗼𝗿𝗲 𝗱𝗲𝗺𝗮𝗻𝗱 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗹𝗮𝘀𝘀𝗶𝗰 𝗸𝗲𝘁𝗰𝗵𝘂𝗽, 𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 $𝟭𝟲𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗘𝗮𝗿𝗻𝗲𝗱 𝗠𝗲𝗱𝗶𝗮 𝗩𝗮𝗹𝘂𝗲. #MarketingTrends2024 #InnovativeMarketing #Marketing

The ‘It Has to be Heinz’ campaign (for Heinz by Rethink Toronto) that recently won the Creative Effectiveness Grand Prix at Cannes is an interesting case study in leveraging brand assets over having a consistent brand platform.   More than one campaign, it was really eight or nine different ideas to insert Heinz into the culture and get people taking — and none of them were a traditional ad. When I first saw this start to roll out a few years ago, what struck me was how if your product is strong enough, you can iterate around a broad idea almost indefinitely. It was a clever way to tap into the culture momentarily, while each phase having defined start and end points so you don’t end up boring people. They looked at this from every angle, from petitioning hot dog and bun companies to square the number of items in each pack to printing their label on an angle to show the perfect way to pour. The key? They were (basically) all based on consumer insights and directly related to the product. ‘We know it takes a while for the ketchup to come out of the bottle — so here’s an all-Heinz red jigsaw puzzle to pass the time.’ ‘Everyone instinctively thinks of a Heinz bottle when they think of ketchup — so let’s ask AI to draw a ketchup bottle to demonstrate it.’ There was no lockup or line that explicitly tied each part of this campaign to the overarching idea just brand assets, attributes and personality. And a good understanding of the consumer. #ithastobeheinz #cannes

Good things come in 3s, but I'm struggling off the top of my head to think of a 3rd product or brand that has national/international awareness and sales distribution that was originally created by an ad agency for a client marketer: 1. Burger King's Chicken Fries by Crispin Porter + Bogusky 2. Sailor Jerry Rum from Quaker City Mercantile (formerly gyro) 3. ?* *Anything created by IDEO doesn't count since it's specifically a product development firm. #productideas

Did you know that the Heinz ketchup bottle design is so iconic, that it's recognized by 95% of people worldwide? Inspired by Heinz's legendary branding and creative marketing, I've crafted another set of spec ads. These aim to capture the playful spirit that makes Heinz so memorable. Check out the final 3 concepts below and tell me which one you think would make the best billboard ad? If you think these ads are worth sharing with the ketchup kings themselves, tag Kraft Heinz in the comments! #HeinzCreativity #FoodMarketing #CreativeAdvertising

Kraft Heinz just pulled off one of the most clever and impactful campaigns I’ve seen in a while! 🌟 Two massive billboards stand side by side—one promoting the highly anticipated Deadpool & Wolverine movie, and the other featuring Kraft Heinz’s iconic Ketchup & Mustard bottles. The visual connection is impossible to miss: Deadpool and Wolverine, clad in their signature red and yellow, stand tall next to Heinz’s equally iconic red and yellow bottles. Kraft Heinz didn’t just advertise condiments—they created a cultural moment. They tapped into the excitement of a blockbuster movie release and made their brand an unforgettable part of the conversation. By aligning their product with these beloved characters, Kraft Heinz has showcased not only the timelessness of their Ketchup & Mustard but also their unmatched creativity in brand positioning. 🔑 Key Takeaway: Marketing is all about connecting with your audience in a way that’s relevant, memorable, and slightly unexpected. Heinz nailed all three! They didn’t just ride the wave of a movie release; they owned it. 👏 Hats off to the Kraft Heinz marketing team for this masterstroke. This is how you blend pop culture and brand identity into something truly special. #Marketing #Branding #CreativeMarketing #Advertising #Heinz #DeadpoolAndWolverine #CampaignSpotlight #MarketingSmirketing