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NIL and Creator Athlete Lead Partnerships Coordinator with Raymond Representation

Of all the NIL deals I have had the honor of putting together with Raymond Representation, this one is one of my favorites. Brandon Dwyer plays basketball for the men's team at Florida Gulf Coast University down in Fort Myers. "Play" may be a relative term as he rarely sees the court. Did that stop him from capitalizing on his NIL opportunities? Absolutely not. Brandon has built a huge following on social media with 280,000 followers on Instagram and 860,000 on TikTok through his "Road to One Point campaign," and his fans, the "Bench Mob," swarm him for pictures constantly. One of the most humble and grateful kids I have had the opportunity to work with, Brandon recently partnered with ISlide, Inc. and had a chance to design custom FGCU basketball slides for his entire team engraved with the players' names. As you can see from the clip, they were pretty excited. Awesome campaign. #Raymondrep #nil #sportsmarketing https://lnkd.in/eE22sP7f

Brandon Dwyer on Instagram: "no better pre/post game footwear than @islideusa! Get creative and head to their site islideusa.com (http://islideusa.com/) to customize for your team! • • #ad #basketball #explore #explorepage #reels #viral"

Brandon Dwyer on Instagram: "no better pre/post game footwear than @islideusa! Get creative and head to their site islideusa.com (http://islideusa.com/) to customize for your team! • • #ad #basketball #explore #explorepage #reels #viral"

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