Istvan Hrichak’s Post

One of my first student jobs was in retail at SEPHORA. Don't let the glitz and glam fool you (though it was fun!) – this is a hardcore sales job 🤑 Every shift started with a breakdown of our monthly, quarterly, and weekly goals. We got updates on how we were performing 📈 We had targets: items per basket, total items sold, upselling, cross-selling, product launches we were focusing on, and much more. I learned that sales isn't just about numbers. It's about understanding and guiding your customer. I became pretty good at: 🎯 Asking the right discovery questions and guiding people through the options available. People are experts in pain but not in solutions. 🎯 Identifying your champion and buyer! Teenage girls are great champions but the purchasing power lies on the parents, you need them both! 🎯 Disqualifying. Some people are just there to browse and that's okay. I'll prioritize customers that need me. 🎯 Understanding how trends affected sales. This was the rise of YouTube beauty gurus and to be good at my job, I had to know what they were recommended and WHY! While I never thought that working at Sephora would help me in my PMM career, I am glad it did. And I got loads of free makeup!

I am super excited to announce that our incredible Xpert Advisor, Amy Bott, is bringing her expertise to the table at Future of Retail X! With an impressive portfolio featuring big names like Gymshark, Snug, and The Growth Foundation, we're truly fortunate to have Amy on board. Stay tuned for her invaluable insights, see a first glimpse here: 💥 Marketing with Intention It's a given that businesses will regularly review their metrics and data against target or historical results to benchmark current performance and inform marketing priorities. Some businesses will do this as frequently as several times a day. The metrics available can be a wealth of information but can also be overwhelming. In some instances, I've seen a lot of knee-jerk reactions due to numbers not being where they had forecast or targeted. This panic can lead to a long list of reactive urgent actions for various functions of the business to complete ASAP. This can then cause teams to be overstretched but also makes it difficult to understand the true commercial impact of actions. If performance does improve, which action was it that drove it? In my experience, I have learnt that speed is key in driving growth, but direction is more important. 💥 The Power of Singular Focus What I've seen work best is when businesses are clear on the metrics that matter to truly drive positive commercial impact. The single metric that matters for that week should also be defined to provide a focus and clear direction for various business functions... Want to read more? https://lnkd.in/eXBZhYf5 Sign up to our waitlist now at [email protected] to unlock unparalleled insights, unforgettable events, and unbeatable networking opportunities. #retailnews #retailinsights #retail #fashion #ukretail #retailmarketing #fashion #beauty #retailconsultant #wecomm #futureofretail

M & S opportunities in UK

🛍️ Navigating Retail: Climbing to Top Shelf Moderated by Sonia Summers, Founder & CEO Beauty Barrage 📍"You need a kicka$$ brand to get in retail. The hard part is STAYING in retail!" Muffy Clince, Director Emerging Brands Ulta Beauty 📍Every relationship is started with a longterm relationship in mind. 📍Ensure you're prepared (before you enter retail) w/a proper plan & assets. 📍Training for the staff is essential to ensure the ethos of your brand is pulled through. Embrace social, etc. Even if you have your staff participating in a 3-min educational training. 📍#Invest in your #hero items. 📍Sample, sample, sample... 📍Think about the plays your product can support --> do you help transition a customer into a new beauty realm? 📍Retail is one aspect. Don't stop building community outside the channel... need brands to keep folks excited. Drive that traffic. 📍Stay consistent in everything you do. 📍Leverage your community. Beekman 1802 succeeded when they had their brand advocates train the staff at Ulta! It worked! Nyakio Grieco, Co-Fonder thirteen lune Lune + Founder Relevant: Your Skin Seen 📍As a platform, they are highly editorial. Relying on storytelling for growth. 📍"People buy into people before they buy the product." 📍Founders are often the best advocate for your brand. 📍"Beauty is community." 📍Never discount the value of exclusivity. Noah Rosenblatt, President North America Space NK 📍A #Northstar is core. Build a plan to support that vision. 📍#Snackable content tethered to training & empower sales reps will continue to be a focus for the business. Education reinforcing their value is key. Oliver Garfield, CEO Cos Bar 📍Field marketers and entrenched sales force focused on building longterm relationships has been key element in their growth trajectory. 📍You should always be "on" & avoid the 1 'n done. 📍It's ok to sample, but only do it if you have proper training & mktg connected. 📍Supply chain challenges do not ignore. Grow carefully and ENSURE you have stock of product. Running out of stock can kill a brand's momentum. 📍When pitching your brand to a retailer, ensure you explain where the brand fits... cause there's a brand that needs to "come out." Space is limited. Kisaco Research - Beauty Connect Series - Emma Forrest - Amy Beck - Amy Connolly #Retail #BeautyConnect #AlwaysLearning

At Ulta, we believe in the possibilities of our associates. The possibilities to dream big dreams. To be exactly who they are. To chart the course of their own career. If you have that same passion, click here to learn more: https://bit.ly/45CkYeK #MakeupJunkie #beautywithoutlimits

Celebrating success of recent probation passes with Halil and Jordan on our wonderful LG Electronics team. Also, a big thank you to all involved in our team onboarding and succession planning, including Peter Iles who's done a fantastic job supporting this team. Our Sales Ambassadors are the MVPs of retail, turning a simple shopping trip into a full-blown brand experience. First up, they're walking, talking encyclopedias of product knowledge. Have a question about a feature? They've got the answer. Want to know the backstory behind a product? They've got the scoop. They don't just sell; they educate and empower customers through retail conversations that convert shoppers to buyers. But it doesn't stop there! Branded sales ambassadors are also master storytellers. They'll weave tales about how a product can transform your everyday life, making you feel like you're part of something bigger than just a purchase. And let's talk vibes! These ambassadors bring the energy, turning a store visit into a mini-celebration of the brand. With their infectious enthusiasm, they create an atmosphere that's inviting and exciting. Want to understand how dedicated ambassadors can supercharge your sales contact [email protected] #Sales #Team #Celebrate #Retail

Estee Lauder is one of the most famous cosmetic and beauty brand in the world, and it all started with one woman who took actionable steps to achieve her goals. Dreams can only go so far. Eventually, you have to take that all-important first step. When you do, make sure you give it your best effort because that will make all the difference in the long run. Building and running your own business isn't easy, but it won't always feel like work if there is passion behind your goals. And when you are working for yourself, it's you who will be directly reaping your efforts' benefits. #retailsmartguys #retail #retailadvice #retailconsulting #retailsales #retailInventory #managementone #retailorbit #retailstore #retailsolutions #retailservices #mondaymotivation

Estee Lauder is one of the most famous cosmetic and beauty brand in the world, and it all started with one woman who took actionable steps to achieve her goals. Dreams can only go so far. Eventually, you have to take that all-important first step. When you do, make sure you give it your best effort because that will make all the difference in the long run. Building and running your own business isn't easy, but it won't always feel like work if there is passion behind your goals. And when you are working for yourself, it's you who will be directly reaping your efforts' benefits. #retailsmartguys #retail #retailadvice #retailconsulting #retailsales #retailInventory #managementone #retailorbit #retailstore #retailsolutions #retailservices #mondaymotivation