Istvan Hrichak’s Post

🌟 Behind Sephora's Success: A WillDom Collaboration 🌟 Curious about how Sephora transformed challenges into triumphs? Discover their remarkable journey towards operational excellence in partnership with WillDom! 🚀 Uncover the complete success story here: https://hubs.la/Q024bNqF0 #SephoraSuccess #WillDomPartnership #DigitalTransformation

Inclusivity means Empowering Women at Every Level.

Something so cool just happened. I recently coached a team to build the confidence required to nail their first Sephora & ULTA presentations. The team members were junior. They had minimal retailer presentation experience so fear was high and confidence was low. I get what that’s like walking into the boardroom with all eyes on you. I did my first pitch to Sephora when I was 24. I remember the nerves the night before. I remember the what if’s flooding me. But instead of indulging in the fear, I shifted into excitement & possibility. I helped this team do the same. When we started working together, the team was thinking ⤵️ ❓What if we mess up? ❓What if we forget what we are supposed to say? ❓What if they think we are idiots? ❓What if the tech doesn’t work? ❓What if the product samples don’t arrive in time? After our time together, they shifted into thinking ⤵️ ⚡️No matter what happens - We’ve got this⚡️ Fear, doubt & insecurity are feelings that subconsciously eat away at the confidence required to stand in front of a room to present with authority. What I help women do is shift out subconscious confidence killing behavior and into self belief & trust. ⚡️When you believe you can, you will. ⚡️When you trust you can make it happen, you will make it happen. ➡️ For this team, they led with a huge dose of belief and trust which created the result of NAILING the presentation to get the retailer buy in. They now have a launch date and are prepping to go live. I am so proud of them and their willingness to get the support needed to succeed. Do you and your team need the same support? If so - I am here for you 💝 PS: Enjoy this throwback pic to little 24 year old me who was flooded with excitement as I was about to do my first Sephora Market Week Presentation. Sending so much love to that version of myself who bravely stepped up to the plate & presented to a room of 30+ Sephora team members & buyers. I just remember thinking how ready I was for that moment and how thrilled I was that this dream was coming true at such a young age 🤩🙌🥳

Keeping it classic with the Sephora 60th and Lexington team! It’s the staple #sephora look - undeniably glamorous! The challenge was to personalize the look to your client. Do you like the cat eye-red lip combo? 💋 SEPHORA Beverly De La Cruz Jeff Paleno Jennifer Morata Wendy Goodman #Sephoralife #SephoraPRO #MakeupTraining #growth #learninganddevelopment

#Sephora continues to shine in the #luxurybeauty category, with outstanding performance in Q2 2023. #LVMH's U.S. business experienced a slight slowdown, primarily due to base period effects and the impact of the #Hennessy hangover from pandemic-related binge spending. Despite this, #Sephora stood out as a star performer. In North America, Sephora's Q2 growth was a remarkable +25%, reaffirming its status as a leader in the beauty industry. This strong performance aligns with the trend of increased consumer demand for perfumes and cosmetics as people return to offices and social activities. Sephora's success mirrors the overall buoyancy of the beauty market, as seen in L'Oréal's robust Q2 2023 results, which recorded +10% growth in the North American segment. This trend underscores the ongoing preference for beauty products in the region. #Sephora #LuxuryBeauty #LVMH #Q2Performance #Cosmetics #Perfumes #BeautyTrends https://lnkd.in/eFYwrZ6d

Retail Today / Retail Renaissance: The business of “BEAUTY”, now exceeding $500 Billion Dollars in sales! One of the retail leaders in this sector SEPHORA. #beauty #sephora Sephora the French Beauty Retailer owned by LVMH, international world leader in luxury brands. Luxury Group LVMH had a fantastic record setting 2023, $86 Billion in sales. #LMVH Sephora has been driving some of that growth and success, with almost 3,000 stores, estimated sales of $18 Billion, a +25% sales increase in 2023! #sales They also have developed relationships with JCP and Kohl’s for their store-in-store concept. #jcpenney #kohls The beauty industry is estimated to reach $600 Billion in the next few years. I have attached an article that provides the insights for this opportunity. #opportunity #retail #retailtrends #retailstrategy #retailexperience #shoppingexperience #stores #ecommerce #brandexperience #brickandmortar #beautyindustry #beautybusiness #beautyproducts #TopRetailExperts

Are you leveraging partnerships within your marketing strategy? MUFC Have just launched a new partnership with Estee Lauder. Estée Lauder continues its legacy of being a leader and disrupter within the beauty industry. The brand will bring its high-performing products to new communities of sports fans who demand peak performance on and off the pitch! Leveraging Partnerships within your brand can: Increase Reach: Brand partnerships can help you reach a wider audience and expand your customer base. Improve Brand Awareness: By partnering with a well-known brand, you can benefit from their existing customer base and increase your own brand awareness. Increased Credibility: Partnering with a well-known brand can help you gain credibility and trust from potential customers. Increased Engagement: Brand partnerships can help you create more engaging content and campaigns that will help you reach more people. 💰💰💰

💡I love the imagination and creativity in this next generation of AR ads. 🤳The bystander filming the travelling bags at the beginning of this clip adds an extra layer of authenticity. 👉Most of this style of advertising I have seen so far has been for make up and clothing brands - do you think it could work for other industries? Would you like to see more of this type of advertising content? #marketing #AR #keepingitunreal

When two worlds collide… Had the distinct pleasure of visiting Sephora for much longer than desired this afternoon and was introduced to this brand by my 11 year old daughter 💄🤝🏢Real estate finance and makeup collab? 🎁The massive rally in treasuries is a gift this holiday season, in more ways than one🎁 Note: Not financial or makeup advice….but you should consider both #RefyorRefi #multifamily #multifamilyrealestate #multifamilyinvesting #multifamilyinvestments #refinance #commercialrealestate #girldad

I love CGI campaigns like this. It is fun, harmless and probably way cheaper than pulling off an in-person, guerilla marketing campaign. Heck, might even be more cost efficient than paying for a billboard that people might not even look up at. I am curious to see how this evolves in the 21st century. I wouldn't be surprised if our grandkids in 60 years are shocked that we had real-life billboards. Sounds dystopian, but one day we might just wear glasses or contacts that are manufactured by a company that sells virtual "ad space" on historic buildings, scenic views, etc...They could turn your "boring" suburban cul-de-sac into Main Street at Disneyland. I am getting ahead of myself but let me know your thoughts on the future of virtual marketing compared to in-person marketing. #CGI #CGIArt #Marketing #VirtualMarketing