Tom Harness’ Post

Caught in the Web3 whirlwind, companies are splurging on influencer marketing to seize attention. But are they falling for influencers' facades? 🤔 Unravel the secrets and pitfalls of influencer partnerships in our revealing guide. 👉 https://bit.ly/3TsqiwY #Web3Marketing #influencermarketing

Is Influencer Marketing better than Traditional Marketing? People have a sense that traditional media is paid to bring awareness whereas Influencers on the other hand have the trust and liking among their audience & followers which still brings customers for the brands. #thoughtoftheday #famstar #influencermarketing

Skip to Slide 3 for some smoke! 🔥 Influencer marketing still reigning supreme in 2024? Influencers took over social media in 2023, and it's not slowing down! Our survey shows a whopping 84% of marketers are boosting their influencer marketing budget this year. Wondering how to leverage this trend? Swipe to see how Snoop Dog crushed it and why Influencers might be your secret weapon, and more! #influencermarketing #marketingtips #socialmediastrategy #businessgrowth #microinfluencers

Where are all these influencers actually from? If you know much about the world of influencers and influencer marketing, then you probably know about the connection between LA and the world of influencers. You might even be forgiven for thinking that the majority of influencers hail from California. And—you’d be right. But where else are influencers from, you might be wondering. We were curious too. So we went and found out. We found the “most influential” states by looking at the birth states of over 200 of the top influencers in the space right now. And what we found was a little surprising. https://lnkd.in/ewhdp3Qn #influencermarketing #influencers #tiktokmarketing #marketingtips #creatoreconomy

The only reason influencer marketing is going up is because of the zero regulations it follows. Moreover your brand credibility is also at stake because of so called influencers. Say you hired an influencer to promote your brand, in the next story, they are promoting a betting app. Just imagine the devastating effect on your brand image it will create. If you are looking for influencer marketing, choose wisely. Don't go for just followers but the creator whose content actually provide value to the people. #marketing #linkedin

“I think Influencer Marketing is going to have a golden era of a decade. influencers are opinion leaders with a social following base. In the second edition of our Newsletter "Social Haat" there are various things to explore about influencer marketing. #IIMCDelhi #IIMC #newsletter

Do you know that the global influencer marketing space is expected to be valued at $174 billion by 2031? 🤳 One of the earliest recorded examples of influencer marketing was in the 1760s, but #influencermarketing has changed and grown significantly since then. Thanks to the rise of social media, influencers have a platform to grow their reach and create content that skyrockets their popularity. In fact, some brands find more value in engaging with micro-influencers than celebrities! Read our blog to find out how influencer marketing has changed since its inception, and how influencers leverage the latest trends to find success.

🗣️ How many influencers does it take to put a destination on the map? 👉 This is a question I explore in The Drum today. Discussing the intricate alchemy of sending influencers to paradise, to create buzz and conversation that benefits beyond the brands and creators, illustrated by Disrupt Marketing's recent Influencer Marketing Awards winning Wizz Air Campaign. 🥁 Check out the full article here: https://lnkd.in/e4JveE5W #travel #influencermarketing

Having a successful influencer marketing campaign goes beyond just finding an influencer with a large number of followers. In fact, must influencer marketing campaigns conducted with influencers with huge numbers has a high fail rate. The issue is, most of their following is not diluted with people not from their target audience. Hence your content will not appeal to them. So before you go for that influencer, ensure they have these chsractistics and more. . . . . . . #influsights #influencermarketing101 #influencermarketingdoneright #ınfluencermarketing #brandawarenesscampaign #brandawarenessmarketing #brandawarenessstrategy

Super simple influencer marketing trick: Check the comments of an influencers video. Are people intrigued by the content? Do they show interest in the products showcased? Or are they just NPCs? 🤣 Seeing too many NPCs nowadays, nobody likes NPCs in the comments section... #influencermarketing #marketingagency