Itxaso del Palacio, PhD’s Post

Stumbled upon Harrison Rose, Founder of Paddle, while roaming around SaaStock in Dublin. Harrison's journey isn't one you hear everyday. He went from a teenager winning hackathons to an 18y/o raising millions of pounds & turning 🚀 Mark Pearson's pile of cash into (💡 hint... not flames) one of the most successful B2B payment infrastructure providers powering 4000+ businesses with a team of over 300 people. Beyond his accomplishments, I gotta say, the most impressive thing about Harrison, is his legendary swag 😎 #saas #founderstories #productmarketfit PS: We've helped ~20 people build SaaS MVPs, and >80% of them never made it to market. We thought of designing a protocol to help guide Founders through the process of finding Product-Market Fit, but after interviewing over 100 SaaS founders, we realized that almost everyone had a different journey to market-fit, so we've decided to take a different approach. We're now in full-on science-mode 🤓, aiming to answer the question "What's the most efficient way for SaaS Founders to find Product-Market Fit?" by documenting the journeys of 1000s SaaS startups. Once we've collected these 1000 datasets, we'll proceed to an in-depth analysis, with the goal of coming-up with some kind of actionable protocol as a conclusion. You can find out more about it on our page, ProductMarketFit.io If you're a founder & would like to contribute to our research by sharing your journey, DM me!

If you’re worried about high expenses on SaaS tools, this one is for you. Imagine a world where your business thrives without breaking the bank. Many startups and entrepreneurs have achieved significant savings and growth through lifetime tech deals. Stay positive and know that there are reliable, long-term tech solutions out there. Don't miss these amazing lifetime deals. Check them now: https://lifetimo.com Share your success stories or comment if you have any questions! #BusinessSavings #TechDeals #GrowthStrategies #LifetimeDeals #Lifetimo

Prices go up $100. This might matter to you. My 1 day offer for SaaS founders and why today is THE day 👇 📆 May 22nd, all day 📍 St. Paul, Minnesooota 🎤 tons of deep insights and stories, no BS 🍻 epic networking. The room is dense with real founders like you. Do you want to hear successful B2B SaaS founders talk about their journey? Including the brutally hard parts? Come to Enterprise Rising Conference 2024 IN PERSON. Do you want to learn tactics that you, as a founder, can apply right away to your own startup? Ok, come on up to Enterprise Rising Conference. Do you want to hobnob with people that know exactly what you're going through and can help? Dig it, come to Enterprise Rising Conference. 𝙏𝙞𝙘𝙠𝙚𝙩 𝙥𝙧𝙞𝙘𝙚𝙨 𝙜𝙤 𝙪𝙥 𝙩𝙤𝙣𝙞𝙜𝙝𝙩 at midnight . If, after reading this, you'd rather clean the grout of your kitchen floor than any of the above, then no hard feelings. Get back to work. Or your grout. 𝗜𝗳 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗮𝗻𝘆 𝟭𝘀𝘁 𝗼𝗿 𝟮𝗻𝗱 𝘁𝗶𝗺𝗲 𝗕𝟮𝗕 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 please click SEND (the little paper airplane button) below and let them know there's a conference just for them. That will support them and help them through whatever they're going through. It might be exactly the right thing at the right time for them. 100% SaaS 100% Midwest 100% startups. If you've attended in the past I'd love if it you left a comment ⬇️ with what you thought of it. 🙏

I'm not sure I’ve ever seen a better homepage for a B2B company than this 👇 FletchPMM provides positioning and messaging services for SaaS startups and they absolutely nail their own, while giving away their secret sauce on the actual page itself by "annotating" their copy: Problem: SaaS messaging is garbage. Benefit: Make yours not suck. Category: Positioning & Website Messaging Customer: for Early-Stage Startups. It's so unbelievably simple but nothing short of genius - they are explaining their product/service on the home page in the most “ronseal” way, showing exactly: - What they do - Why they do it - Who they do it for All in 16 words. Hats off to Anthony Pierri 🎸 and Robert Kaminski 🎯

B2B startup founders - here's how to 10x your landing page conversion 1. Install Microsoft Clarity (free heatmap tool) 2. Identify the "hottest" CTA on your page 3. Duplicate it and place it above the fold 4. Make it sticky as users scroll down 5. Watch your conversion rates skyrocket Find these tips interesting? i post them daily. Follow for more! —- I am Bogdan - I run a full-service design agency where we turn seed SaaS startups into Series A. Curious how? Let’s connect!

📊 Opinion: The UK and European startup scene is not value-driven. ✊ Fact: The setor might face skepticism, but our Project Brains Future of Work community helps ambitious businesses and fractional specialists work together to generate over $1mn value every year - and that's from a standing, bootstrapped start just over two years back! 💗 This is the power of local support in making dreams a reality. 🎉 Major props today to Bokio! 📊 Hailing from Gothenberg in Sweden, this SaaS has not only simplified accounting but made us fall in love with bean-counting! Their delightful-to-use product adds a fresh perspective to the often daunting world of numbers. 💚💰 Now to take a sip of the value nectar, click below ⏬⏬⏬ #Bokio #Accounting #SaaS #FutureOfWork #Community

In early 2016, I received a call from Sushil Ramola ji. We had multiple professional overlaps, but this call was different. I had never imagined that specific call manifesting in a very different and impactful way 7 years later. During the call, Sushil asked me to talk to his daughter - Divi Ramola who was then exploring right career options for her. Divi had just completed her MBA from Harvard Business School. In the past, she had worked at Google but was now keen to explore more entrepreneurial and high impact missions. A 30 min long call left me impressed with the young lady. Such clarity of thoughts and commitment has been rare to find. Over the next 7 years, we were hardly in touch and just connected over LinkedIn. Since then, Divi had multiple successful tracks in the edtech space. Given her talent and commitment, success was inevitable. Fast forward to late 2023. We had just secured Series A funding from RTP Global, YourNest Venture Capital, Global Brains, Omidyar Network India and 9 Unicorns. Our first board meeting we talked about how our mission of serving 500 million customers would require a disruptive product thinking, unparalleled Tech stack, and exceptional Customer Service. None of this would be possible without Outstanding talent with Unquestionable commitment. We needed the best of the best out there. "But how does one find such people? Why should they take the risk of an early-stage startup?" - Nishit Aggarwal asked all the practical questions. As he always does. This was the time when dots started to connect. I messaged Divi - Let us meet and talk. What followed was multiple meetings, site visits, deep questioning, and insightful suggestions. She went into the deep lanes of Bharat keenly understanding our model. While many would detest such visits, Divi was keenly writing her notes from every single interaction. It looked like another sharp investor evaluating us. Today, Divi is part of team Wiom - leading our Customer Experience efforts. Coincidences occur! Just that, at times, it may take 30 min phone call and then a silence of 7 years. The journey towards enabling Unlimited 24/7 internet at affordable price to 500 million will be tough, but the team is taking shape. Gladiators are taking charge. Wiom is coming.. #wiomhiringstories #leadership #orgbuilding

The Decoy Effect - Heard of It? 🤔 No? Then It's Time to Rethink Your Pricing Strategy. 💸 Let's face it - every startup CMO borrows heavily. 🕵️ It's understandable; the tasks are many, and they are but one. This endless imitation often results in a sea of indistinguishable products becoming the new normal. I've been busy strategizing our pricing 📈 and, naturally, started with researching competitive pricing. (You can grab the PDF at the end of this post.) What I found was alarming: three pricing tiers - 0x, 1x, 1.5-2x - essentially telling customers, "Pay us a little or a lot." 🤷 So, what do customers do? Opt for the lower price, unless a life-changing feature is hidden in the most expensive tier, leading to resentment or lost customers to competitors. That's where the clever "Decoy Effect" comes in. 🦆 In essence, among your options, include something unreasonably priced compared to the others. Typically, this is the second option, to nudge customers towards the third - the most expensive one, or it's the third option, to steer them away from the cheapest and towards the second. But remember, four options might be overkill... more on that later. 📝 How to Set the "Right" Price Difference? Well, testing, of course! 😂 Just kidding, who does that? Base it on your annual subscription discount. For instance, the cost of a monthly subscription for the second option, paid annually, equals the cost of the first option paid monthly. Another approach: benchmark against your biggest competitor's "best" price, ensuring it's worse than your "best" offer. This could mean your third option offers significantly more value for just a bit more money. 👀 [https://lnkd.in/eVQyjd6u] for those who, like me, enjoy flaunting names and facts from marketing history. 📚 Grab a PDF with a concise collection of SaaS startups' pricing here. 👇 https://lnkd.in/eBkBmKSM #CMO #pricing #stratup

𝐇𝐨𝐰 𝐭𝐨 𝐞𝐯𝐚𝐥𝐮𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧 𝐥𝐢𝐠𝐡𝐭 𝐨𝐟 𝐖𝐞𝐧𝐝𝐲'𝐬 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧.👇 Wendy's had tongues wagging with the suggestion that some of their locations would be adopting a dynamic pricing model. Read here 👉 https://lnkd.in/dh3NrAcQ By the way, the conversation was misunderstood, read on the clarification here 👉 https://lnkd.in/d_XyD5pZ Although the wording used by the CEO was not meant to imply a price surge as is used in some transport startups, the conversation about pricing models and pricing bottlenecks had caught fire. You can turn this moment to reflect on your own startup. Can you confidently answer these questions? 💡 Does your pricing reflect your value? 💡 Does your pricing model introduce friction? 💡 Are there pricing mechanisms that will slow down any changes to pricing? 💡 Do you have room to remodel and reposition your pricing to suit your future and not the past? Follow me on LinkedIn for key Tech/Startup insights, guidance and best practices in software development. Explore SaaS and more at https://lnkd.in/dmXxRytd for your business growth - #PricingModel #StartupTips #TechMentor

🌞Summer is a great time for your startup to look into event calendars to expand your network! Check out our helpful list of must-attend events to help your startup succeed. 👉Plan your next startup events to learn from industry experts, and keep growing your network with our ‘Helpful Upcoming Startup Events’ list. ✅ 1. Propelify (June 27) Hoboken, NJ For startups and founders, from Pre-Seed, Seed, and Series A, this event opens opportunities to network and learn about best practices in fundraising to grow your business. ✅ 2. Startup Boston Week (September 9-13) Boston, MA This complimentary week of events networks and educates founders and startups, mentors, and investors. Learn about different startup phases from building your MVP to raising your Series B. ✅ 3. Small Business Expo (Check out multiple SBE events running in different areas throughout the year!) Enjoy workshops, networking opportunities, and exhibitions focused on small business growth and development. ✅ 4. FinCon Expo (October 23-26) Atlanta, GA FinCon is ideal for startups focused on finance and media. Meet financial influencers, learn from industry experts, and explore topics including content creation, and monetization.    ✅ 5. TechCrunch Disrupt (October 28-30) San Francisco, CA This major tech conference invites startups to showcase their innovations, connect with investors, and learn from top tech industry professionals.  ✅ 6. CES (January 7-10 2025) Las Vegas, NV CES is called ‘the most powerful tech event in the world!’ Run by the Consumer Technology Association (CTA), CES is the only trade show that showcases the entire tech landscape all-in-one event. You can also check out this helpful event calendar, made by Startup Boston, to find important dates in the New England startup world: https://lnkd.in/dCaeGGU 👉Once you’ve made your event calendar, then reach out to plan a meet-up with our Accountalent team, as we will be attending these events and would enjoy connecting with you. 😄Happy startup success event planning to you and your team! 💎Follow us at Accountalent to support your startup with best practices in bookkeeping, income tax compliance, tax credits, and all your other accounting needs. Reach out to our team when you’re ready for us to help! #StartupSuccess #BusinessEvents #BusinessDevelopment #Bookkeeping #Tax #Accountants #Accountalent