Ivan Küttel’s Post

🔥 👀 🤯 Its not everyday that you get the opportunity to work on a piece of global thought leadership in collaboration with one of the global leaders in digital media and marketing! I'm excited to share a recent piece of research EY Seren Research & Insight supported EY and Adobe exploring generative AI deployment in marketing and CX. I had the opportunity to help shape, lead and drive the research fieldwork and analysis engaging with 21 global leaders and subject matter experts across marketing, CX, digital, data, legal, and creative to discuss all things generative AI exploration and deployment. Fascinating conversations exploring the realities of generative AI exploration and deployment within large, complex global organisation contexts in the now and near exploring relevant use cases, partnerships, and lived experiences to gather practical advice from global leaders and experts. Generative AI is here to stay as a transformative force across every part of the organization. But it has special relevance for marketing and CX! #thoughtleadership #generativeAI #customerexperience #cx #dx #marketing

8 in 10 creative professionals now use GenAI in their work, which rises to 90% amongst Gen Z. Read how marketing leaders can overcome the hurdles of adopting AI in our latest guide with Adobe 👇 #GenAI #Marketing #CannesLions

8 in 10 creative professionals now use GenAI in their work, which rises to 90% amongst Gen Z. Read how marketing leaders can overcome the hurdles of adopting AI in our latest guide with Adobe 👇

Foundational starting point for any AI-related activity: Have we defined an efficient process to evaluate and implement generative AI technology in partnership with our technology and legal peers? Generative AI in any sector is the confluence point of complex IP, data, cybersecurity, governance, and risk issues that your lawyers navigate day-in day-out. Start with the Art of the Probable and work with your legal and technology team to get to the Art of the Possible. #futureoflawnow

Previously, if you had a great concept, or a great idea, it would take time to really bring to life to share with your ‘buyer’. Now #GenAI can bring that idea to visualization very quickly. Explore more from our new EY and Adobe GenAI marketing and CX guide below!

Generative AI is here to stay as a transformative force across every part of the organization. But it has special relevance for marketing and CX. In some capacity, 83% of creative professionals are already using generative AI tools in their work. Among Gen-Zs, it’s above 90%. 10 As a marketing or CX leader, applying generative AI means designing a plan for the marketing function that helps drive profitable demand, inspires your employees, and enriches the customer experiences you deliver. It’s critical to keep these three challenges in mind at every step: for your organization, your employees, and your customers. Read how marketing leaders can overcome the hurdles of adopting AI in our latest guide with Adobe.

From predictive analytics to automated customer service, gen AI is transforming the way we connect with and delight our customers. 🚀 "AI doesn't just predict the future; it shapes it." 🤖✨ Check out EY's latest report on how AI is driving innovation in marketing and CX. #AI #Marketing #CustomerExperience #Innovation

🚀 GenAI is defining the next generation of marketing! 🚀 Delivering hyper-personalised, multi-channel customer experiences at a fraction of the time and cost, GenAI is revolutionising the creative landscape. Did you know that 83% of creative professionals are already using GenAI in their work? This number rises to over 90% among Gen-Zs! Here are some insights on how you can stay ahead and overcome common hurdles: 1. Dial up transparency to ensure customer trust around managing data and privacy. 2. Prove the value of GenAI to employees by demonstrating job enrichment, time savings, and the ability to focus on higher-value tasks. 3. Establish governance to enable GenAI innovation to flourish. Data security and AI governance frameworks are second only to employee skills in exec priorities for AI in 2024. Stay ahead of the curve and harness the power of GenAI to transform your marketing efforts! 🌟 #GenAI #MarketingInnovation #CustomerExperience #DataPrivacy #AI #MarketingTrends #DigitalTransformation

#GenAI has been quickly adopted by many #marketing professionals. How can organizations insure confidence in their #AI strategy? @EY and @Adobe created this guide: https://lnkd.in/gPv3pK4i"

5 AI Chrome extensions will help you do more in 3 hours than 90% of people can do in 2 weeks  #ai #marketing #manageplus