Really interesting read, it highlights just how extensive adoption of GenAI has been over the past year and how widely (even if just partially) it has been integrated across most industries. While it's still early stages, the potential to empower workers is real. The key here is transparency, accountability and, of course, keeping humans at the core of the transformational journey. #GenAI #Marketing
8 in 10 creative professionals now use GenAI in their work, which rises to 90% amongst Gen Z. Read how marketing leaders can overcome the hurdles of adopting AI in our latest guide with Adobe 👇 #GenAI #Marketing #CannesLions