I’m honored to announce that my role at SEGA has been expanded to include leading other brands in a newly-created position, Head of SEGA Brands for the recently-announced Transmedia division. While taking on this new challenge, I will continue as Chief Business & Brand Officer for Sonic the Hedgehog, applying the lessons we’ve learned in growing Sonic’s global business exponentially, increasing consumer product retail sales to nearly $1 billion annually, turning SEGA into a leading entertainment company, and expanding our team size 900%. We will collaborate with teams and partners worldwide to also grow our dynamic brands like the SEGA brand itself, legacy franchises like Jet Set Radio, Crazy Taxi, Golden Axe, Streets of Rage, Shinobi and others, as well as content from our Japanese studios such as Persona and Like a Dragon. Our global efforts working across film, television, consumer products, mobile, games, location based experiences and more will focus on markets outside Japan/APAC and the Middle East. I’m deeply grateful to SEGA’s leadership for their ongoing trust, our award-winning global teams for supporting the vision we established in 2015, and to our incredible partners for being part of the journey. I look forward to taking SEGA to the next level together.
Way to go! So pleased Sonic is going from strength to strength after we launched that first amazing Sonic movie at Paramount, and looks like there's so much more to give!
Thanks for keeping Sonic going strong from all SEGA alums!
Congrats Ivo! Excited to continue supporting the vision at SEGA alongside you and the amazing team.
You have done an amazong job with Sonic and now all the SEGA family’s IP’s can utilize the learnings 🌟 Big congrats 🤩
Congrats Ivo!
Congratulations, Ivo! I'm beyond proud of your new role as Head of SEGA Brands. Your leadership and vision continue to inspire, and I’m excited to see the incredible growth ahead for SEGA under your guidance. Wishing you all the best as you take on this new challenge and lead the charge!
Congrats 🎉 as a long time fan can’t wait to see how you keep the Blue Blur as well as the other Sega properties going 🤝🏾
Again... A huge congrats Ivo!! Can't wait to see what's to come from your leadership (personally need to see Golden Axe and Shinobi come to life in big ways!).. Continued success ahead!
So well deserved, your work for Sega has been amazing.
Brand Builder-Global Marketer-Business Development-Strategic Partnerships-P&L Management-Kids Marketing-Direct2Consumer
1wTo think I knew you way back when you were just a baby hedgehog. Congrats on this well deserved accomplishment.