Jaime LaMontagne’s Post

Wow, Big news today from Cannes Lions International Festival of Creativity & Effie Worldwide Awards 🏆 These awards are more than just accolades; they represent the pinnacle of creative and strategic achievement in our industry. Creative Marketing that Matters 💥 #CannesLions #EffieAwards #AdvertisingExcellence #Creativity #Effectiveness #MarketingSuccess

I read this recently from Anselmo Ramos and Gaston Bigio of GUT. IF THERE WAS ONE THING YOU COULD CHANGE ABOUT THE ADVERTISING INDUSTRY, WHAT WOULD IT BE? AR: I think ad people need to be less cynical about our industry. We need to fall in love with our profession again. We get paid to think and produce brave ideas for some of the best brands on Earth. We need to have more gratitude and confidence. I also think we need to do a better job at capturing the value of our ideas. Okay, that was more than one thing… GB: Awards. I think there are too many. In sports, for example, there is a much clearer path for the main, global competitions. In advertising there are just too many tracks. ME: I couldn't agree more.

🔴Vote for ADMA's SXSW Sydney Submission > Who are the Marketers of 2023? Marketers... ADMA is planning a return to SXSW Sydney this year, and we need you to vote us in as one of your chosen sessions to attend! 👉 Register to vote here > https://lnkd.in/gXsawu87 👉 Filter to Advertising & Marketing 👉 Search for 'Marketers of 2030' in the search 👉 Cast your vote! In this session, you will hear valuable insights from our industry experts to understand what marketing skills the industry is leaning into as technology continues to facilitate rapid changes and what to expect as we move closer towards 2030. Session panellists: ▪️ Kate Young - MAMI CPM, Executive - Marketing Strategy & Capability, ANZ ▪️ Stuart Tucker, Partner, Hourigan International ▪️ Susan Coghill, CMO, Tourism Australia ▪️ Moderator: Andrea Martens, CEO, ADMA #CMO #SXSWSydney #SXSWSydneySubmission #SXSWSydneyPanel #Marketing #Marketers #MarketingandAdvertising

The December issue of Journal of Advertising Research is hot off the presses! Learn new insights into ASMR engagement, GenZ re-targeting, brand recognition and more: https://lnkd.in/dpfvGi_9

🤔 What skills does the marketer of 2030 need to be successful, and how can they begin to build these capabilities today? 👉 This is the exact question ADMA will be tackling in its proposed session for SXSW Sydney – and they’ve pulled together an all-star panel to answer it! Susan Coghill Stuart Tucker and Kate Young - MAMI CPM will discuss these complex changes, and what they think the marketers of the future need to learn to prepare. Moderated by Andrea Martens, this session will confront an industry facing significant upheaval across channels, business demands, regulation and technology – changing marketing beyond all recognition. Vote now ✅ to include this session in the @SXSW Sydney lineup in October. Find this session from ADMA in the “Advertising & Marketing” category: Who are the marketers of 2030? 👉 https://bit.ly/4dbda7g  #SXSWSydney

📣 Calling all marketers …The deadline to enter The Drum Awards Festival 2024 is tomorrow. Have you signed up? ⏰ Here’s why you should participate: ️ ⭐ Amplify your case study to The Drum's global audience of 12 million, and gain industry-wide recognition. ️⭐ Stand out from the competition and secure your place in the prestigious World Creative Rankings.  ️ ⭐ Showcase your work to a panel of highly skilled judges from top brands and agencies. ️⭐ Winning is just the beginning. Be featured in articles, reports, interviews, and join numerous events. ️⭐ Categories span Advertising, B2B, PR, Media, Content, AI, Digital Experience, Design, and more. Find out how to get involved here: https://lnkd.in/gGm4UfE 🥁 #TheDrumFestival #TheDrumFestivalAwards #Marketers #Marketing #Advertising #MarketingAgencies

Reflections on VICI's impact on digital advertising. It's indisputable: VICI has revolutionized digital advertising. Through its potent blend of personalization and user-behavior analytics, VICI empowers brands to create dynamic and impactful advertising campaigns that truly resonate with audiences. 👥👊 By bridging the gap between brands and consumers, VICI drives engagement, fosters brand loyalty, and pumps new vigor into revenue streams. Is your business missing out on this digital advertising breakthrough? 🚀💡 Book a demo to experience the VICI difference: https://lnkd.in/gvJY-yxa 📅🔍 Join the revolution today. Embrace innovation. Welcome to the future. #digitalmarketing #advertising #VICI #personalization #userbehavior #dynamic #brandloyalty #innovation #future

Meet IAB + IAB Tech Lab at #CannesLions2024! 🌊 Join #IAB’s David Cohen, Sheryl Goldstein, Carryl Pierre-Drews & Jeffrey Bustos and IAB Tech Lab’s Anthony Katsur in Cannes this June! Learn more about the member & partner events they are speaking at and check out the agenda for details on each session: https://bit.ly/3Ks3MPa #CannesLions #Creativity #Brands #Agencies #Publishers #Media #Advertising #DigitalAdvertising #Marketers

At the 46th FIPP World Media Congress, revenue diversification and innovation was a central theme. Key takeaway? As Time Out Market ably demonstrates, the only limit to revenue diversification is a publisher’s imagination and bravery. Full feature: https://lnkd.in/dzRhGp8s A few key quotes: 🚀 Michelle Myers, Global Chief Revenue Officer at licensing specialists Wright’s Media, “Everyone has some kind of content that is licensable.” 🔥 Dotdash Meredith’s CIO, Dr Jon Roberts, “By ensuring that there are no bad ads on our sites, we have demonstrated that fewer, well-placed ads can generate more revenue.” 🍃 Julia Petersen, Vice President of Pricing and Sales Business at Axel Springer’s Hy, “You mustn’t overwhelm your audience with pricing options”, adding, “Your default setting must be ‘opt-in’.” 💰 Juan Señor, President, Innovation Media Consulting, “The perceived value of bundles far exceeds their costs.” 📢 MIT Sloan Management Review’s Deb Gallagher, “You must convey value and explain to your customers clearly and simply the proposition. You might have just one sentence….get it right!” Cobus Heyl Dr. Bastian Schwithal John Schlaefli Andrea Cooper Carlotta Serantoni Joice Pilatti Michelle Spata Myers Alastair Lewis Sylkia J. Cartagena #media #monetisation #revenue #diversification #innovation