Regardless of what you think about Pudgy Penguins as a project, their announcement yesterday is a win for the entire NFT space. The toy collection will launch in 2000 Walmart stores across the nation, and each physical toy will offer a bridge to a digital experience in the form of a unique trait claimable in the online virtual Pudgy world. Their team is in the arena pushing the envelope forward on how brands can be built through web3 IP, and are innovating to a new height. What I'm most curious about is how this drives value to the NFT holders, to which their answer lies around their IP Licensing marketplace called Overpass - time will tell how this plays out. I like the projects approach of a multi-faceted ecosystem however - Online engagement through their announced digital world & online game hub, community building through NFT holders, and mainstream access through physical toys. Kudos to the Pudgy Penguins team on the announcement! #NFT #DigitalCollectibles #DigitalMarketing #TechInnovation https://lnkd.in/deC6GDBT
Better than 99.99% of NFT projects. At least they delivered something.
🤠 Building a Community for Communities at MadSkullz — Products & Services at MadStudio — Web3 & Blockchain at MadLabz
11moNothing but respect! So inspiring to see them thrive ❤️