Jake Cvengros’ Post

Coca-Cola deploys Masterpiece NFT series based on Base The world’s largest soft drink brand is delving into non-fungible tokens and launching its first series on Coinbase’s layer 2 network, Base. On August 13, Coinbase announced the launch of a new Coca-Cola range as part of its “Onchain Summer” campaign. "Coca-Cola is putting their Global Masterpiece campaign on-chain with iconic works from leading artists," it said. The Global Masterpiece collection brings together classics such as Edvard Munch’s “The Scream” as well as new works by emerging artists, “all intertwined with the iconic Coca-Cola bottle.” Coca-Cola’s NFT project is one of the larger consumer brands to announce a partnership with Base to date. Other digital collectibles expected to launch this month include Zora, Pixelmon, Showtime and Indelible. #CocaCola #MasterpieceNFT #Coinbase #OnchainSummer #GlobalMasterpiece #EdvardMunch #Skrik #Zora #Pixelmon #Showtime #Indelible

🚀 Pudgy Penguins Evolves Beyond NFTs: Over $400 Million, Open-World Digital Player Experience, and Toys in 2,000+ Walmart Stores 🐧🎮🔥 ㅤㅤㅤ The Pudgy Penguins phenomenon has taken an exciting leap from simply being an NFT to becoming an “IP and brand development company” under the leadership of its 24-year-old CEO, Luca Netz. 🚀🐧 ㅤㅤㅤ Since their launch, Pudgy Penguins’ digital collectibles have raked in over $400 million in transactions. Luca’s vision of expanding NFTs beyond the digital world has led to the birth of an open-world, digital player experience – Pudgy World, integrating blockchain tech from Ethereum and zkSync Era. 🎮🌐 ㅤㅤㅤ And just when you think they’re done pushing boundaries, boom! They hit you with Pudgy Toys! 🧸 An entire toy line now gracing over 2,000 Walmart stores around the U.S. Not limiting themselves to one region, they’re making strides towards global presence by launching their toys at Smyths, one of UK’s largest toy store chains. 💥💰 ㅤㅤㅤ Remember, folks, it’s not just about minting more NFTs, it’s about creating a sustainable revenue model without short-changing the community. The toy expansion is a testament to that vision. 🙌💪 ㅤㅤㅤ Between May and year-end, Pudgy Penguins eyes a whopping $10 million from toy sales alone, projecting a profit between $1.5 million to $2 million. What a leap from NFT to physical products! Let’s see this space evolve! 💯🔥 ㅤㅤㅤ #PudgyPenguins #NFT #CryptoToys #Blockchain #PudgyWorld #Walmart #Ethereum #zkSyncEra #LucaNetz ㅤㅤㅤ

Pudgy Penguins could be the NFT market’s savior based on this reason Himalay Patel Journalist Posted: September 28, 2023 Share this article Pudgy Penguins NFT collection bucked the bear market trend, after securing a landmark deal with Walmart. Despite market challenges, NFT trading volumes surged, driven by Pudgy Penguins. In the midst of a bear market that had a significant impact on the NFT sector, there emerged […] https://lnkd.in/gvMvZM4p

🚀 Pudgy Penguins Evolves Beyond NFTs: Over $400 Million, Open-World Digital Player Experience, and Toys in 2,000+ Walmart Stores 🐧🎮🔥 ㅤㅤㅤ The Pudgy Penguins phenomenon has taken an exciting leap from simply being an NFT to becoming an “IP and brand development company” under the leadership of its 24-year-old CEO, Luca Netz. 🚀🐧 ㅤㅤㅤ Since their launch, Pudgy Penguins’ digital collectibles have raked in over $400 million in transactions. Luca’s vision of expanding NFTs beyond the digital world has led to the birth of an open-world, digital player experience – Pudgy World, integrating blockchain tech from Ethereum and zkSync Era. 🎮🌐 ㅤㅤㅤ And just when you think they’re done pushing boundaries, boom! They hit you with Pudgy Toys! 🧸 An entire toy line now gracing over 2,000 Walmart stores around the U.S. Not limiting themselves to one region, they’re making strides towards global presence by launching their toys at Smyths, one of UK’s largest toy store chains. 💥💰 ㅤㅤㅤ Remember, folks, it’s not just about minting more NFTs, it’s about creating a sustainable revenue model without short-changing the community. The toy expansion is a testament to that vision. 🙌💪 ㅤㅤㅤ Between May and year-end, Pudgy Penguins eyes a whopping $10 million from toy sales alone, projecting a profit between $1.5 million to $2 million. What a leap from NFT to physical products! Let’s see this space evolve! 💯🔥 ㅤㅤㅤ #PudgyPenguins #NFT #CryptoToys #Blockchain #PudgyWorld #Walmart #Ethereum #zkSyncEra #LucaNetz ㅤㅤㅤ

Why do brands lose their edge as they grow? I.E “They were cool before they went mainstream” Because middlemen dilute brand power. The more people that take a cut, the more a brand needs to dilute itself to grow. We can see this across the creator economy, ecommerce and the entertainment industry. Brands exploding with creative innovation quickly dominate whole sectors only to fizzle and dry out. Brand tokenization offers a solution to this problem With brand tokenization, middlemen are deleted and brand power stays potent and powerful. Communities are engaged. Brands stay independent. Blue ocean liquidity is created. With SHOPX infrastructure, brands can tokenize assets from physical inventory to digital products. The Mag Park tokenized membership passes generated $205K, while Fox Corporation tokenized TV show characters drove 512 ETH in trading volume. With SHOPX infrastructure being the first software to be accessed at market value, once brands own a licence, it's theirs. This means full control over their brand power, community, and revenue, without middlemen or dilution. Our mission is and always will be - To keep brand power potent by bringing assets on-chain, eliminate middlemen and create new value. #NFT #web3 #eccommerce #blockchain

Why do brands lose their edge as they grow? I.E “They were cool before they went mainstream” Because middlemen dilute brand power. The more people that take a cut, the more a brand needs to dilute itself to grow. We can see this across the creator economy, ecommerce and the entertainment industry. Brands exploding with creative innovation quickly dominate whole sectors only to fizzle and dry out. Brand tokenization offers a solution to this problem With brand tokenization, middlemen are deleted and brand power stays potent and powerful. Communities are engaged. Brands stay independent. Blue ocean liquidity is created. With SHOPX infrastructure, brands can tokenize assets from physical inventory to digital products. The Mag Park tokenized membership passes generated $205K, while Fox Corporation tokenized TV show characters drove 512 ETH in trading volume. With SHOPX infrastructure being the first software to be accessed at market value, once brands own a licence, it's theirs. This means full control over their brand power, community, and revenue, without middlemen or dilution. Our mission is and always will be - To keep brand power potent by bringing assets on-chain, eliminate middlemen and create new value. #NFT #web3 #eccommerce #blockchain

Worth paying attention to Pudgy Penguins. They could be the 1st breakout web3 brand. Their CEO, Luca Netz, is a beast. He bought the IP for $2.5m two years ago, built it up with super viral marketing leveraging the power of GIFs and memes, and launched toys this year at Walmart among others. Each toy comes with a code that unlocks virtual items in Pudgy World, a new online world reminiscent of Club Penguin and Webkinz. The Pudgy NFT collection is currently at 11.5 ETH floor price ($25k) and is very close to surpassing Bored Apes as the most valuable collection in NFTs. The reason the NFTs are valuable is that the Pudgy characters themselves are owned by the NFT holders and licensed back by the Pudgy brand for use in the toy line - so every NFT holders receives royalties when their Pudgy is sold as a toy. If Pudgy is successful, I predict we will see lots of toy cos lean into this model in one way or another.

With the SBF/FTX trial going on you may be thinking the final nail is in the #NFT coffin...but you'd be mistaken! The biggest projects are still well capitalized and are moving into toys, gaming and licensing. The article below about Pudgy Penguins highlights two interesting items. First, they are selling plushies at WalMart, each with a QR code that connects the physical toy to the Pudgy Penguin digital world. Second, the are building licensing marketplace (not yet launched) to allow digital asset (ie NFTs) holders to license the IP associated with that asset directly. The goal is to make this a quick and easy process that leverages blockchain technology (ie no middle man required, unalterable contracts, etc) and allows people to monetize their digital assets. If PudgyPenguins can pull this off it will be a great blockchain use case -- and they will no doubt license this to other projects thereby increasing the value of their own company. In the meantime, big NFT collections will need to keep on making games and toys to have any hope of survival in this bear market for crypto. #NFTs #Crypto #PudgyPenguins #NFTCollection #WalMart https://lnkd.in/e_h5ddkQ

🚀 Discover the "Consumer Crypto Revolution" with Pudgy Penguins! 🚀 I’m excited to share our latest Case Study on Pudgy Penguins and their innovative approach to blending digital and physical experiences. Check out the PDF report attached for in-depth insights! 📊 Transforming the Web3 IP Ecosystem 🌐 Igloo, the parent company of Pudgy Penguins, is on a mission to enhance on-chain brand building and consumer engagement. Since its acquisition by CEO Luca S. in April 2022, Igloo has been at the forefront of this transformation. From Digital to Physical 🧸 Pudgy Penguins began as a collection of 8,888 unique NFTs in 2021. Fast forward to today, and they’ve launched physical toys available in Walmart, Target, and elsewhere! These plushies and collectible figures come with QR codes unlocking digital traits, seamlessly merging the digital and physical worlds. A Million Toys Sold! 🎉 Over the past year, Pudgy Penguins has sold over a million plush toys, marking a significant milestone in what CEO Luca Schnetzler calls the "Consumer Crypto Revolution." These toys have not only boosted sales but also increased visibility in major U.S. stores like Walmart and Target. Financial Benefits for NFT Owners 💰 Pudgy Penguins Penguin NFT owners earn a 5% royalty from toy sales, linking digital and physical success. This unique approach has solidified Pudgy Penguins as one of the best-performing blue-chip collections in the market. Innovative Expansions 🐧 Pudgy Rods, free-to-claim NFTs released in August 2021, have gained utility as multipliers for licensing deals and on-chain drops. Meanwhile, the Lil Pudgys collection, introduced in December 2021, has expanded into physical toys, allowing newcomers into the ecosystem at a lower tier of membership. 📥 Download the Case Study PDF to explore more about how Pudgy Penguins is revolutionizing the market! 📥 Be sure to follow OpenCloset.ai. #Web3 #NFT #Crypto #OpenClosetAI #DigitalTransformation #ConsumerEngagement #PudgyPenguins #CaseStudy #Innovation #Blockchain #Retail

🚀 Introducing Pudgy World Alpha: A Groundbreaking On-Chain Adventure, Powered by zkSync! Coming Q1 2024... 🐧 The Pudgy Penguins team recently announced the launch of Pudgy World Alpha at Art Basel Miami. An innovative open-world storytelling experience set to revolutionize blockchain gaming, powered by zkSync. 🌟 A New Era for NFT Holders: Since all of the current toys are connected to existing pieces of NFT IP, the current Pudgy Penguins NFT holders receive licensing royalties for each corresponding toy that is sold, linking their NFTs to tangible, real-world value. 🔗 Decentralizing Intellectual Property: The initiative to license Pudgy Penguins from the community symbolizes a shift towards decentralized IP ownership. This approach paves the way for digital assets to be featured in a broader range of products, including merchandise in major retailers like Walmart, Toys"R"Us, Smyths Toys Superstores, and Hot Topic. 🌐 The Launch of @Overpass IP: Looking ahead to 2024, licensing Penguins from the community and featuring community-owned Penguins in products, animations, games, and stories will continue to ramp up with the introduction of Overpass IP marketplace. Overpass is an IP licensing marketplace that will make NFT licensing simple and easy, further unlocking the unprecedented potential for digital assets. 🗞 https://lnkd.in/gF2mF_re 👀 Sneak Peek Below: #pudgypenguins #blockchain #gaming #community #ip #nfts #zksync