Discovering a purpose where your skills and passions merge is essential. That’s when work doesn't feel like work—it becomes a mission. 🌟 I'm thrilled to unveil my new venture: Wonderfish. 🐟 Embarking on this journey in the beginning of February, my vision for Wonderfish was a bit more broadly focused. I had all kinds of ideas for my first client, but their priority was to create new sales presentation materials for each market segment, which can later be customized by sales reps on a proposal level. At Forbes we called these types of materials "plug and play". 🔌 That first client interaction led me to realize that the needs in the marketplace are aligned with what truly sets me apart as a marketer.💡Wonderfish is dedicated to fueling B2B sales growth through impactful marketing strategies and creative solutions that not only align with sales objectives but also directly address customer pain points. 🎯 This venture represents a culmination of my experiences and learnings over a decade at Forbes, along with my time at The Economist and various other roles. It's about leveraging that wealth of knowledge to empower sales teams to communicate more effectively with their prospects. 🚀 Although Wonderfish is in its early stages, we've already begun making waves with a select group of clients. Currently, it's a solo endeavor, but I'm fortunate to collaborate with some exceptional partners and contractors. Think of Wonderfish as an extension of your sales and marketing teams. It’s like going from fishing with a rod and reel to fishing with dynamite! 🎇 If you're intrigued and wish to learn more, I encourage you to reach out. I’m deeply grateful for the support and feedback from my network throughout this journey—it has been so invaluable. 🙏 Keep an eye on this space for more updates on Wonderfish. 📋 #NewVenture #MarketingStrategies #B2BSales #Wonderfish #CareerJourney #ThankYou https://wonderfish.xyz/
SO excited for you (and your present/future clients) on this next chapter. it’s been an absolute pleasure to have worked with you for all 10+ years at Forbes… your ability to connect with clients, understand their business and come up with creative ideas is incredibly valuable. you came to the table every day with a positive attitude and a can-do/will-do approach. i can’t wait to see all the amazing work you do at Wonderfish as i know it’ll be a wild success… and your clients will be very lucky to have you on board! 🎣 💡 🤩
Well well wonderfish! Wonderful news JC. wishing you all the very best, and excited to see what this new chapter holds for our world champion race jockey.
Congrats James Colistra - I strongly recommend you to any BtoB company looking to accelerate sales ! I keep great memories of the fantastic work you put it place to help launch and accelerate our new digital ad business at The Economist (Ideas People Media)- you really made a difference and I am sure you are now even more impactful with an extra decade of experience
You are a creative soul. So proud of your new journey 👏
congrats mate. fantastic. looking forward to seeing where this goes. looking forward to supporting
Congrats!
Love the final draft of the logo. All the best, James.
Congrats James Colistra! Stoked for you and sure you'll rock it!
You got this! 👏🏼
Head of sales EMEA, Forbes
5moInspiring James Colistra and so true. I have worked with you for the past few years in Europe and your innovative approach of implementing a comprehensive marketing strategy is sure to drive impactful results and elevate any brand visibility. I know you are set for success. With your international marketing knowledge and expertise accross the regions and specifically in Europe, your proposal is truly unique and helps brands to navigate the complexity of diverse markets. All the best of luck.