Jamie Skaar’s Post

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Clean Energy Strategist | Speaker | Accelerating the Energy Transition | Decoding Market Signals |

Beyond the tech: Unlocking climate solutions through human behavior As this piece rightly notes, innovative climate technologies are only part of the equation. To drive adoption at scale, we must make sustainable choices the easier and preferred path. Having helped solar firms optimize their go-to-market strategies, I see parallels to lessons here on mimicking familiar behaviors and using data to reinforce change. The same wisdom applies when marketing new technologies to consumers. Key for our industry is recognizing where friction still exists in clean energy transitions. Can we make solutions like heat pumps or EV charging as simple as flipping a light switch? What data feedback loops encourage lasting adoption? And there are opportunities to learn from other sectors applying behavioral science, like food waste. How might similar principles guide our approach to decarbonization? Moonshot tech grabs headlines, but lasting climate progress depends on people. Our greatest innovations must remove barriers to sustainable living. With the right mix of policy signals, financing and customer-focused design, climate-positive choices become the default. This is the human-centered approach that can accelerate the clean energy transition. #electrification #cleanteach #ira #sustainability #cleanenergy https://lnkd.in/gEYkv3yC

This is the moonshot climate entrepreneurs should pursue

This is the moonshot climate entrepreneurs should pursue

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