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Merchandising & Ecommerce Leader | Brand Builder | Retail Buyer | Merchant | Category Manager | Plus Size Fashion Advocate | Sports Enthusiast

Kohl's – what do you stand for? First Amazon, then SEPHORA, and now Babies"R"Us? Kohl’s has been diluted. The modge podge of brands, including private labels, and shops within shops need to be cleaned up. The message is no longer clear. The middle class once went to you for fashion at a value for the whole family. Compelling curated collections telling her what she had to buy for every member. The assortment is no longer there. The service is no longer there. I’ve been greeted by employees giving me the up and down as I walk in to make my Amazon returns (and leave buying nothing) my last several trips. You have given families reasons to go to Amazon, Target, and The TJX Companies, Inc. Target has the fashion and quality at a value, and well, Amazon and TJX have the price. Large square footage stores with an abundance of stuff are no longer the answer. What are the top 20 brands within apparel doing most of the work? Focus and double down. Baby is an interesting category to focus on since Buy Buy Baby is no longer the 137 stores it used to be, but the hard work won’t help if everything else isn’t cleaned up. Stats: 💵Q4 net sales fell 1.1% 💵Net income grew to $186M from a loss of $273 the year prior 💵Compared to pre-COVID 2019, sales were down 12.7% #retail #baby #fashion #stores #service #experience

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Award-winning journalist. Film Critic. Photographer.

Another brand tie-up at Kohl's meant to entice new customers to its stores, this time with Babies R Us. But despite its new "sensible and experienced" management, the department store is probably going to continue to struggle for a while, GlobalData's Neil Saunders tells us. #retail #departmentstores #apparel #shopinshop https://lnkd.in/epwquDt8

Kohl’s brings in Babies R Us after rough holiday quarter

Kohl’s brings in Babies R Us after rough holiday quarter

retaildive.com

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