Jane McKay’s Post

I’m looking forward to navigating through a delicious labyrinth of flavours and exploring what is new in the world of Food & Drink. #eventlife #foodandbeverageindustry #innovation #marketresearch

Loved working on this fantastic No-and-Lo activation in Sainsburys with CleanCo & Lucky Saints. IWSR data indicates that 82% of non-alc drinkers also consume alcohol, highlighting that this trend is driven by consumers looking to moderate their alcohol consumption, rather than going teetotal. With availability being one of the biggest barriers for further category growth, it’s great to see the UK off trade expanding their offering - giving consumers more choice and No-Lo brands further visibility in-store. We are proud to share that in just under a year since launch, Kylie 0% Sparkling rosé has become the UK’s largest premium £5+ non-alcoholic sparkling wine. (Nielsen Total Coverage EPOS 12 weeks ending 1st July 2023. Premium classed as an average price of £5 and above) Look forward to seeing more to follow and further innovation in the category.

Who are the Sober Curious? According to a leading data and industry insights provider, IWSR, “Younger legal drinking age (LDA) consumers are not approaching alcohol in the same way as prior generations,” says Richard Halstead, COO Consumer Research, IWSR. “The health and wellness trend that emerged during the pandemic has accelerated the trend for moderation, mindful drinking and the rise of non-alcoholic products – which are growing at much faster rates than their full-strength counterparts. When asked in April 2023, 54% of Gen Z LDA+ adults in the US say they have not consumed an alcoholic beverage in the past six months, compared to 37% of the total LDA population. The overall market for beer in the US is shrinking, but non-alcoholic beer growth is accelerating. Athletic Brewing Company craft beers are riding that trend by offering the widest array of really good-tasting alternatives. Since my appointment to the board, I’ve been delighted to hear from many friends and peers how much they love the brand. #beer #athleticbrewingcompany #nonalcoholicbeer #sobercurious #trends

We’ve been digesting the major insights shared over the course of Justdrinks’ Non-Alcoholic Beverages Conference 2023. It got us reflecting on how lucky we are to be growing CROSSIP in an embryonic category that’s taking shape as we speak - and, more importantly, listen. Head of marketing, John Logue sat in on a great talk from Holly Browne, Distill Ventures' Global Search & Insights Manager, about how moderation is a key theme for consumers. Big thanks to Holly for freely sharing these powerful stats (IWSC - Club Oenologique): 👉 97% of non-alc consumers have drunk alcohol in the past 90 days. 👉 82% of no/low consumers also drink alcoholic beverages. 👉 83% of consumers choose between no/low and full strength based on the occasion. Paired with our own CGA by NIQ Leading The Way report that revealed trade insights such as "80% of bartenders agree that the primary target for No&Lo is those who are not solely teetotal", means we’re feeling confident 💪 in the gut instinct that Carl Anthony Brown has nurtured since day one. ✴ Moderation is the future. ✴ Exciting, sophisticated no- and low- drinks are the way forward. ✴ Integrating well-designed no- and low- serves into cocktail menus needs to be explored more (we’re on it). ⛔ The highly-sweetened mocktails can be left behind - way, way behind. #CROSSIP #nonalcoholicdrinks #noandlow #lowalcohol #beverageindustry #drinksindustry #nonalc #alcoholfree

Knowing about an opportunity for growth is interesting, but understanding how to deliver that growth drives impact. Check out the latest from #pepviz on Hispanic shoppers and how to deliver on their food & beverage shopping needs!

Well what do you know? 🍹 Non-alcoholic spirits growth isn't slowing down with 6 consecutive months as the fastest-growing liquor category on Drizly 💥 This data sits side by side my experience in the on-trade at Bar Convent Berlin this week as we became a destination stand Caleño Drinks for bartenders from all over Germany and Europe looking for new options to add to their drinks menus. So as we head into the busiest season of the year for traditional alcoholic products, I anticipate consumers who party only adding more to their baskets. Data in the U.S suggests that the non-alcoholic category is only adding to the basket size in retail and consumers who purchase non-alc adjacent to alcohol will spend more. And while we are still learning in a nascent category, this reads really well for the brands, it's great for the retailers, and perfect for consumers abstaining from alcohol, moderating, or blending. ** Drizly tech platform serves 36 states, 1500+ cities to deliver beverages from over 4000 retail partners #cpg #nonalcoholic #beverageindustry #barconvent #bcb #drizlydata

One of the four sessions over the next two weeks to share the latest market insight from leading agencies and leading Welsh businesses. Covering the Economy & Skills, Future Thinking & Planning, the outlook for In Home (Retail) and Out of Home (Foodservice). If you are a Welsh Food and Drink producer see the links below to register and get access to all the insight being shared. Worldpanel by Kantar Consulting by Kantar Institute of Grocery Distribution (IGD) CGA by NIQ Four Agency Worldwide thefoodpeople WorkL #welshfoodanddrink #insight

 🧾📝 Expo East Recap 📝🧾 On behalf of our team at the show, thank you for visiting our booth and trying an assortment of snacks. 😊🍪🍫 The reception was overwhelmingly positive. A number of major customers across natural, grocery, food service, and e-commerce expressed interest in our Wafers, Wafels & LEOS. --- A few things we noticed at the show: ✅ Assortment Despite having launched Wafers last year and Leos early this year, many attendees still associated our brand and company with Rip Van Wafels. They were unaware of Wafers & Leos. Seeing and tasting the assortment helped internalize that we have 3 distinct product lines that are incremental and present a “low sugar assortment” to satisfy consumer preferences. ✅ Internalizing Delicious & Low Sugar Many attendees were familiar with our brand but weren’t aware of how low our product is in sugar. Trying the Wafers, Wafels & LEOS was eye-opening and helped internalize that we had reduced the sugar content by 80% in our assortment compared to the leading brands (without using sugar alcohols). ✅ Portion Packed: Another major selling point at the show was our portion pack format. Namely that our products are portion-packed, perfect as an on-the-go and/or school lunch box snack. --- We are sad that we’ve now concluded the last Expo East of its kind, but are looking forward to keeping in touch and working together to build our partnerships. Thanks again, we're looking forward to Expo West! #expoeast #expowest #snacks #food #cookies #lowsugar #thankyou #teamwork

Exciting times in the world of BWS! Massive changes have reshaped this dynamic industry, bringing new challenges and opportunities for brands and retailers alike. From the rise of Non-Alcoholic to the emergence of challenger brands and premiumisation, the category has been on an incredible journey. 📈 In 2022, the rapid growth of no-alcohol beverages in the UK even surpassed low-alcohol by sales volume, with this trend set to continue. 📈 Data suggests that non-alcoholic drinks will drive over 90% of the broader categories' growth by volume in the next 3 years. 📈 It's predicted that 70% of the volume growth for non-alcoholic products will come specifically from non-alcoholic beers and ciders. With the rise of non-alcoholic brands, there's a world of opportunity waiting! With so many retail moments to plan for - Easter, Bank Holidays, Summer, the Euros, and the Olympics - how can brands and retailers ensure products stand out in this saturated market? Our friends over at SMP Group recently compiled more data just like this into a fascinating report on all things BWS. Get in touch to request your copy now at [email protected]. If that still isn't enough for you, hit the link in the comments to sign up for our free BWS webinar in March, where we'll take you through the psychology behind premiumisation in the category. #BWS #nonalcoholic #beers #wine #spirits #consumerinsights

Are you having an alcohol-free Christmas this year? 🎄 Supermarkets are preparing for the highest ever demand in low or no alcohol alternatives this December and have ordered in extra stock. Tesco said ⤵️ 🍻 Its alcohol-free beer sales had soared by more than 20%. 🍷 No and low wine grew by nearly 15%. 🍸 And demand for alternatives to spirits rose nearly 10%. Whether you want to cut down or take a break this festive period, switching to lower-strength and alcohol-free drinks can be a helpful way to moderate your drinking and stay within the low-risk guidelines of 14 units a week. What #AlcoholFree drinks are on your festive shopping list? Tell us below. 💬 https://bit.ly/3RhksgI.