Day 1 Done Natural Products Expo with Caleño Drinks and I couldn’t be happier about how it’s been received. “Wow! That is So good.” “delicious, tropical notes” “it has all the right flavours” - sips on lips 300+ of Tropical 🏝️ Non Alcoholic Mojito 🍹 (freshly made I might add) - the majority of the non alcs at this show are female founded 💃 - WE are educating the retailer, distributor, broker 📚 - thanks to new data emerging from the partnership between NielsenIQ and Adult Non-Alcoholic Beverage Association (ANBA) we can speak clearly about what’s happening in the on premise, off premise and ecom for non alcs. Basket size increases when consumers include non alcoholic purchases with alcoholic ones. More data will come in time. 📈 - conversations with consumers at this show indicate they’re actually seeking out new and adult beverages and expecting more choice when they go out into the on premise 💬 - anecdotally the independents are the driving force in creating the dedicated non alc spaces in their booze sections ✅ and are asking us brands for help on how best to do this Thanks Michelle G. And Marcos Salazar for working so hard to pull this aisle together. #cpg #nonalcoholic #beverageindustry
Great work: keep going! Proud of you.
Go Jane McKay - sounds awesome!! 🌴🌴🌴
Thanks for sharing those insights as well as participating! It’s been a great first day, and so with the more to come!
Trade Show and Event Expert - Sales, Planning and Partnerships for both small and large organizations
11moThank you for bringing your wonderful products to the industry! Can’t wait to keep growing the category together!