Jane Schofield’s Post

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Strategy & Insights Director, Rare Creative

Content is having more than a moment. The panellists from Qantas and Chartered Accountants both spoke about content enhancing and deepening the customer experience with brands. Every day at Medium Rare, we bring customers closer to brands. And we do this for iconic, challenger and emerging brands across a range of channels. #customerexperience #cxstrategy

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"Content is having a moment. Because it works," says Qantas CMO Petra Perry. And we couldn't agree more. Yesterday at Advertising Week, Medium Rare convened an esteemed panel to discuss: Why Content Has Never Been More Important. Huge thanks go to Petra Perry as well as Chartered Accountants ANZ CMO Chelsea Wymer, who both provided laser sharp insights into how content is powering success for their businesses. And of course to Medium Rare's own Head of Content, Travel and Business, Kirsten Galliott, who served expertly as session moderator. #advertisingweek #content #marketing

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