Janine Somers’ Post

I know the feeling. You're trying to get your new store built before the end-of-year deadline, or you'll be opening that new store soon to start the new year strong and make a big splash in a new market or territory. Take advantage of a few tips to make sure the new store you have put so much blood, sweat, and tears (and $) into, is a wild success! #storeopening

We know it's only the start of September, but now is the perfect time to start planning for your Halloween retail displays to ensure they are ready in time to take advantage of the seasonal sales opportunities. Halloween is an exciting time for customers and retailers alike. It presents a golden opportunity for businesses to drive sales and create a memorable shopping experience. In our recent article, we explore the benefits of customized Halloween retail displays, the optimal time to start planning them, how successful displays contribute to profitability, and five essential factors to consider when creating a Halloween retail display.

5 Ways To Use Space Planning To Convince Shoppers To Buy More Make the most of your decompression zone. ... Direct shoppers around your store. ... Slow down shoppers. ... Ensure your store is visually appealing and pleasant to shop. ... Use your available shelf space strategically.

There are many details to consider when cleaning your own retail store. When will it happen? Who will do it? And how? Stop stressing, we'll handle the dirty work! Focus on customers while we make your store sparkle: https://ow.ly/PjKG50REeF3 #retailcleaning #ukstores

What's your best advice for posing models? ✏️ be confident & comfortable

MAKE A GREAT FIRST IMPRESSION – AND THE CUSTOMERS WILL REMEMBER YOU   I have opened 100+ stores in my retail years. Store openings are always exciting, full of pressure, a little bit despair and finally fulfilment, when store is opened. Not all openings have succeeded although there has been lots of skill and motivation on the work. One thing though I have learned: the successful store opening is really important. If you have a great grand opening, it will have a long-lasting affect. When the customers have a good grand opening experience, they have a positive image of the store. Good grand opening also has a huge impact on store staff. The team spirit will be strong, and it carries the staff for a long period.   In creating the first impression in new store the details really matter. When the store is clean, well-stocked, nicely displayed, well-lit and have a pleasant atmosphere, it will be great for the store. Important part of the nice atmosphere is the staff behavior and attitude. Smiling, happy staff builds trust. When you have a great grand opening, it will start a circle of good. Customers are happy and thus also staff is happy.   I visited a new supermarket in a new mall in the city of Vantaa. This new supermarket is part of the S-group, the format is S-market. I was impressed in many ways: the entrance was impressive and first display superb and timely – note the Halloween pumpkins. The lighting in the store was interesting, quite modest on the aisles, but really effective on displays. The whole ambience gave a high-quality image, which should be so since the store was brand new. Staff was smiling and welcoming customers in the new store. It will be interesting to visit this place after few months and see, if they have maintained the high standards.   Building a new store is a big investment. Making the investment successful secures the planned payback. You can only open new store once. If the grand opening fails, it will take a long time to turn the store to right direction. The higher standards you have, the better you motivate and inspire your staff the better frame you have for the successful opening. Only way to learn how to make a great grand opening is to make a lot of grand openings. #grandopening #impresscustomers #retailisdetail #openingnewstore #retailmarketing #retailstandards

Do you dream of opening your own store, but don't know where to start? Our new blog article guides you in this new adventure! Discover 12 important factors to consider when opening a new store right here 👇 https://hubs.la/Q02dbRdD0

I’m sitting outside of a retail store that’s closed for the day. Every 5 minutes, someone walks up and does one of the following: 1) Doesn’t read the signs posted saying the store is closed. Bangs on the door and looks in the window. Gets frustrated and finally leaves. 2) Notices signage from a distance. Immediately accepts the change of plans and leaves. 3) Sees the signs. Talks about the new information or looks around at other options in the area. Change their plans to adjust. How many times does something out of our control interrupt our plans? Do you get frustrated and give up or pivot and adapt?

We want to know your opinion! Which shop do you think is the most fun store in the UK? Let us know which you prefer from the list below, or tell us in the comments if there is another one you can think of. 🌟 Lego 🌟 TK Maxx 🌟 Lush 🌟 IKEA We're asking this question because we have some fascinating research coming soon that we can't wait to share with you! Keep your eyes peeled! 👀 #RetailTrends #RetailPoll #FunShops

What does Oct 1 mean to you? Decorate for Halloween? Decide on a costume like one of my granddaughters pictured lol? Or prepare for a great holiday season of sales? Did you know: “This holiday season, retailers will be vying for consumer dollars,” said Steve Sadove, senior advisor for Mastercard and former CEO and chairman of Saks Inc. “With numerous choices and tightening budgets, you can anticipate shoppers to be increasingly selective and value-focused. “We expect the most effective holiday strategy will be to meet consumers where they are – personalized promotions to in-store experiences will be key in doing so.” At Vericast I can help you plan, prepare, and crush it! Using print and digital solutions, being highly targeted, respecting your budget. Let’s strategize and determine the best route for you! So let’s do this together! Message me now! #fernieknows #holidayseason #printanddigital #strategy