This could not be more true. Being in Sales and having multiple mentors and guides, one of the most important if not THE most important thing I’ve learned is to be human. Sure we have quotas and goals and bills to pay but no sales strategy or skill is going to work if you can’t be human and relatable and personable when speaking with clients and prospects. We all have things going on and being able to take the pressure off of someone interested in you and what you have to offer by just listening and being understanding of their needs and wants is the ultimate blueprint in my opinion to not only closing more deals, but having a solid and trustworthy relationship with your clients after the sale. While every person you speak to is a potential opportunity, it’s easy to forget that they are also human and there’s a relationship and conversation to be made and nurture and it starts with you.
Business is human. It's about humanity and people. It's about building a community and getting people to know you.