Daniel Jason O.’s Post

EVENT | Marize Sami in Creative Industry Summit ⚡ “Advertising now is in the hands of the consumer, they are in control of what they want to see, and when and where they want to see it.” Dentsu Creative MENA's Deputy Managing Director, Marize Sami, engaged in an exciting panel discussing how creative content dominates the advertising landscape in this year's Creative Industry Summit 🤍 #CreativeEconomy #CreativeIndustrySummit #dentsuMENA #dentsuCreative

CreatorTV is launching today! Are you interested in cost-effective, stronger-performing content optimized for full-screen display that is developed in a fraction of the time? Linqia is proud to introduce CreatorTV, a new offering that transforms creator-generated content into full-screen 15 and 30-second CTV ads. Here’s what you can expect from CreatorTV: 🎬 Creator content optimized for full-screen display, transformed into premium ads, and strategically distributed across CTV networks to reach your target audience. 🌟 Ads that cost a fraction of the average television spot produced by a traditional creative agency can be developed in half, a quarter, or even less time.  🎥 Stronger performance metrics in comparison to traditional television advertisements. Read the press release here: https://lnkd.in/g9hYyVaT #creatoreconomy #influencermarketing #socialmedia

We understand the challenges publishers face with rising costs and resource constraints. Membrana Media stands firm in our commitment to streamline the video content creation process for our valued partners.💼 Get on a voyage through Membrana's remarkable evolution, charting its modest origins to a fully-fledged video ecosystem. Backed by a dedicated team of 70 professionals, we boast an impressive annual output of 100K videos, empowering more than 300 publishers worldwide. We equip them with innovative tools to capitalize on video trends, ensuring sustained audience engagement and retention. Our entry into the US market is driven by a collective vision: to shape the dynamics of digital advertising. With the industry anticipated to achieve a spending milestone of $298.4 B in 2024 (Statista), Membrana aims to initiate transformative change. Join us on this captivating journey of growth as we redefine the video production ecosystem and empower publishers in the US facilitating the transition of text-to-video journalism in the video era. 🇺🇸 #MembranaMedia #Expansion #USA #Advertising

Cannes on Camera… Mark Johnson, Editor of Mediashotz was at Cannes Lions International Festival of Creativity talking to agency leaders about ads, brands, campaigns and content. He met with Amplify’s Head of Strategy Culture and Comms Sophy Vanner Critoph, to discuss how the agency continues to focus on connecting people, brands and culture against a rapidly changing media and marketing landscape. Commenting on getting it right while marketing is moving so fast, Sophy said: “For us, it’s always been wonderful that our DNA is about connecting people, brands and culture. We are not specifically stuck in a channel or a specific vertical. Everything we do is about getting to know real people, knowing what they love, what they hate, and how they spend their time. As long as we truly understand the audience and are not just reading off reports, we are getting into those communities and talking to people, or on social media platforms understanding what people are saying, then we are not going to go too far wrong.” Watch the full interview here: https://lnkd.in/eX8DkPt8 #creativity | #Cannes | #CannesLions | #content | #brandexperience | #experiencedesign | #experientialmarketing

OMD Digest is back, and in this series, OMD Worldwide takes a deep-dive into content and media as a modern strategy for growth. George Manas, OMD Worldwide's CEO, talks with Michael Bernardoni, Global Head of Creative Media, OMD Worldwide, to explore the agency's vision for creating impact with creative media. "We are in an age where it's content for brands. How can we look back at these unique partnerships and sponsorships we have with many of our partners, and then finding a place for a brand to create content that speaks to what it is, what it represents, and the role it plays in our lives" explains Michael B. Harnessing innovative content solutions across Omnicom is critical for our clients. Branded entertainment is having a renaissance and is being reimagined to meet evolving consumer expectations and a new media landscape.  Check out their expertise in content and creative media below and watch the full episode here: https://lnkd.in/ebPVmCeb #OMDDigest #Content #CreativeMedia 

As #socialmedia platforms become increasingly associated with scattered attention and controversial content, we know that advertisers want #brandsafe, focused, and inclusive environments to reach their audiences. Check out our #advertisers report, created in partnership with Comscore, Inc., to learn how Quizlet is changing the game in #GenZ advertising. https://lnkd.in/eNwUKSRW

“TrueID can smoothly insert personalized ads into digital content. Instead of bombarding viewers with ads they'd rather skip, we offer enjoyable entertainment or informative content that fits right into their viewing experience. It's all about using data to gain insights, going beyond just reaching people to truly understanding them, This is how we shaping the future of brand storytelling.” This excerpt originates from Khun Winradit (Win) Kolasastraseni, Head of Digital Media, True Digital Group during the panel discussion “Future of advanced media - unlocking the hidden potential” at the “Focal 2024” event organized by GroupM. Now the Advertisers can precisely pinpoint their desired audience, leveraging technologies like Dynamic Ad Insertion (DAI). When paired with a connected TV such as TrueID TV Box, tailored ads are seamlessly delivered to viewers' screens. This integration with DAI ensures that advertisements resonate harmoniously with the audience's unique interests and preferences. #TrueID #TrueIDTVBox #TrueDigitalMedia #Focal2024 #GroupM #TDM  #UnleashPossibilitiesTogether #TrueDigital

Per an Effectv survey, 1 in 3 viewers feel trustworthiness is a key aspect of premium content and leads to brand affinity growth. Get more #advertising insights in this guide from Effectv and Adweek. #ComcastEmp

Per an Effectv survey, 1 in 3 viewers feel trustworthiness is a key aspect of premium content and leads to brand affinity growth. Get more #advertising insights in this guide from Effectv and Adweek. #ComcastEmp

It's fascinating to see the contrast between television and digital video ads when it comes to length. The adaptability of digital video ads, ranging from a few seconds to several minutes, allows for more flexibility in delivering content tailored to different platforms and audience preferences. #TriviaTime #VizualizeUpdates #vizualize #vizualizeclub