i have freelanced with six different agencies in the past two years, and each one has taken a different approach to social—especially as it relates to strategy and/or creative. so when i say there is no 'right' way to do social, i mean that. you can put ten strategists and creatives in a room, and all of their approaches will be different. not right. not wrong. just ✨different✨. the one commonality is that the brands just need to be more flexible—more open and willing to try. otherwise, why spend money on an agency??? 🤷🏾♀️
That's one of the main reasons new-to-a-company social media team members shouldn't dive right into creating and posting. The first step must be diving into the research, having the conversations, and doing a LOT of listening. Great share!
Yes! A great marketer knows that despite years of experience and data it’s all about testing and being able to pivot
You literally have to listen, learn, work, create, fail (the most valuable part) and have the tenacity to do it all over again. And this is what makes it exciting as it is completely unpredictable and total creative process. .
Jayde I. Powell I find its so brand depended. You can't copy and paste an approach even if it was successful for one brand. That's why conversations are so important and that's when we ask brands to be more openminded and flexible as they need to test different things in order to get more data.
That last part tho 😩💯
Louder for the people in the back!! I feel like lately, the best creative (esp in social) is determined less by the competency of the agency team, and more by the flexibilty and willingness to trust of the brand/client.
And that's the true beauty of marketing!! One strategy works for one brand and the same doesn't work for another brand. It's all about finding what resonates with your unique audience and being willing to experiment and adapt. Plus, working for agencies means you get a front-row seat to the wild ride of 'let's try this and see what happens!' 😂
Thanks for sharing. I struggled with clients until I took LEVEL C brand strategy certification. I was choosing the wrong clients. Do you think yours was different? In my last assignment, we were sitting at a staff meeting. Everyone started announcing their mental health problem. They had OCD, ADHD, PTSD, menopause, and grieving issues. One of them said "You have to go along with me today I forgot to take my meds" 😀 #truestory
My rule is as long as we’re not hurting or offending anyone and it’s not against our brand values, it’s worth a try.
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1moBut which agency was your favorite? 👀🤣