👀 Check out our exciting new JCDecaux Marketing Hub - packed with the latest research, OOH trends, research techniques, the Digital Changemakers podcast, brand case studies and downloadable content. Find out how brands are using Out-of-Home to supercharge their results including Online - and how brands are using OOH's new digital capabilities to drive marketing results through the brand funnel. ➡️ Visit the JCDecaux Marketing Hub: https://okt.to/tZSy4l #changemakers #OOH #DOOH #outdooradvertising
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In the buzzing world of marketing—filled with social media, podcasts, and AI-generated ads—there's one traditional method that stands the test of time: Out-of-Home Advertising. 🔍 Why OOH? According to a recent survey by the Out of Home Advertising Association of America (OAAA) and Morning Consult: 88% of adults notice OOH ads and nearly 80% are inspired to take action after seeing an OOH ad. Unlike other ad formats that might interrupt, OOH advertising blends seamlessly into the consumer's journey, enhancing their experience and driving engagement. 🚀 Want to make a lasting impression? Incorporate OOH into your marketing strategy and watch your engagement soar with UB Media! #UBMedia #DOOH #OOH
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Out-of-home advertising isn’t just another media channel– it’s the most human channel, naturally existing within people’s everyday lives. It is tested, trusted, and transforming the game. 💡 Recent studies confirm #OOH as the top channel for trustworthiness in delivering clear, informative messaging that results in positive perceptions. Discover how brands leveraging OOH set the standard for impactful, innovative communication that elevates brands to new heights. 🚀👉 https://hubs.la/Q02Ffl140
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Benefits of DOOH (Digital-Out-Of-Home) Drive contextual relevance DOOH enables hyper-targeting, where advertisers don’t just target based on location but can also vary their messaging depending on the time of day. This type of dynamic advertising is used to drive contextual relevance, which is proven to have an uplift on campaign effectiveness. Flexibility for advertisers Programmatic DOOH provides more flexibility for advertisers. Campaigns can be adapted in real-time, without having to send an expert out to tear down the poster and start again. Engage the audience with interactive features Both OOH and DOOH can be interactive to some degree but DOOH definitely comes out on top. Digital panels make features such as touchscreens and inbuilt cameras possible, opening up a new world of interactivity. #epack #ev #electricvehicles #dooh #ooh #digitaladvertising #programmatic #leddisplay #mobilebillboard #branding #mobileadvertising
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🌟 Exploring the Dynamic World of Out-of-Home Advertising 🌟 As the advertising landscape evolves, Out-of-Home (OOH) is emerging as a powerhouse channel for brands to connect with consumers in impactful ways. From bustling urban centers to scenic highways, OOH advertising commands attention, making a lasting impression on audiences everywhere. Why is OOH such a game-changer? 🚀 Unmatched Reach: OOH transcends traditional media boundaries, reaching consumers where they live, work, and play. Whether it's towering billboards, eye-catching digital displays, or interactive installations, OOH grabs attention in high-traffic areas, ensuring brands stay top-of-mind. Engagement in the Real World: In an age of digital saturation, OOH stands out by offering real-world engagement. It's an immersive experience that captivates audiences, driving brand recall and fostering meaningful connections. Flexibility and Creativity: With advancements in technology, OOH advertising has evolved beyond static displays. Dynamic digital screens, augmented reality experiences, and targeted messaging allow brands to unleash their creativity and tailor campaigns for specific audiences and moments. Measurable Impact: Contrary to popular belief, OOH is highly measurable. From foot traffic data to digital interactions, advertisers can track the effectiveness of their campaigns and optimize strategies in real-time, ensuring maximum ROI. At Fluyk, we're passionate about harnessing the power of OOH advertising to help brands stand out in today's competitive landscape. Join us as we explore the endless possibilities of this dynamic industry and unlock new avenues for brand growth. #OOHAdvertising #MarketingInnovation #BrandEngagement"
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Programmatic DOOH, dynamic content, and digital convergence - the DOOH landscape is evolving fast. Discover the must-know trends in our new guide >> https://bit.ly/3XCDMsn #OOH #DOOH #OOHAdvertising #DOOH2024 #Programmatic #pDOOH #DynamicContent
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Independent Research Consultant | CX Research l Syndicate Research l Quantitative-Qualitative Research l Industries: Consumer Products, Automotive, Financial Products, Tourism, Stationery, and Eyewear
Potential of Out-Of-Home Advertising (OOH) The creative power of OOH sits in crafting compelling narratives, leveraging the environment, and seamlessly integrating with the surroundings to create an immersive and unforgettable brand experience. OOH's effectiveness lies in its ability to increase brand visibility and brand association. It helps to increase brand visibility and exposure by reaching a large audience outside of their homes. It provides an opportunity for brands to highlight their products and services to a broader audience who may not be exposed to the brand's traditional advertising methods such as television, radio, or print media. #oohadvertising https://lnkd.in/gJjEzz83
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Business Development Manager - Digital & Social Media Marketing - Marketing & Communication - Business Strategy - Multimedia Communication - Brand Mangment - Business Development - Advertisement & Promotion - MC
FOOH, or Fake Out of Home, is a cutting-edge marketing strategy that blends digital technology with traditional out-of-home advertising. By using digital screens and interactive elements, FOOH creates immersive brand experiences in unexpected locations like subway stations or shopping malls. With its flexibility, scalability, and ability to personalize messages, FOOH offers brands a unique way to engage consumers and leave a lasting impression in today's crowded advertising landscape . 👩🏻💻🤳🏻 By embracing digital innovation and thinking outside the box, brands can leverage FOOH to captivate audiences, drive brand awareness, and ultimately, drive business results in today's competitive marketplace. #FOOH #OOH #DOOH #CGI
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🌟 Ever heard of SOOH? It's a communication strategy bridging social media and OOH advertising to integrate brands into real life. Here's why it's a game changer 🔑: 🌆 Brand Recall: Boosts brand recall in hotspots like downtown areas. 💡 Bond Building: Deepens brand-consumer bonds with new touchpoints. 🏙️ Urban Appeal: Connects with urban audiences through tailored content. 🔥 Memorable Impact: Sparks interest and boosts brand memorability. #BrandEngagement #Innovation
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Yes, we CAN! 😉 🌊 In the Sea of ads, make yours unforgettable. loom* helps brands visualize their products in a creative and innovative way to make sure it is remembered and IMPOSSIBLE to ignore. 🪄 Behind this magic, is our dedicated team who believes in pushing the boundaries of what digital advertising can be. By merging real-world elements with digital fantasies, we create immersive experiences that engage audiences. 🚀 Ready to catapult your brand into a new realm of recognition? Dive into an advertising universe where the extraordinary is the norm. With loom, the possibilities in advertising are limitless. ♾️ #mixedreality #digitaladvertising #FOOH #DOOH
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Picture this: your campaign, not just seen but experienced, across digital billboards, transit stations, and more, engaging audiences in their daily journeys. This is where creativity meets the road, turning every moment of pause into a potential connection. 𝗧𝗵𝗲 𝗺𝗮𝗴𝗶𝗰 𝗼𝗳 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝗱 𝗰𝗶𝘁𝘆 𝗹𝗶𝗲𝘀 𝗶𝗻 𝗶𝘁𝘀 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗢𝘂𝘁 𝗼𝗳 𝗛𝗼𝗺𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗧𝗩 𝗮𝗻𝗱 𝗥𝗮𝗱𝗶𝗼. ➡️ Discover how your brand can become a landmark in the urban landscape. Click here to read my article on leveraging Dominated City advertising for transformative brand storytelling. https://lnkd.in/eA8bQF7Z ❓Are you ready to elevate your brand's voice with the immersive power of Dominated city advertising? #DCMN #Brandformance #Marketing #OnlineMarketing #OOH #DominatedCity #BrandMarketing
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Director of Marketing at JCDecaux | Ex American Express, Paddy Power, Pentland Brands
1moGreat team effort, amazing work from everyone involved Janet Guest Russell Gower Veera V. Emma Rowson Rishi Padda Niamh O'Mahony Alexander Larson Wayne Strydom