Jeel Suthar’s Post

We recently discussed Budweiser/Bud Light Marketing and politico-socio issues with University of Virginia Darden School of Business Professor Kimberly A. Whitler, an author of the first B-school case study on the topic. Kim's post and her thoughts on Budweiser's participation in this week's Super Bowl follow. Mike Linton "Think about what this year has meant for Bud Light. They started 2023 by trying to grow their business by appealing to consumers not only outside of their core, but very different from their core. That blew up in such a way that they not only failed to grow the business, but they turned off their core consumers, resulting in a 30% EBITDA loss versus year ago by the end of the year. Where are they now? Going back to the core positioning meant to appeal to their core target to try and restore the business. There is a lesson here for marketers trying to figure out how to grow their businesses. It's hard to grow if you are ticking off your core, loyal consumers." Here is our full discussion with Kim's about the case study on our show from last month: https://lnkd.in/eCf6M2-U

Breakfast w/ Clarene Episode 7 of 53 My all-time favorite Super Bowl commercials are Budweiser Brewing Company APAC ones with the Clydesdales. The horses are absolutely beautiful! I never watch the game because I'm a sports person, so I just looked on YouTube for the 2024 Clydesdales commercial. As always, it made me smile. Check out this for my Super Bowl related LinkedIn insight. Can you loop back and answer my question at the end of the video? #MondayMotivation #LinkedInTips #SuperBowl #PersonalBranding #LinkedInCoach

The story of Dr. Pepper has some important lessons for companies when trying to scale in a competitive environment and when you are not one of the top players. Being the third horse in a two-horse race can be advantageous. I didn't realize that Dr. Pepper's drinks are found on more US soda fountains than any other soft drink including Coke and Pepsi? Why? They get distribution through both Coke and Pepsi fountains. Read the Hustle article here 👉 https://lnkd.in/gwfieUKt Their playbook, according to this article on WSJ article (link below): 1) It Embraced Youth through platforms like TikTok 2) It's not acting like a 139-year brand 3) It played up its sweetness WSJ Article 👉 https://lnkd.in/ghEfQKUA #competition #scalingup

It's fascinating to witness the shift in consumer preferences and the power of effective storytelling in shaping brand success.

🍕 🍕 🍕 Happy Pie Day to those who celebrate. As you celebrate Pie Day by taking advantage of some of those great pizza deals, here are some sponsorship insights to think about. Over that last 12 months Papa Johns, Domino's, Pizza Hut, Little Caesars Pizza, and Hunt Brothers Pizza have taken the lead in sponsorships across unique TV programs in the Pizza category. Papa Johns - 20.3K unique programs for equivalent media value of $10.4million Domino's - 8.2K unique programs for equivalent media value of $10.8million Pizza Hut 6.1K unique programs for equivalent media value of $9.7million Little Caesars Pizza - 14.0K unique programs for equivalent media value of $36.1million Hunt Brothers Pizza - 4.9K unique programs for equivalent media value of $5.4million While Little Caesars Pizza is second with the amount of unique programs with visual or verbal mentions, it take the #1 spot with equivalent media value because of its sponsorships with the NFL. However when you look at paid TV commercials Domino's and Papa Johns has the biggest investment. If you interested in more information about sponsorships and ad intelligence please contact the Hive team. #papajohns #dominospizza #pizzahut #littlecaesarspizza #huntbrotherspizza #pieday #314 #pizza #sponsorships #sportssponsorship #pizzawars #marketing #media #brandedcontent #mensio #hive

Looking to learn from the best? 🔝 Check out the Top 5 most successful #ADs aired during the Super Bowl and discover strategies for business growth. Connect Doug Pollack for more detailed insights! 📈 #SuperBowl #TVAds #KinetiqTV #AdTech #AdMeasurement

10 years ago today, Taco Bell went viral. Taco Bell hired every person (25 to be exact) they could find with the legal name Ronald McDonald. Why? To promote their new breakfast wraps. This ad got everyone talking about Taco Bell's new breakfast wraps. Why target McDonald's? At the time, McDonald's owned 31% of breakfast business. Where breakfast accounted for 4% of Taco Bell's sales. They wanted to change that. Today breakfast makes up about 6% of Taco Bell's sales, compared to about 25% of McDonald's sales. Was this ad from years ago the driving factor? Who knows, but it was definitely a genius concept. 🔔 Follow Brendan Cox for more marketing content. 🔄 Share this post to spread the word with your network! #advertising #marketing #viral

More now than ever, it's clear that in 2024 brands seeking to align with the music to stay relevant, especially on social... One example is PepsiCo's new beverage brand Starry leveraging Ice Spice for their prime-time Super Bowl commercial... This collaboration was not only engaging to young consumers. Still, it was also relevant in culture following Ice Spice's meteoric rise, her collaboration and tour with Taylor Swift, and making an über popular song for the Barbie Movie. With this year's Super Bowl having over 123.7 million viewers, the most ever in history, and tens of millions of views on social media, including a viral trend, this is a perfect example of how day-trading attention in music can leverage a brand into public discourse in an organic and culturally relevant manner. https://lnkd.in/eywNrsgi #musicindustry #icespice #superbowl #commercial #client

The Chicken McNugget Theorem Campaign of the Week #21: Chicken McNuggets of Love / McDonald's / Switzerland Yes. The Chicken McNugget Theorem is a real thing! It is impossible to order specific numbers of Chicken McNuggets due to fixed pack sizes of 9 and 20. For instance, there are just eight possible combinations until the number 40 - 9, 18, 20, 27, 29, 36, 38, and 40. But here's the twist: There's a threshold number - 151, once you pass this number, every quantity becomes possible! McDonald's Switzerland recently unveiled a campaign solving this problem by launching a single McNugget. Recognizing that math isn't everyone's favorite, the campaign positions this as a solution for sharing - ensuring everyone gets their fair share of McNuggets. No more fights over who gets the last Nugget. “With the Chicken McNuggets of Love, we listened to our fans. Because sharing is an important part of our food culture, we don’t want anyone to miss out. Now with individual nuggets, everyone can order the exact number of Chicken McNuggets they need for fair sharing and to show their love for friends or family.”, said Severine Caspard, McDonald’s Switzerland. It isn't often that we come across campaigns inspired by math, do we? #marketingcampaign #creativitymatters #advertising  #mcdonalds

Recently, I posted on digital versus traditional marketing. Now, with the Super Bowl on the horizon, my curiosity is piqued about the innovative digital approaches we might see this year. And, it is always interesting to see which brands will enter into the big game spending spree (or come back) and invest millions in a mere 15 or 30 seconds of airtime—and, of course, the subsequent impact. On a lighter note, I'm thrilled that the Clydesdales will be back. 🐴✨ As brands gear up for the Super Bowl spotlight, let's remember that good advertising is an art, and when executed well, it's truly exceptional. #SuperBowlAds #SuperBowlLVIII #BrandShowcase #advertisingstrategy