🛍️ Navigating Retail: Climbing to Top Shelf Moderated by Sonia Summers, Founder & CEO Beauty Barrage 📍"You need a kicka$$ brand to get in retail. The hard part is STAYING in retail!" Muffy Clince, Director Emerging Brands Ulta Beauty 📍Every relationship is started with a longterm relationship in mind. 📍Ensure you're prepared (before you enter retail) w/a proper plan & assets. 📍Training for the staff is essential to ensure the ethos of your brand is pulled through. Embrace social, etc. Even if you have your staff participating in a 3-min educational training. 📍#Invest in your #hero items. 📍Sample, sample, sample... 📍Think about the plays your product can support --> do you help transition a customer into a new beauty realm? 📍Retail is one aspect. Don't stop building community outside the channel... need brands to keep folks excited. Drive that traffic. 📍Stay consistent in everything you do. 📍Leverage your community. Beekman 1802 succeeded when they had their brand advocates train the staff at Ulta! It worked! Nyakio Grieco, Co-Fonder thirteen lune Lune + Founder Relevant: Your Skin Seen 📍As a platform, they are highly editorial. Relying on storytelling for growth. 📍"People buy into people before they buy the product." 📍Founders are often the best advocate for your brand. 📍"Beauty is community." 📍Never discount the value of exclusivity. Noah Rosenblatt, President North America Space NK 📍A #Northstar is core. Build a plan to support that vision. 📍#Snackable content tethered to training & empower sales reps will continue to be a focus for the business. Education reinforcing their value is key. Oliver Garfield, CEO Cos Bar 📍Field marketers and entrenched sales force focused on building longterm relationships has been key element in their growth trajectory. 📍You should always be "on" & avoid the 1 'n done. 📍It's ok to sample, but only do it if you have proper training & mktg connected. 📍Supply chain challenges do not ignore. Grow carefully and ENSURE you have stock of product. Running out of stock can kill a brand's momentum. 📍When pitching your brand to a retailer, ensure you explain where the brand fits... cause there's a brand that needs to "come out." Space is limited. Kisaco Research - Beauty Connect Series - Emma Forrest - Amy Beck - Amy Connolly #Retail #BeautyConnect #AlwaysLearning
Awesome summary! Thanks 🙏🏼
Best CEO Best Moderator Best Leader Best Innovator Sonia Summers
Founder of Relevant: Your Skin Seen & Co-Founder of Thirteen Lune
9moLove this mash up of wisdom! Thank you for sharing! So honored to share the stage with all my favorites! 💕