• It's not "selling" holding your sales back, it's something else
• It's not "teamwork" holding your team back, it's something else
• It's not "features" holding your product back, it's something else
• It's not "follower count" holding your impact back, it's something else
• It's not "that one smart thing you just heard about" holding you or your company back, it's something else
Too often we attack a problem head on. The more we attack it, the more resistant it is.
Take a step back.
Then one to the side.
Get some smart people to look at the other angles. Not people who are looking at the problem head-on next to you, but people who have gotten past it already and can see the other side.
• Lack of sales is not primarily caused by the number of reps, it's bad product-market fit, focus, or positioning. Get it right THEN focus on more reps MIGHT help
• Terrible team dynamics is not primarily caused by bad teamwork, it's lack of trust, alignment, and culture. Get it right THEN a focus on teamwork MIGHT help
• Your product doesn't need more features. It needs ONE killer feature that your market loves. Get it right, THEN adding more MIGHT help
• 1,000,000 random people barely listening to you is not as impactful as "1,000 true believers." Get it right THEN adding numbers MIGHT help
It also might not. It's rarely the convenient, sexy, shiny object that's between you and success. It's something boring, basic, and hard. Find that. Do that. Then you WILL succeed.
#GetShiftDone #NoteToSelf