The future belongs to those who invent it! CEO/ COO/ Non-Executive Director/ Finance/ Asset Management/ Corporate Governance/ M&A/ Audit Co/ Remuneration Co
The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity. Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign. These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here: https://lnkd.in/d2EKiCag #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue