Jellyfish’s Post

In a world of uncertainty, sometimes the only cure is a tiny baby hippo.

Our parent company, The Brandtech Group is once again leading the way in Generative AI with bold new initiatives to set the standard for ethical AI, and we're excited to be part of it. We're not just talking about responsibility in AI; we're acting on it. Their new blueprint for AI ethics, combined with the launch of an innovative Bias Breaker tool in Pencil ✏️ will combat bias in AI-generated images and help businesses create a more inclusive future. "As early adopters, we have a responsibility to lead," says Rebecca Sykes, Partner and Head of Emerging Technology. "We believe in transparency and commitment to using AI responsibly, and we're dedicated to shaping a more ethical future for AI in marketing and advertising." Want to see how we’re collectively setting the standard? This AdExchanger article breaks it all down 🔗https://lnkd.in/ehm58bTZ And read more about the AI Ethics package here 👉 https://lnkd.in/eks6XxaT

We’re beyond excited to announce Marie Raimbert-Galtier as our new Managing Director for France. After nine years at Jellyfish, including a pivotal role on our executive committee, Marie is ready to ignite our next phase of growth with a bold, forward-thinking vision that will revolutionize how we tackle digital challenges for our clients. Marie steps into the role following the remarkable leadership of Sandrine Reinert, to whom we extend our deepest gratitude. Her guidance has set us up for an extraordinary future. Under Marie’s leadership, we will deepen our client relationships and continue to evolve our team for a collective and lasting impact ✨ Nick Emery says, "We considered several leaders in our industry for this crucial role, but none possessed the combination of strategic and human skills that Marie embodies. Her appointment is perfectly aligned with Jellyfish's global vision. I know no one more determined than Marie to turn complex challenges into inventive solutions for our clients that drive growth.” 🔗Find out more about Marie and her appointment >> https://lnkd.in/eHx5J5EV

Leading in Lead Generation: We’re excited to announce that we’ve been shortlisted for Google’s Agency Excellence Awards in the Lead Generation category! Huge congratulations and thanks to the team, and our friends at Google for this recognition. Fingers crossed! 🤞

This week’s issue of the Friday Five brings us more AI-related drama, more Elon Musk drama, and as always, a recap on this week’s most delightful memes.

We're beyond proud to be part of our client Oatly’s latest campaign, 'Support Your Local Oat Dealer' which is now lighting up the streets and phones of Sydney and Melbourne. From Instagram and TikTok to Google Display and YouTube, we're taking over the digital space to make sure everyone knows where to find the best oat lattes in town. And with the incredible team at billups managing the OOH side, we’re making sure this message is unmissable. This campaign is all about celebrating the amazing Aussie baristas and the cafes they call home. We're not just giving them a shoutout - we're putting their names, faces, and cafes on phone screens, driving customers right to their doors. 🔗 Read more about the campaign on Campaign Brief https://lnkd.in/e3AF5Brn Credit to: Magda Szmilewska Hazelle Klønhammer Catalina Östrell Sarah Sutton Dave Westcott Hannah Laird Bethany Webster Matthieu Lamoureux Etienne Natasha Wallace Alba García Hernando Mathias Zoffmann Phillip Farrington Viktoryia Shylka

At Jellyfish, we’re pioneering cookieless marketing solutions that outperform traditional methods. Our latest success? Helping a major European retailer implement Google’s Display & Video 360’s Publisher Advertiser Identity Reconciliation (PAIR) for personalized, secure customer engagement.

AI search engines like SearchGPT and Perplexity are on the rise, but can they really challenge Google’s iron grip on search? Andrew Desmond and Eric M. Hoover spoke with Campaign Asia-Pacific's Matthew Keegan to share their insights on this emerging battle and what it could mean for the future of search and digital marketing. 🔗Read the full article https://lnkd.in/ethcq9qH The landscape is shifting, and it’s time to consider how this impacts your marketing strategy. If you want to know more, chat with us via http://www.jellyfish.com.

While some tech gets more advanced, some is going backwards, with ‘dumb’ phones that don’t connect to the internet and MySpace-style profile songs coming to Instagram. Read all about it in this week’s Friday Five 🐬