Jenna D.’s Post

A beer, a soda and an apple. The favourite superbowl ads of all time - as voted by the people. After the Superbowl extravaganza is over, we asked the Amercians what was their favourite Superbowl ad not of 2024 but of all time. And the results are - predictably - stunning. But they also differ quite significantly from this year's ads. Which makes you wonder, how long the class of 2024 will have an impact? If you want to find out more ask Maik Hofmann, eric koivisto, Catherine Heath or Gordon Euchler at spikes.

Ensure your ads are mobile-ready, optimize those landing pages for a smooth shopping experience, and set smart budget rules to stay ahead. Let's make this Black Friday your biggest yet! #BlackFridayReady #SaleSuccess

#BeCautious 🛑 #BBBAdvice 💡 Don't fall for social media scams while doing your holiday shopping this year! 🎁 The Better Business Bureau has your back – make sure to double check before buying. #ScamAlert 🚨 #ShopSafe 🛍

Did you see the Mean Girls reunion for the latest Walmart commercial? Isn't it grool? Learn more about current marketing trends in this article. #ThatsSoFetch

Pens make great giveaways; especially when they are customer favorites because they write smoothly. They are more likely to remain in your customer's possession for longer periods of time which gives your brand visibility. Contact me to talk about this pen and other items that make great giveaways! #promotionalgiveaways #pens #promotionalproducts #brandedmerch

"If your advertising budget is grappling with the impact of ad fraud, you might be missing out on reaching highly motivated shoppers." Bag your fair share of the holiday traffic by proactively defending your campaigns from the impact of ad fraud and invalid traffic. Our CMO, Chad Kinlay, spoke to The Drum about the tools and tricks available to marketers. Read it here: https://lnkd.in/evxAp3j8

"If your advertising budget is grappling with the impact of ad fraud, you might be missing out on reaching highly motivated shoppers." Bag your fair share of the holiday traffic by proactively defending your campaigns from the impact of ad fraud and invalid traffic. Our CMO, Chad Kinlay, spoke to The Drum about the tools and tricks available to marketers. Read it here: https://lnkd.in/gHxXz9cM

CMOs are faced with unique challenges given the newly complex media landscape and disruption of Gen AI on programmatic media. This groundbreaking report by ANA confirmed that only 36% of your programmatic media budget actually translates to viewable impressions. AlixPartners’ team of marketing experts can help you navigate this disruption and maximize your media investments and agency partnerships.

I feel like people are over April Fools. Maybe because it was a bank holiday. Maybe because our bull s*it meter is sensitive. Maybe because the world is absurd anyway. But it feels like this year brands decided to leave April Fools alone, and those that didn’t, didn’t really fool anyone. What was once a media moment fuelled by news outlets worldwide has become another excuse for brands to talk about them. I remember waking up one morning and seeing a story on BBC News about spaghetti trees. That was peak April Fools. Today we’re less gullible, more cynical and harder to distract. That’s actually why I think brands need to market like it’s April Fools every day. And see throigh those absurd promises. That’s what the ‘Entertain or Die’ mantra is all about. Nothing is a great example of a brand doing just that. (The phone challenger brand beat Samsung in our Entertaiment Index ranking). They released a branded beer on April Fools last year but then actually released it. Liquid Death similarly release ads that all feel like April Fools pranks - but they’re not. Treat every creative brief like it’s April Fools. BTW go read Entertain or Die (link on my page). #EntertainorDie #AprilFools