Jennifer Bonhomme’s Post

“Building a successful brand is a lot more than thinking you understand what the market is looking for." Lawrence Jenkins When it was originally announced that Kylie Jenner had been working on a hard seltzer brand within a week or so after her perfume Cosmic was announced, I was pretty caught off guard. My immediate thought was, isn’t Kendall the one that has 818 Spirits? However, I decided to not take it at face value. They describe themselves as SPRINTER VODKA SODA, made with premium vodka, real fruit juice, & sparkling water, 100 calories. no added sugar, available nationwide 3.21, 21+ to follow,” which was intriguing. Maybe I lack the proper perspective on this one, but since I don’t drink,. There are a few reasons why I think there is a possibility of this brand not being able to become a long-term brand. This is one of those things that all celebrity brands will deal with in the beginning. What makes this different from any other brand? And what makes it different should never be the person behind it, because that’s not how brands maintain longevity. And with what we were given, I’m not too sure how this will be, and I think only the future will tell. But what of the rollout? So here is what I would do if I were on the marketing team or public relations team of Sprinter Spirits, if I were to set it up for success. I’m going to keep it to bullets but make a longer document for those who want an in-depth plan. The first step is to answer the unanswered questions: ✅ Who or what is SPRINTER? ✅ What, aside from the "market,” led this brand to be formed? ✅ Why so close to another brand release? ✅ What does this mean to the face of the brand Kylie Jenner? ✅ What makes this need to be a stand-alone product instead of a collaboration with Kendall? There are so many things that could've made this a staple brand, and judging from the metrics I've found, canned seltzers are on the rise now. However, can we make Sprinter Spirits something that has longevity? I'm intrigued to see if it will; feel free to look at the ideas I came up with below. Relevant People: Sprinter Spirits Brad Taylor Brent Wunder Lida Clapp Nathalie Kingsdale #celebritybrand #socialmediamarketing #socialmedia #hardseltzer #sprinterspirits

Did you know that in the initial 7 seconds that a client notices your brand, they have formed 11 impressions already? In a busy market where everyone has the best tasting product, visual appearance and shelf appeal is what is going to put you ahead of the game. (Think of those iconic brands that we all know😉) An example of a brand which took this on board and saw incredible growth was King's Hill Gin. The company went through a re-brand and decided to include a medallion in the design that would catch the eye and portray the feeling of quality. The results were...MIC DROP!! King's Hill Gin sold more bottles in the next 2 months after the re-brand than they sold in the previous 2 years🤯🏆 That, can be you. That can be your brand and your success. We can't wait to join you on your journey to success and reaching those ambitious goals you set for your brand in 2024. Give us a call on +44 (0)1733 396080 or send an email to [email protected] to discuss 😊 #KingsHillGin #luxurypackaging #signet #branding #standoutfromthecrowd

Brand loyalty is not monogamous. I’m loyal to two different chocolate brands. For very different reasons. Neuhaus gives me a chance to pamper someone or treat myself. Every time I walk into the shop, it’s a meaningful and joyful experience. Their heritage story also resonates. “The inventor or the Belgian praline.” Resonates with my inner quality-seeker. But Tony's Chocolonely is my daily go-to brand. Being their customer feels meaningful to me, because of their mission. “We want to make chocolate 100% slave-free.” Their story resonates with my inner do-gooder. You don’t need to have a monogamous relationship with your customers to have brand loyalty. In fact, you’re better off not trying to be everything to them. Just be clear about what you are: Clear promise, clear story, clear positioning. Make it meaningful and they will keep coming back. PS: kudos to WeWantMore agency for making Neuhaus a meaningful brand again. #storystrategy #positioning #brandloyalty #customerrelationship

How To Select The Best Cigar Brands

#TuesdayTip • What do our favorite "Brands" say about us and "How Do they Align" with our own Brand? The perception - differentiation and emotional connection? The Brands we choose often... ➡ Represent our Standards and Expectations ➡ Signal the level of Quality we Endorse ➡ Business Practices we Support. The four I am drawn to are... 🖤 White House Black Market • My closet is filled with 99% Black & White clothes. #WHBM clothes are Sophisticated - Trendy - Classic and Timeless. 🖤 KIND • #KindnessMatters • Healthy - Tasty and Convenient. They are transparent with listing of all ingredients on the package. 🖤 #Tanqueray • Love the Crisp - dry taste with a touch of Juniper flavor. I always ask for 2 limes and an extra glass of ice as I enjoy prolonging the experience by adding more ice as it melts. 🖤 American Airlines • It's not easy being one of the largest airlines and yet they do a great job of continuing to Innovate and Grow. They are also a huge Employer contributing to the #economy #America CURIOUS... 1) Do others know the Brands you favor? 2) What Brands are you drawn to? 3) Is there a particular reason? 4) Do you ever show on Social Media "about the Brands?" 5) If so, do you TAG the Brand?

SelvaRey Rum is making waves in the creator-saturated spirits industry. We caught up with Kirk Gaither, EVP of Sales & Operations at Selvarey Rum, to dive into the brand's approach, partnering with Bruno Mars and standing out while staying authentic. Highlights: 🍹Beginnings with a Bang: Launching alongside Bruno Mars' Silk Sonic album, Selvarey Rum introduced innovative packaging and expanded its product line, setting the stage for a new era in rum. 🎤 Bruno Mars' Involvement: High-level marketing and aesthetic decisions of Selvarey, Bruno’s vision and fanbase are integral to the brand's identity. 📈 Strategic Growth: Optimizing brand presence, national distribution, and building meaningful brand experiences 🎉 Impact of Celebrity Influence: The power of authentic celebrity involvement in brand growth. Read the full article: https://lnkd.in/eZFxBxDU #BrandInnovation #CreatorForce #CelebrityBrands #StrategicGrowth #InfluencerMarketing

🍕🔥 Adding a Slice of Fun to Your Brand 🔥🍕 Discover how Ooni Pizza Ovens took their brand to a whole new level. In our blog, we delve into a case study that showcases how Ooni collaborated with us to create unique pin badges, patches, and socks. Not only did these custom products help Ooni generate brand awareness, but they also brought a whole lot of fun to their loyal customers! Learn how Ooni unleashed their creativity, boosted their brand visibility, and turned their customers into passionate brand advocates. If you're looking for innovative ways to promote your brand while having a blast, this article is a must-read! https://lnkd.in/e3VD__6s #BrandPromotion #CustomMerchandise #BrandVisibility #BusinessSuccess

#AdvertisingAndBrandCommunications #BrandStrategies #BrandCampaignIdeas #BusinessAndBrands #BeveragesCategory Hello folks. Starting today, I will be sharing my thoughts and ideas on brand strategies and campaign ideas for a wide range of categories, that I have been writing about on my blog. Today, the category is beverages - both alcoholic and non-alcoholic - that I have put down my thoughts on. These separate links will take you to blog posts that I wrote on these brands, which in turn take you to pages for the strategy and ideas for that particular brand. In going through these blog posts and pages carefully, you will discover how brands have the power to reinvent themselves, redefine categories and even revitalise companies. It all depends on what the business and brand requirement is. For brand strategies and ideas on Perrier Jouet Champagne: https://lnkd.in/gvf-miwq For my thoughts and ideas on Chivas Regal and The Glenlivet: https://lnkd.in/gKZrz7ee For my strategy and ideas on Passport Scotch Whisky: https://lnkd.in/gTj8jaZc For my brand strategy and ideas on Pepsi: https://lnkd.in/gspCBVGK For my thoughts and ideas on Indian tea: https://lnkd.in/gdscy9Ae Hopefully, your understanding of brands and business will be strengthened. And, of course, if your company has a need to revive or build a brand, you may please contact me.

Can "Quality" become a positioning element for the brand? : This was the question asked to me in one of the webinars in which I was one of the panelists. "An honest brand has a strong connection to a real product or service", I replied. So how do we use Quality as a branding tool? I continued with a narrative. The best example is Absolut vodka. People see Absolut as an advertising success but what people fail to notice is the powerful story behind it. Absolut story begins 400 years ago and every drop of it comes from Ahus, a medieval village in the wheat fields of southern Sweden. For your information, Ahus-Sweden is to Absolut vodka what Champagne is to champagne and cognac is to cognac region. Ahus is the vodka county; home to the very best. People contribute Absolut Vodka's success through its media campaign, strong imagery, associations with events, etc. But on the contrary, Absolut vodka marketing has focused on PR and editorial material in the newspapers. To stay updated on retail sector, subscribe to my weekly newsletter here (link in the comment section below)

Rolling Out the Fun The debut of Tito’s Handmade Vodka’s first brand platform, titled “With Tito’s,” featuring the Spokescart, can be explained through various marketing strategies and objectives. The commercials featuring the Spokescart delivering drinks in various relatable scenarios, like a contemplative moment in a bathtub or a couple by the pool, are designed to evoke emotions and build a connection with the audience. It's a strategy to make the brand a part of consumers' special moments. The concept of a roving bar cart bringing drinks to people in their everyday life scenarios subtly reinforces the brand's values of convenience, accessibility, and enjoyment. It communicates that Tito’s is there to enhance these moments. READ ARTICLE: https://lnkd.in/g-wW3PwZ #TitosSpokescart #VodkaRevolution #WithTitos #CheersToInnovation #RollingBarDelights