✨ 🎉 Our team unleashed some powerful news for revenue and #SalesCompensation professionals today.... Forma.ai has acquired SeaMonster, a SaaS platform that provides accurate sales activity monitoring and enables sales process compliance. This acquisition will help us deliver momentum on our vision across the sales cycle rapidly—and is designed to help empower you to finally(!) unleash the potential of activity-based incentives. Learn more about what we’re building here: https://lnkd.in/gTjSmHuZ (And check out BetaKit's terrific coverage of the news in the first comment below. Big thank you to Josh Scott for sharing this exciting Canadian tech innovation!)
Congrats on Forma.ai's first acquisition to date! Incentivizing sales reps throughout the process rather than paying only on final outcomes is truly valuable for keeping your team motivated. Really cool how the article mentions that sales productivity could be increased by up to 9% through the use of ABIs, which can help companies drive seller behaviours that address increasingly customer-focused outcomes throughout the sales cycle. It's almost like gaming the process. As someone who's worked in sales, I wish I had something like that! By the way, I see that you're looking for a Content Marketing Manager at Forma.ai. I was doing some research about the role and responsibilities, have you thought about adding an interactive, AI video chatbot to your website to generate emails / leads? Here's how you could do it: https://www.videobot.com/video-lead-generation/lead-generation-video-bots-vs-chatbots/
Senior Marketing, Content, and Brand Leader
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