Jennifer La Londe Schumacher’s Post

#Television is the main point of contact between advertisers’ promotional communications and consumers, accounting for 58% of the advertising audience. Digital platform #Facebook comes in second place with 31% of the #audience. However, #billboards, #radio, and #flyers have a less significant impact in terms of advertising audience, representing 15%, 10%, and 4%, respectively

Streaming and linear TV tactics are converging to reach voters effectively. Discover how incorporating streaming into media plans can boost audience reach and targeting precision. Spectrum Reach shares key findings. https://lnkd.in/gMGNWSZh

Great article on the efficiency of radio! Marketers are paying $6.47M for a :30 network TV spot in Super Bowl LVIII allowing them to reach north of 100M viewers.   “With a $6M+ investment in radio, marketers earn MORE! More audience, more frequency, more creativity, more nimbleness, more localization, more attention, more awareness, more influencers, more efficiency, and more sustainable brand conversations. Radio delivers significant ROAS and strong lifts against KPIs driving results from the top through the bottom of the funnel. Increasing awareness, consideration, intent, online search, web activity, store traffic, and positive ROAS across categories.” #radio #roas #iheartmedia

⚽ 🏈 🏀 ⚾ 🎾 Given the increasingly fragmenting #TV landscape, it goes without saying that audience measurement is critical for planning and validating #marketing efforts. #Sports has always been a big driver of TV engagement away from the home, and other genres are starting to attract #OOH audiences as well—all of which become increasingly valuable as they grow. Read more ⤵ https://lnkd.in/eqqzKHmj HEX (Hispanic Exchange) Marca #sportsmarketing #multichannelmarketing

Are you a lawyer looking to reach a highly targeted audience with your advertising efforts? Consider the power of FAST Channels and Smart TVs (CTV) advertising over traditional channels like TV, radio, and internet ads. Here's why CTV is the smart choice for legal professionals: 1. Highly Targeted Reach 2. Engagement and Interactivity 3. Cost-Effective 4. Measurable Results Reach your target audience effectively, engage them interactively, and measure your success accurately with CTV advertising. www.spanglishctv.com

YouTube is currently experimenting with its long-form ad breaks to optimize user experience. You'll soon start seeing fewer but longer advertisements along with an ad break timer focused on total break countdown. Looking forward to seeing how this impacts total viewing hours, but still expect proper targeting with relevant content to be the primary driver of consumer engagement. #ctv #ctvadvertising #connectedtv #ott #youtube #youtubeadvertising #youtubemarketing #digitaladvertising

"The strategy going into this year’s Upfronts and Newfronts should focus on the ability to offer precision-targeted audience reach extension, on high quality streaming inventory that compliments owned channels, and with measurement baked in that proves business outcomes" says our CRO, Jon Kaplan. Read more in TVREV's latest Hot Takes article here: https://hubs.li/Q02q6JGY0

MrBeast video features a P2P ad 🤯 Why this matters: Midway through his latest video, "7 Days Stranded On An Island", MrBeast seamlessly wove in an ad read from Western Union discussing P2P and sending money instantly anywhere in the world. This is a remarkable shift in marketing strategies, especially in the payments technology space. I'm thrilled to see that major corporations are finally recognizing the massive audience that content creators like Jimmy Donaldson have (100M avg views per video) on YouTube, a platform that's challenging traditional TV's dominance. The crossover from conventional TV advertising to brand deals with creators on social platforms indicates a significant evolution in reaching audiences. It's a testament to the influence and viewership content creators garner. As we move forward, it's hopefully crystal clear by now to folks that the landscape of advertising and audience engagement has changed dramatically, and it's exciting to be part of this transformation. #ContentCreators #DigitalMarketing #CreatorEconomy

We've (re-) entered the age of bundling as streamers bundle up to fight subscriber churn. But for advertisers, churn really isn't all bad. 🌟 Our research shows the 50% increase in churn year-over-year means more opportunities for marketers to reach audiences on ad-supported services, which are growing by double digits each year. Dive into our findings here: https://lnkd.in/e97H2szH #Streaming #Marketing #Advertising

Media buying includes purchasing traditional media, such as television, radio, print, and outdoor, as well as digital channels, including websites, social media, streaming services, and apps. As NJ7 we make- Media buyers typically perform the media buying; they seek to match the context of the ad with the medium. Media buying in paid marketing or advertising involves researching and buying ad space and time on traditional marketing channels (television, print, and radio) and digital advertising platforms (websites, social media, apps, and streaming) relevant to a company's target audience. Welcome NJ7, experts for your Company Marketing Success. #nj7tz #mediabuying #mediabuyingonline