Lovely to see Ben Sylvan! When speaking to the importance of retail bridges with The Trade Desk Ben challenges why advertisers would infer behavior on people when you can partner with retailers like Kroger to get real data and drive personalization. #canneslions2024 #krogerprecisionmarketing
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In our new Retail Revolution series, industry leaders from Kimberly-Clark, Dunnhumby, and Kroger Precision Marketing unveil how they’ve embraced retail data as their not-so-secret weapon to help more effectively reach valued shoppers. What would be your call to action for marketers who are just getting started with retail data?
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ᴛʜᴇ “ᴘᴏꜱ” ᴅᴀᴛᴀ ɢᴜʏ | ʜᴇʟᴘɪɴɢ ʀᴇᴛᴀɪʟ ꜱᴜᴘᴘʟɪᴇʀꜱ ꜱᴏʟᴠᴇ ᴛʜᴇɪʀ ᴘᴏɪɴᴛ-ᴏꜰ-ꜱᴀʟᴇ ᴅᴀᴛᴀ ᴄʜᴀʟʟᴇɴɢᴇꜱ | ᴘᴏꜱ ᴅᴀᴛᴀ ꜰᴏʀ ᴘᴏᴡᴇʀ ʙɪ | ʜᴏꜱᴛ ᴏꜰ ᴛʜᴇ ᴘᴏꜱ ᴅᴀᴛᴀ ᴍɪɴᴜᴛᴇ ᴘᴏᴅᴄᴀꜱᴛ
Retail suppliers don't get left behind..... ⏰ In the age of digital disruption, the retail industry is undergoing a profound data-focused transformation and those brands that fail to adapt risk being left in the dust. 😚 Amidst this dynamic landscape, a groundbreaking retail data analytics program has emerged, reshaping how consumer brands perceive and interact with their point-of-sale data. 💹 Read about the four strategic pillars that form the foundation of this revolution, propelling brands into uncharted territories of success. 🏣 Don't get left behind as good is no longer good enough, ask me and the team Krunchbox how we can help. 🤫 https://lnkd.in/g3GympC8 #posdata #posdatamanagement #posdataanalytics
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Good OoS insights from one of our experts.
Out-of-stocks can kill a CPG company's bottom line—as well as consumer satisfaction and brand loyalty. They can also negatively affect the CPG-retailer relationship and result in lost shelf space and a competitive disadvantage. But it doesn't have to be that way. Learn how CPGs (and retailers) can eliminate stockouts and reclaim revenue through root-cause resolution and better data, analytics, and insights. https://hubs.li/Q023qF5Y0 #out-of-stocks #cpgindustry #posdata #retaildataanalytics #consumergoods
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Easter is over, but we snuck a few Easter eggs in our latest Consumer Insights special report ... Learn how CPGs and retailers are fine-tuning their DTC strategies to make better use of consumer data, and get a sneak peek of a few findings from our upcoming 2024 Retail and Consumer Goods Analytics Study while you're at it: https://lnkd.in/e6t-nPw6 #cpgindustry #consumerinsights #consumerdata #dtc
Getting More Data — and Value — from Consumer Insights
consumergoods.com
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What are these two stylish, intelligent chaps talking about? Retail media, of course! More specifically, how 1st party data underpins the successful execution of retail media. Ultimately, retailers need to connect their data so they can show the right products, to the right customers, at the right time. If you're a retailer or brand and want to get to grips rapidly with how to harness your 1st party data, these steps will set you on your way. 1. Read HyperFinity's e-book with handy video clips, produced in partnership with Snowflake. 2. Attend our retail media roundtable with Dr Simon Jury of Asda on 9th November in central London. 3. Get in touch with me directly to talk about how your business can activate its own first party data for retail media success. Links in comments. Paul Winsor Thomas Hill Jag Tumber Adam Barrowcliff Damon Bryan #firstpartydata #retailmedia #decisionintelligence
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11 years in FMCG retail automation | cost-effective AI evangelist | ex-Developer | Co-founder & CEO & deputy CEO of 2 product-led companies | innovator | Permitted to work in UK | Open for partnership | Global talent |
Imagine a store where 99.9% of products are delivered to the store on time and on the shelf. A store where customers always get what they need at the best price because the supply department can predict the future and suppliers can give personalized discounts on their products to any customer in the store with a single click. It's not the future. It's the present. We've done it and we're continuing to build on it. I'll write an article soon detailing how. #retailinnovation, #fmcg, #digitalmarketing, #bigdata
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Out-of-stocks can kill a CPG company's bottom line—as well as consumer satisfaction and brand loyalty. They can also negatively affect the CPG-retailer relationship and result in lost shelf space and a competitive disadvantage. But it doesn't have to be that way. Learn how CPGs (and retailers) can eliminate stockouts and reclaim revenue through root-cause resolution and better data, analytics, and insights. https://hubs.li/Q023qF5Y0 #out-of-stocks #cpgindustry #posdata #retaildataanalytics #consumergoods
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#Retailers are monetizing their #data by creating retail media networks. Treasure Data's Irene Sibaja breaks down the benefits of RMNs, and the role of the #CDP. 👇
Retail Media Networks: Optimizing Data Partnerships with a CDP - CDP.com
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How Grocery Retailers Can Use Data to Make Better Decisions in 2024 Data is an incredibly powerful tool that, when used correctly, can help you make better decisions that lead to more revenue and higher profits. 🚀 Want to empower your year with data-driven decisions? Learn more https://lnkd.in/er7GD-2a #data #grocery #retailers Local Express #technology
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Product Director, Measurement - Kroger Precision Marketing
4wKPM adores Ben Sylvan!