Jens Christian Schmale’s Post

It's a Friday post! The start of the year has been a whirlwind, with Konecranes' brand update setting off the pace at full throttle. Following nicely was our full year 2023 and Q4 results. The photo below includes the leading protagonists communicating the results: Teo Ottola CFO, Kiira Fröberg IR VP, Anders Svensson CEO. Plus, just few days ago Konecranes Annual Report 2023 was released, which is a nifty overview of the past year. Interested? 👉https://lnkd.in/dNvXJPYX   All of these events have been key in embedding the updates of our brand into our everyday. We are now “living and breathing” the update. Along with the hard work it has also included fun elements! For example, a brand beanie proven to be very useful for the cold winter days here in Finland - both me and Kiira here were the happy recepients of it during launch day! And, although YOU saw Konecranes brand update just recently, of course we were working on it much before. Attached is a highlight from "back stage" at our MarCom Days, where the Comms team put on a brand teaser show 😊 - us bunch clearly demonstrating ability to seaze the moment, with Brett, me, Britta, Jutta, Benjamin on screen, not forgetting Wilma, Laura, Kalle and Niina supporting from behind the scenes. Brand updates don’t come by that often and they include learnings and rewards like no other. It's a real privilige to be part of the process. Over this year we’ll show more what we have been "cooking". Watch this space! #konecranes #brandbuilding

 Dive into the world of OHG and watch your brand flourish. OHG ohg 

We embrace the arrival of the spring with anticipation for change. Our company brand, currently known as "Pušku pušku" will soon undergo a transformation, evolving into "Slowdown". The main reason for changing the brand name is our's determination to further expand into the international markets. Stay tuned for further updates!📽 #rebranding #brandchange #rebrandinglogo

5️⃣ LESSONS FROM 1️⃣5️⃣ YEARS OF BUILDING BRANDS   Building and managing one of the leading branding agencies in Slovakia for 15 years is a tremendous challenge and responsibility. Expanding the team, constantly introducing new ideas, and maintaining quality require more than just persistence and a bit of determination.   As GALTON Brands celebrates its 15th anniversary, our CEO Andrej Mitas finds himself immersed in thoughts about our remarkable journey. This milestone offers a chance to share 5 pivotal lessons that have shaped the development of our agency and the brands we have partnered with:   1️⃣ Sustaining Brand Consistency in a World of Global Fluidity 2️⃣ The Power of Employer Branding and Leadership 3️⃣ Leveraging Cross-Industry Insights for Branding Mastery 4️⃣ The Critical Role of Product in Modern Marketing Strategies 5️⃣ The Importance of the Cultural Framework in Global Reach   For a more in-depth look, we invite you to read our featured article that was prepared in collaboration with Forbes Slovensko #galtonbrands #brandingagency #branding #branddevelopment #brandbuilding #brandidentity #brandstrategy #businesslessons #forbes

📣 We are thrilled to show you our new look that reflects our integration and our never ending evolution.   ✔ Our new logo represents our passion for innovation and transformation!   🙏Thank you all for your support and inspiration during this process! #BonfiglioliConsulting #Octagona #SOARisorseUmane #LeanFactorySchool #NewLogo #Innovation #Excellence #changemanagement”

We embark on a monumental journey, unveiling our new corporate logo. It's more than just a symbol; it represents a pivotal leap forward in our commitment to redefine living. This logo embodies our culture, values, and unwavering dedication to sustainability. It serves as a testament to our holistic approach to excellence and marks an era of market understanding and customer-centric innovation. With this logo, we reaffirm our tagline, 'Redefine Living', as a clarion call for innovation and success. Join us on this transformative journey towards relentless innovation and industry leadership. #aspen #redefineliving #transformation

Rediscovering what makes you special, the value in trust and challenge and playing the long game. Just some of the take-outs from Belazu's David Balmer and B&B's Kerry Bolt discussing how Belazu | B Corp™ is building its brand for the future. Read up on their talk at London Packaging Week here: https://lnkd.in/ee-JtiqN #brand #design #brandstrategy

🌐 RelineEurope: Why Rebrand? 🌐 Part 1/6 Reflecting on the outset of this year, we stand in awe of the transformative journey we embarked on. It wasn't just a visual facelift, but a strategic step towards aligning ourselves with the dynamic demands of our industry. In a rapidly evolving market, staying ahead of the curve is imperative. Our new brand identity not only mirrors our growth and progress but also ensures our continued relevance and impact in the years ahead. Over the next posts, I'll dive into the many facets of this transformation: 🎨 Aesthetics and Identity: Exploring the new look, from the logo to the color palette. 🌍 Global Outlook: Shifting from RELINEEUROPE to RELINE. 📈 Business Impact: Beyond surface changes. 🚀 Forward Momentum: Ready for change? 🌟 A Collective Achievement: Celebrating the dedication of the entire RELINE Team. Stay tuned for more insights into our rebranding journey! #RELINE #REBRANDING #Innovation #Traditionandinnovation #we@re

5️⃣ LESSONS FROM 1️⃣5️⃣ YEARS OF BUILDING BRANDS 🌟   Building and managing one of the leading branding agencies in Slovakia for 15 years is a tremendous challenge and responsibility. Expanding the team, constantly introducing new ideas, and maintaining quality require more than just persistence and a bit of determination.   As GALTON Brands celebrates its 15th anniversary, I find myself immersed in thoughts about our remarkable journey. This milestone offers a chance to share 5 pivotal lessons that have shaped the development of our agency and the brands we have partnered with:   1️⃣ Sustaining Brand Consistency in a World of Global Fluidity 2️⃣ The Power of Employer Branding and Leadership 3️⃣ Leveraging Cross-Industry Insights in Brand Strategies 4️⃣ The Critical Role of Product in Modern Marketing Strategies 5️⃣ The Importance of the Cultural Framework in Global Reach   For a more in-depth look, I invite you to read our featured article that was prepared in collaboration with Forbes Slovensko …and feel free to share your opinions in the comments below! #galtonbrands #brandingagency #forbes #brandstrategy #brandidentity #branding #brandbuilding #branddevelopment #businesslessons