Jeremy Lermitte’s Post

The need for collaboration and educating agencies and brands about the intricacies of podcasting will lead to better campaigns and support for creators. At its core, podcasting is about connecting with real consumers and delivering meaningful content. https://ow.ly/VZvY50Q9S6S

Excited about the scale and impact of this integration! Read all about it below and reach out if you're interested in #contextual targeting. As privacy regulations disrupt the status quo of IP based targeting and attribution worldwide, Barometer is proud to provide the nuanced contextual data required to support a future that is private by design. In fact, we believe that this more secure and inclusive future is #goodforbusiness!

#FridayFind: The latest report on Q2 2024 U.S. digital audio ad spending reveals a promising landscape for podcast advertising. With projected growth continuing its upward trajectory, podcast ads remain a dominant force within the digital audio sector. The report highlights a significant 15% year-over-year increase in digital audio ad spending, with podcasts capturing the lion's share of this growth. Advertisers are increasingly drawn to podcasts due to their unique ability to engage listeners in a highly personalized and immersive environment. The intimate nature of podcasts allows for more authentic and effective ad placements, driving higher listener engagement and brand recall. For marketers looking to maximize their digital audio ad strategies, focusing on podcast advertising is a clear choice. The ongoing growth and impact of podcast ads underscore their importance in the evolving digital advertising landscape. Embrace the power of podcasts to enhance your brand's reach and resonance in today's competitive market. #digitialaudio #audio #audioadvertising #marketing #digitalmedia #podcastadvertising

In the midst of a challenging advertising landscape, podcast ad revenues have shown resilience, growing to $1.9 billion in 2023, according to the latest IAB U.S. Podcast Advertising Study. Looking ahead, the industry is poised for a robust rebound, with projections suggesting a climb to $2.6 billion by 2026. This growth is fueled by innovations in programmatic advertising, the popularity of live podcast events, and the burgeoning trend of video podcasts. The comedy and sports categories continue to captivate the largest audiences, while consumer goods and retail sectors experience significant revenue growth. #Podcasting #AdRevenue #MediaInnovation #DigitalMarketing

The Global Podcast Advertising Market size is expected to be worth around USD 43 Billion by 2032, from USD 12.7 Billion in 2023, growing at a CAGR of 14.5% during the forecast period from 2023 to 2032.

As the first quarter heads into its final month, the #podcast #advertising market is on the rise, with CPMs reflecting this trend. Inside Radio highlights our February CPM report – check it out here: https://bit.ly/3IwB3YL

I need the toddler explanation… I'm still laying a ton of ground work and have gone back and added more information to previous posts on IAB Certified Downloads. If you don’t understand things or need additional information, or if I say something wrong, let me know! I’m constantly updating and improving upon everything. The latest post answers the simple question of "What Is the IAB?" in relation to podcasting. If you're a podcaster and don't know what the IAB is, you should! https://lnkd.in/eSZY5rW8

The widespread allure of podcasts and the vast array of shows available for marketers are magnetizing brands towards audio, even those who previously steered clear of radio. 🎧 After a sluggish start to the year, podcast advertising gained significant momentum in March. By the end of the first quarter, Magellan AI reported a remarkable 39% surge in spending compared to the previous year. Podcasts have truly become a powerhouse in the marketing world, offering a unique platform for brands to engage with audiences in a more intimate and impactful way. 🚀 Let's embrace the audio revolution and tap into the potential of podcasts to elevate our marketing strategies! 🎙️💡 #PodcastMarketing #AudioRevolution https://lnkd.in/gZwr4YcN

Thank you Podcastblog for taking the time to share our report with your readers. Your support and willingness to spread the word mean a lot to us. 😊 According to Market.us, The Global Podcast Advertising Market size is expected to be worth around USD 43 Billion by 2032, from USD 12.7 Billion in 2023, growing at a CAGR of 14.5% during the forecast period from 2023 to 2032. Discover more @https://lnkd.in/dVZtf2JX #PodcastAdvertising #PodcastMarketing #AdvertisingTrends #DigitalMarketing #PodcastIndustry #AudioAdvertising #PodcastPromotion #MarketingInsights #PodcastAudience #BrandAwareness

😎 If you want to know in what formats creators can make sponsored content on YouTube in 2024, whether even small channels can still get advertising offers, and if channel's genre is what determines the amount of branded deals - ⬇ I'm inviting you to read our new material in Mediacube blog in which I'm sharing my vision about these questions ⬇ https://lnkd.in/diS9swxa 🎙 It was so interesting to share! Honestly, after taking part in that interview I am thinking about running my own podcast on that topic ... Read, enjoy, and don't forget to Like! #mediacube #creatoreconomy #brandeddeals #influencermarketing #fintech #marketing #sales #youtube #business #ads