Jess Flack’s Post

A poor ad read can kill retention, lose followers, and undermine the credibility of the #creator or #influencer. Brands and Creators are to blame... But what can you do about it? Brands: Loosen up your ad guidelines. Creators: Amp up your #adcreative. Here's how... For Brands: 1. Unless there's a legal reason for verbatim content, let the creator summarize your talking points. It will be more natural, authentic, and gain better buy-in from followers. 2. Don’t dictate the ad placement. Early ads can hurt retention, meaning fewer people see the content. Later ads in long-form #youtube content engage hardcore followers and are more likely to convert. For Creators: 1. Don't be lazy. When a brand approaches you, go beyond a basic ad read. Create something engaging and well-integrated. This showcases your creative freedom and fosters a collaborative dialogue with the brand. It also signals to other brands that you’re innovative, potentially leading to more opportunities. 2. Choose sponsors that align with your audience. Better integration enhances authenticity and builds trust with your followers. If all of these things boxes are checked I believe you'll get better engagement for the creator and results for the brand.

🚀 Unlock the Power of Creator Marketing with Instants! 🚀 At Instants, we're committed to helping brands like you to elevate to new heights. Why choose our Creator Marketing Campaigns? 📈 Amplify brand visibility and reach 📱 Engage your target audience authentically 💼 Drive more traffic and boost conversions Our dedicated team of experts will work tirelessly to ensure your campaign is a resounding success. With the power of Creators championing your products/services, the possibilities are endless! Remember, every brand deserves to stand out in the digital landscape, and our tailor-made creators campaigns will help you achieve just that. Let's make your campaign a memorable one! 💪 #socialemediamarketing #socialcommerce #creatormarketing #creatoreconomy #tiktokshop #instagrammarketing

The nature of influence—the people who influence, the platforms they use and the ways in which they participate—is evolving into something very different from what we have experienced in the past. What does this means for brands?Our very own Mobbie Nazir talked about it recently on stage at Cannes Lions International Festival of Creativity, and here is a handy recap, ICYMI. #influencermarketing #advertising #creators

Not working with creators is a mistake. 👋🏼 There, I said it… 💁🏼 Creators have become an essential element in advertising because it’s proven they are more effective than traditional brand ads on their own. I’ve got the receipts … 🧾 Creators play a crucial role in capturing attention and driving engagement. 🫵🏼 So it shouldn't be a surprise when I tell you they're in 4 out of every 10 ads. With a staggering 41% presence in ads, creators are making a significant impact and shaping the way brands connect with their audience. 👨👩👦👦 But more importantly, they drive sales. I can prove it. 💰

Considering the disruption of new technology, the growing trend of deinfluencing and instances where collaborations between brands and content creators have gone completely awry, it is good to reflect on how viable the creator economy is.

Brands need to start realising that views aren't everything. I just posted a video, and at 1.8k views, it already has better engagement than some with 1m+ Subscribers who 'get' 500k views per video. There's a growing trend of content creators who are buying subscribers and views to look impressive and attract sponsorships. But 500k bought views are not the same as a real audience. And it's very easy to tell who is and who isn't buying views. I'll continue sharing this with brands who approach us with expectations on the number of views they'll get and who keep pointing to these fake creators as examples.

With the creator economy growing bigger and bigger every year, the question on every marketer's mind is: how do you get the most out of creator marketing? Read on for the key things to keep in mind to ensure your partnership is a success ✨ 1️⃣ Product: When picking a creator, make sure your product or service is relevant to their audience. 2️⃣ Values: Alignment between the brand and creator is key for a working relationship and so that any content comes off as authentic and natural to viewers. 3️⃣ Build a relationship: one-off campaigns can only accomplish so much. By working consistently with the same creators, you make room for optimization and deeper message penetration. 4️⃣ Transparency: Trust is built on transparency – brands must ensure they are communicating objectives, feedback, and opportunities for improvement in a respectful and timely way. Read more here: https://lnkd.in/gUQpsbZu #creatormarketing #socialmedia    

Our creator achieved an 875% increase in views by doing this👇 She accepted the RIGHT kind of deal for her audience and produced an original concept because the brand gave her full creative control! 👏 We compared two major brand deals our creator participated in and saw a CLEAR difference in performance when the product better aligned with her audience and niche. 🧐 What does this mean for you if you’re a brand? Do your due diligence: ✅ Audience Alignment: Ensure the creator's audience matches your target demographic. This alignment is crucial for authentic engagement and better campaign results. ✅Creative Freedom: Trust the creator's expertise. When brands give creators the freedom to develop original content, it leads to more authentic and engaging campaigns. ✅Performance Metrics: Look at past performance metrics and engagement rates, not just follower counts. A creator who deeply engages with their audience can deliver far better results. Want to find better creators for your upcoming campaigns? We can help with that! Get in touch! 🧐 And what does this mean for creators? ✅Negotiate for creative freedom: Advocate for more control over the creative process. When you have the freedom to produce content that resonates with your audience, it shows in the performance metrics. ✅Transparency: Be open with brands about what types of content and collaborations work best with your audience. This honesty helps set realistic expectations and paves the way for more successful partnerships. ✅Selectivity: Don’t be afraid to say no to deals that don’t align with your brand or audience. Prioritizing quality over quantity helps maintain audience trust and engagement, leading to better long-term results. Remember, there are always more deals to come, and knowing when to say no❌ will maintain your audience's trust and boost your overall engagement! Want to receive more top-tier brand deals? Visit our website and submit an inquiry for management! #contentcreator #influencermarketing #creatortips #contentcreatortips #brandmarketing