JESSICA CONTRERAS’ Post

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

Dominating the Market with Marlboro’s Playbook: Alright, here’s how you crush it like Marlboro. 1. Create an Alpha Image: Build a brand character or image that screams power, success, or whatever your audience craves. Make it iconic. 2. Sell the Dream: Don’t just push a product; push the lifestyle that comes with it. Make people believe that buying your product brings them closer to their ideal self. 3. Emotional Warfare: Tap into their deepest desires. Make your product the key to unlocking what they want most. 4. Outsmart the System: If you face restrictions, like Marlboro did with advertising bans, pivot. Focus on the image, the lifestyle, and use every platform available to keep your brand in their minds without breaking the rules. 5. Stay Relentless: Be consistent, be everywhere. Your brand’s image should be ingrained in their minds, whether they’re scrolling through social media or flipping through a magazine. 6. Adapt and Conquer: Always be ready to pivot. If the market shifts, you shift with it—faster and smarter than your competition. You want to dominate? This is how you do it. Stay sharp, stay aggressive, and make sure your brand is the one they can’t ignore. #DisruptTheMarket #BrandPower #MarketingGenius #IconicBranding #NextLevelStrategy #EmotionalConnection #BusinessTransformation #MarketingLegend #ConsumerPsychology #MarketLeader #BrandLoyalty #SuccessBlueprint #HighImpactMarketing #UnstoppableGrowth #PowerfulBranding #MarketingStrategy #BrandBuilding #LifestyleMarketing #MarlboroMan #BusinessGrowth #EmotionalBranding #ConsumerBehavior #MarketDomination #BrandPositioning #SuccessMindset #BusinessInsights #Entrepreneurship #MarketingMastery #CompetitiveEdge

🚀 Are you a small supplier looking to break into the big box retail space? 📦 At Merch Maven Consulting, we specialize in helping innovative suppliers like you navigate the complex journey into large retail environments. Our expertise and strategic insights equip you with the tools and knowledge necessary to not only enter but thrive in competitive markets. 🌟 What we offer: - Tailored strategies that align with major retailers’ expectations. - Comprehensive market analysis to position your product effectively. - Negotiation tactics to secure favorable terms. 🔗 Explore how we can elevate your retail strategy and open doors to new possibilities at https://lnkd.in/g9HrU5M9. 📞 Connect with us today and let's discuss how your product can be the next big thing on store shelves! #RetailStrategy #SupplierDevelopment #BigBoxRetail #MerchMavenConsulting #RetailInnovation #SupplyChainManagement #RetailSales #ProductLaunch #MarketEntry #BusinessGrowth #Entrepreneurship #RetailSuppliers #MarketStrategy

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders