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600 creators, a fluid brand strategy, entertainment over ads, Alix Earle, and a hell of a lot of data. That's the AMERICAN EAGLE OUTFITTERS INC. success story as summarized by GALE's Winston Binch. Check out what it takes to build a Gen Z juggernaut. #genz

If your campaign doesn’t fit into the brand’s larger platform, you’re wasting precious resources by not building equity. As marketers, it's our job to make sure that each campaign we design, every ad we run, and each promotion isn't done in isolation. Instead, they should all be part of a bigger picture, contributing to build your brand equity. The goal is is to create a narrative - a story that the target audience can eventually identify and see themselves in. And brand marketing is what creates the ecosystem where that narrative can flourish. If it doesn't fit into the big picture, it's time we rethink our strategy.

I would like to thank this week's guest, Myisha Moore Vice President, Influence Marketing, Edelman Myisha Moore joins us this week for a riveting discussion about the best practices in building a brand as a young athlete. Myisha Moore's Athlete Brand-Building Strategy Watch the full episode to find out how she has leveraged storytelling to help her build effective marketing campaigns, create impactful brand partnerships, and teach young athletes how they can use their unique set of strengths and interests to begin developing their own brands. In this episode: * The importance of storytelling and strong messaging in NIL * How a single tweet led to a major collaboration and showcased the power of social media. * "Here's a strategy that she has tried and tested to help athletes build their brands." * Common mistakes to avoid while building your brand https://lnkd.in/ebqafEBD

Exciting opportunity to discuss all things NIL with Mark R. Koesterer. Take a listen 🎧 and comment below to talk about the importance of storytelling for your brand. #NIL #brading #influencermarketing #sportbusiness

This is how we created Breitling UK’s most viewed video… and the process really isn’t as hard as you think ⏱️👇 🪝- Grab the attention of the viewer within the first 6 seconds with a strong hook. ✂️ - Cut the crap. Get to the point of the video as soon as possible and keep the messaging simple and entertaining. This original video was over 15 minutes long, but we told the story in less than 60 seconds. 🌪️ - Mix it up. Keep the attention of the viewer by constantly changing the framing of the video. Consistently cut to different assets and add as much context as possible. A lot of brands still struggle to engage with their audience on social media, and it comes down to not listening or understanding the simple reason they are on these platforms in the first place. Entertainment. Within the luxury product industry, the majority brands place too much focus on refined imagery and selling, which is the exact opposite of what organic social media is for. Listen. Create. Optimise. Repeat.

5 Learnings from Morgan Stanley's partnership with Serena Williams for modern CMOs Morgan Stanley has teamed up with Serena Williams on an eight part docu series. They’ll serve as presenting sponsor through collaboration with Disney Advertising. In the Arena: Serena Williams will land tonight on ESPN.+ And I love sports documentaries. What I love more, is when there's a story I can take to work afterwards. Morgan Stanley CMO explained how the move to sponsor the series was a natural fit for their marketing strategy. A strategy that has made amplifying women’s sports a priority. Here’s 5 learnings from the sponsorship and key reasons why Morgan Stanley leaned in 1️⃣ Leverage Authentic Storytelling By showcasing Serena's genuine journey, Morgan Stanley can connect with audiences on a personal level, reinforcing the brand's commitment to real, impactful narratives. 2️⃣ Engage with Inspirational Figures Partnering with a globally recognized figure like Serena Williams helps Morgan Stanley reach and resonate with a broader, more diverse audience. It demonstrates how aligning with influential personalities can enhance brand perception and engagement. 3️⃣ Highlight Personal and Professional Growth The series covers Serena's career and personal milestones, illustrating the power of both professional achievements and personal growth. This approach can humanize a brand and create deeper connections with the audience by showcasing relatable and aspirational stories. 4️⃣ Utilize Multi-Platform Distribution By premiering the docuseries on ESPN+, Morgan Stanley taps into a multi-platform strategy that ensures wider reach and accessibility. This demonstrates the effectiveness of leveraging various media channels to maximize content visibility and engagement. 5️⃣ Showcase Social and Cultural Impact The docuseries not only focuses on Serena's tennis career but also her cultural impact and personal challenges. Highlighting such themes can align a brand with broader social issues, fostering a positive brand image and demonstrating a commitment to societal values and progress. Morgan Stanley’s move into women’s sports and other cultural avenues reflects a broader push to modernize the brand for a new generation of investors. A great case study for sports marketing 🔥 P.S. Follow me (Chris Swadling) for more sports business content! #sports #sportsbiz

3 things I learned about marketing and business from recently meeting the founder of Reebok, Joe Foster. 1. Their climb from $9 Million - $900 million was in large part due to one core opportunity, Jane Fonda, who created a whole movement around the brand. All it takes is tapping ONE right partner and influencer that could change your business forever. But you have to kiss many frogs along the way. 2. Anyone can launch a product (or a shoe company) that is completely the same product, or even better, as the top product on the market. The differentiator is the attention to detail and effort into in BRAND. Brand recognition is EVERYTHING that explodes growth. 3. You cannot create success without trying A LOT of wild ideas out. Be the exception in marketing attempts in your industry, not the norm. (BONUS) 4. Expect bad anything will happen At any time. Like your business partner passing early in Joes case. The only time you will fail and lose is failing to keep moving forward no matter how bad it seems. Which one was your favorite?

By leveraging your personal brand, you can create a lasting impact that goes beyond a single product endorsement, shaping your legacy in the digital world. 

Redefining Traditional Norms: Unlocking New Worlds of Opportunities with the Creatorverse Exchange Forget everything you knew! The age-old brand association process is undergoing a titanic shift, shaking up the traditional model. No longer are we bound by the lengthy chains of comms teams and influencer agencies or boxed into direct communication. The Creatorverse Exchange is here, and it's bruising the boundaries. Drawing inspiration from the expansive universe, this new platform mirrors its endless possibilities. It's a space where creators can skyrocket towards unexplored opportunities, connect with brands in a dynamic landscape, and transform the way we perceive partnerships. Just imagine, no longer lurking behind screens, drafting endless emails. Instead, you're in a vibrant marketplace, pulsating with opportunities that were once hidden within the traditional framework. A creator can now build partnerships with brands, big or small, without the obligatory middlemen. We're dipping our toes into unfamiliar waters, pushing the envelope and stepping outside our comfort zones. So, are you ready to embrace this revolution? Take a leap, dive into the universe of opportunities the Creatorverse Exchange offers, and make the shift from traditional to transformational. Let's break the chains and start a rebellion against the norm! Open the door to endless possibilities. Start your revolution, today! https://lnkd.in/dDz54fXS

In 2020, during the COVID-19 pandemic, Nike launched its “You Can’t Stop Us” campaign, showing how brands can emotionally connect with their audiences. In this blog, I’ve pointed out some important lessons that marketers can take away from this campaign.