Jill Bernstein’s Post

Is Apple's latest innovation already a flop? Why the Apple Vision Pro's low sales do not necessarily mean XR at Apple is dead. Sales haven’t surpassed 100,000 units in any quarter since launch. For context, Meta sells over 1 million units quarterly. In Q3, Vision Pro sales plunged by 75%. Fewer than 300,000 units have been sold to date, well below the 400,000 estimate for fiscal 2024. Why isn't it selling? Not because of its tech. It’s praised as the best mixed-reality headset. The issues are: 𝗖𝗼𝘀𝘁: At $3,499, it’s out of reach. Four iPhone 15s cost the same and offer similar functions. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀: Consumers don’t yet see the need for a spatial computer. Emerging tech often faces high initial costs and immature markets. But this doesn’t spell doom. Apple can: - Educate the market on the Vision Pro’s unique benefits (app ecosystem) - Offer a cheaper version to build a user base (likely to happen soon) - Partner with industries for real-world applications (partnerships for entertainment and work/office companies will be key) Remember, the first iPhone also took time to succeed. Will the Vision Pro have its moment? Let's discuss in the comments. What are your thoughts? Here is the link: https://lnkd.in/dshEGacW

It is not a fair analysis to say that Apple has not innovated recently, and the numbers are there to prove it. The issue is that the benefits of Apple’s R&D investments have not taken the form of one or two new devices, but of several new products and services and massive improvements to existing ones.

The Apple Vision Pro has launched in Europe today, but it faces significant challenges as it attempts to gain traction in the market. According to a recent sales report, the spacial computer, once heralded as a groundbreaking innovation, is struggling to meet expectations. Despite its impressive technical capabilities, the Vision Pro has failed to capture consumer interest, largely due to its steep price tag of $3,499. This high cost makes it inaccessible to the average consumer, who may find similar functionalities in more affordable Apple products like the iPhone. Additionally, the Vision Pro lacks a compelling "killer app" that sets it apart from other devices, leaving potential buyers unconvinced of its unique value. As it expands to international markets, including France, Germany, and the UK, the Vision Pro's hefty price is even higher abroad, further dampening its appeal. Apple must address these issues, possibly by reducing the device's cost and enhancing its application ecosystem, to avoid the Vision Pro being seen as a misstep rather than a leap forward in technology. #applevisionpro #technews #applelaunch #europelaunch #salesreport #innovation #spatialcomputing #techtrends

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Slow Sales for Vision Pro 👎 -1 Apple | www.xrrep.com The Apple Vision Pro, heralded as a potential game-changer in the tech industry, has seemingly failed to maintain its initial buzz since its launch on February 2. Despite high expectations and speculation about its societal impact, the device has quickly faded from public discourse. This decline in attention is exemplified by a report from Ming-Chi Kuo, a reputable analyst known for his insights into Apple's products. Kuo's report, released in late February, suggests a significant slowdown in demand for the Vision Pro, particularly in the U.S. While Kuo's track record is not flawless, his observations are often accurate due to his connections within Asia's supply chain. The decline in Vision Pro sales is further evidenced by the lack of ongoing coverage in mainstream and social media. Despite initial hype, the device has failed to sustain the level of attention typically associated with groundbreaking Apple products like the iPhone. Apple itself has remained silent on the matter, declining to comment on specific sales figures when queried by Fast Company. The reasons behind the Vision Pro's lackluster performance are not definitively established, but several factors may contribute to its underwhelming reception. It's possible that the device simply failed to meet the lofty expectations set by pre-launch speculation. Additionally, its niche appeal and high price point may have limited its market penetration. Without widespread adoption and ongoing enthusiasm from consumers, the Vision Pro has struggled to make a lasting impact on the tech landscape. In conclusion, the Apple Vision Pro's rapid decline in attention and sales indicates that it has not achieved the status of a groundbreaking, era-defining product like the iPhone. While the exact reasons for its underperformance remain speculative, it is clear that the device has not lived up to the initial hype surrounding its launch. Source: FastCompany Article Date: April 6, 2024 #apple #tech #augmentedreality #spatialcomputing #future

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I wonder how this strategy will panout. Apple is a high-end brand. Is there really value in introducing lower cost product lines? On one side it could be a taste of Apple for a new ICP that could then spend more (maybe even above their means) to enter further into the Apple ecosystem. On the other hand, it could banalize the brand if a feeling of “everyone has it” starts to emerge with wider adoption. Obviously, these decisions were probably founded on data and their internal models. Time will tell. https://lnkd.in/dW5KWsQx

Apple has released its financial report for the fourth quarter of the 2023 fiscal year, revealing total revenues of US$89.5 billion. This figure represents a downturn for the fourth consecutive quarter, attributed to weak demand and a sluggish smartphone market in China. All hardware products—except the iPhone—experienced a decline in sales. The iPhone emerged as the sole hardware product to witness growth over the previous quarter, recording a revenue increase of over 2%. Tim Cook noted that the current performance of the iPhone 15 is outpacing that of the iPhone 14 at a similar period. The strong demand for Apple's higher-end iPhone Pro and Pro Max models has led to supply constraints. In stark contrast to the iPhone’s favorable sales, Apple's Mac division suffered a significant hit, with a YoY decline of 34%. Cook reported a major supply disruption during the fourth quarter, which has postponed expected Mac sales to the following quarter. With the assistance of the new M3 chip and upcoming Mac products, Apple hopes to boost shipment momentum. Cook described the current personal computer consumer market as "full of challenges." Apple's services shone in the fourth-quarter financial report, with revenues of $22.31 billion, surpassing market expectations. Cook mentioned that sales from the App Store, advertising, iCloud, payment services, and Apple Music each set internal records for Apple. The Greater China market, a focal point of interest, saw its quarterly revenue drop by more than 2% to $15.08 billion from the previous year. Amid US-China tech restrictions and increased market competition from Huawei's surprise launch of its new Mate Pro 60 smartphone, Apple's business in the China region may face heightened pressure. 📊 For more on #consumer electronics, visit: https://buff.ly/3tQeBWj

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