Jillian Ducato’s Post

If you want an amazing creative mind to help with your next project, I can't recommend Ashley Rigsby enough. She's one of the brightest and most passionate creatives I know, and she brings so much talent and fresh energy to everything she works on. Ashley would be a fantastic addition to any team, especially if you're gearing up for a big launch or need someone who can think outside the box for your next marketing campaign Trust me, she’s someone you’ll want in your corner. She is now available for contract opportunities!!

I have a theory that the Willy Wonka Experience in Glasgow was intentional. Hear me out. The stunt was done to draw attention to media literacy and AI. ICYMI: A Willy Wonka experience heavily marketed with AI-generated images and scripts turned out to be a far cry from expectations, leading to widespread disappointment and this week's new meme. This event highlights an important lesson about the role of AI in creative processes: while it can offer speed and innovation, the final touches that ensure quality must come from humans. It's a clear reminder of the essential balance between leveraging technology and maintaining the irreplaceable value of human insight in experiences. What do you think was it done intentionally or as a quick cash grab?

🌟 Quick Poll Time! 🌟 As I scroll through LinkedIn, I often wonder what makes others stop and engage. Is it a compelling video, a striking image, or something else? I'd love to hear from YOU!

Happy Monday! I wanted to share an event I'm super excited about the RallyFwd Virtual Conference! The conference promises to be a melting pot of ideas from industry thought leaders and expert practitioners. I can't wait to explore how we can modernize our strategies and enhance our skills to stay ahead in this dynamic environment.

I need to fan girl over one of my favorite brands of 2023 ➡️ OLIPOP PBC 🥤 This isn't just about a healthier soda alternative; it's a masterclass in contemporary marketing strategies. 📲 Tik Tok as a Marketing Playground: Olipop's use of TikTok's comment section is nothing short of brilliant. They're not just posting content; they're actively engaging with their audience, showcasing a brand voice that resonates deeply with their target demographic. It's a live, interactive billboard that speaks directly to potential consumers. 🌟 Powerful Tagline: "A New Kind of Soda." This simple yet impactful tagline from Olipop does more than just describe a product; it invites curiosity and conversation. It encourages consumers to think differently about their soda choices, aligning with the increasing trend towards healthier living. 🎨 Instagram worthy packaging: As a millennial, I'm drawn to aesthetics, and Olipop's packaging is an Instagram dream. The colors, the design - it's not just a can of soda; it's a statement. It makes you want to share it, photograph it, and be part of the brand story. ✅ Influencer Marketing Reimagined: Olipop stands out in the crowded market with its innovative approach to influencer marketing and community building. Their inclusive strategy welcomes creators of all sizes to their community, offering a unique platform for authentic, user-generated content. What truly sets them apart is their rewarding system, where creators are compensated based on their video performances, fostering genuine enthusiasm and creativity. But Olipop's strategy goes beyond just influencer marketing. They are committed to building more than just a customer base – they are nurturing a community. Through various challenges and interactive engagements, Olipop has created a vibrant space where advocacy transcends mere product endorsement. In this community, people do more than just support the product; they embody and believe in the brand's ethos. This strong sense of community is not just about building brand loyalty; it's about creating a movement of supporters who are as invested in the brand as the brand is in them. This dual focus on inclusive influencer engagement and deep community building sets Olipop apart as a leader in modern marketing strategies. I'm so captivated by Olipop's brand that I couldn't resist creating a TikTok to share my excitement about their products! In case you were curious my top 3 favorite flavors are: - Strawberry Vanilla - Watermelon Lime - Grape