Marketing Specialist @ Novanta Inc. | Creative, Digital and Social Media | 8 year recruitment marketing strategist
In today's digital age flooded with information, consumers are more discerning than ever. Authentic, not highly product content fosters trust, as audiences believe they're engaging with genuine messages rather than traditional promotional tactics. It's about creating stories that blend seamlessly into feeds while fostering genuine connections. Ironically, coming from a production background where I'd invest days, if not weeks, meticulously editing videos and crafting After Effects animations, this was a tough realization for me. It made me reflect on how sometimes, less can indeed be more when it comes to forming real connections. At Job.com, one of our 3 core values is to be" human at the core" of everything we do. I can't stress enough how much I personally resonate with this, especially when it comes to what we put out there. Every article, post, or video we share is more than just content—it's a piece of who we are, our dedication to realness, and being human at the core.
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