John Deere, with its long-standing reputation and influential position in the agricultural sector, has a unique opportunity to lead a transformative movement in addressing some of the systemic issues plaguing the global food system. As a company that began with a mission to serve the needs of farmers – the very individuals who feed the world – John Deere can realign with its foundational values by championing innovative solutions that directly benefit those at the heart of food production.
The current food system is fraught with inefficiencies and inequalities, leading to widespread, unnecessary waste and contributing to the suffering of billions worldwide. As one major example of an underserved community Farmers, often the most affected, grapple with the challenges of a system that undervalues their produce and labor. John Deere can play a pivotal role in rectifying these wrongs by integrating post-harvest processing solutions into their machinery and technology.
By focusing on post-processing at or near the source, John Deere can revolutionize how food is harvested and prepared for market. Implementing AI-driven, robotic solutions for on-site processing – such as drying, extracting, milling, and compacting – can drastically reduce the volume and weight of agricultural produce, extend shelf life by years not days, maximize yield, dramatically reduce processing needs down the food cycle road, and increase fair profit for all . This shift not only slashes transportation costs, feeds the community, serves people, profit and environmental impact but also enhances the value of the farmers' yield by minimizing losses and preserving more of the crop. The outputs drive innovation in alternative energy, water, healthcare, food insecurity, textile, construction and on and on and on across dozens of industries that would benefit from processing technologies like membrane extraction, oil extraction and fractionation.
Such innovations would also address critical issues like food waste and resource inefficiency. By ensuring more of each harvest is utilized, either for consumption or as a resource in other industries, John Deere could significantly mitigate the amount of waste generated by current agricultural practices. This approach aligns with the global need for sustainable food production and offers a pathway to a more equitable system, where farmers' efforts are more adequately compensated and respected.
In essence, by leading the charge in integrating processing solutions into their equipment, John Deere has the potential to not only advance agricultural technology but also to make a profound statement about their commitment to rectifying the imbalances in the global food system. This move could mark a return to their roots as a company dedicated to empowering those who feed the world, driving a future where agriculture is not only more efficient and sustainable but also fairer and more just for all involved. C’mon JD you can do it!
Our purpose today and every day is to support people and our planet.
"From smooth roads on a daily commute, to the cotton we wear, to the food on the family table, our solutions touch many people’s lives daily," explained John C. May, our chairman and chief executive officer.
"Product innovation, environmental stewardship, and our people are key to driving impact for our customers, so they can continue to feed, clothe, and fuel the world in a way that’s environmentally and economically sustainable."
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