Joanna Bittle’s Post

AUCTION: SECOND HAND B2B MARKETING STRATEGIES - BID NOW! Dear network. I recently acquired 3 second hand B2B marketing strategies that I have no use for, so I have decided to sell them to the highest bidder here on LinkedIn. 📣 Although used and outdated, the B2B marketing strategies are in good condition but showing signs of wear and tear. They were handed over to me from clients (small B2B companies) who no longer wanted them after completion of our strategic work together. Here’s a brief description of them, bidding starts now! 🤷🏼♂️ Advertise everything to everyone, in all channels and all the time 🤷🏼♂️ Copy everything that your competitors are doing, just change it to your style 🤷🏼♂️ Cut marketing budgets when times are tough and let your sales people do the work instead (If you rather want a brand new marketing strategy to support your unique business challenge, just send me a PM 🙏) #B2Bmarketing #marketingstrategy

Most B2B marketing strategies fail at the positioning level, not at the execution level. Here's why: How you define your brand category matters. Customers need context to know where to file your company away in their mind so they can remember you later. At the same time, we have to position ourselves uniquely in the market. Niching down is an excellent solution because you can take the context of a category and then align it with a smaller cohort of customers. 📌 PS - I'm on vacation this week in Santa Fe, NM, and won't respond to comments. See you next week! Be a big fish in a small pond vs. a small fish in a big pond.

Want to create B2B marketing that sticks? Watch this replay from SaaStr where Sarah Scharf shares how Vanta's marketing team crafted its viral "Compliance that doesn't SOC 2 much" slogan! 💜 Watch here: https://ow.ly/oHOV50PXMs8

MSP marketers, we love you. We want to hang out with you. We care about what you care about. We're not getting weird... we mean we love our niche practice in MSP marketing, because bigger sales pipelines and faster growth get us excited too. If you'd like to work with a specialist marketing agency that really gets MSP, we're the team for you. Check out our new hub that was created as a home for growth minded MSP marketers like yourself. https://lnkd.in/ec2uCPfY #mspmarketing #b2bmarketing #b2b #b2bgrowth #marketing #msp #brandpositioning #brandmessaging #brandidentity #branding

Kudos to all the marketers who recognize that B2B marketing can be just as creative! Wait, what? B2B marketing doesn’t have to be flat and boring? We’ve all seen ads packed with endless lists of features, technical specs, and benefits. Nine times out of ten, it’s all about the product. But here’s a thought— 👏 use 👏 some 👏 creativity. Stand out from the crowd. Focus on your brand, tell a story, show your value proposition, and what makes you unique. And have some fun with it. ➡ Sharing a few brands in the comments. Keep it up! Who would you add to that list?

Another great Marketoonist post. Our marketing teams are always talking about focusing on generating quality leads vs the quantity of leads. And the B2B focus of this post is great timing as some of us are heading out to #b2bmx this week.

If your B2B marketing masterplan isn't delivering all you'd hoped, we have the answer in the form of our latest whitepaper. B2B has evolved in leaps and bounds over the past 25 years. Some truths have stood the test of time, and many lies have been de-bunked. Our Head of DACH Søren Kristensen shares 10 crucial lessons he’s learnt in that time that can improve your global #B2B marketing effort. #MarketingAgency #GlobalMarketing

Did you know that B2B marketing can be fun? At Pentera, marketing is an experiment to engage with customers. Watch the video and check out the vibes 🕺 Go Pentera!

B2B marketing navigates longer sales cycles & multiple decision-makers. As an award-winning agency, KEO Marketing crafts programs that set you apart, amplifying your marketing ROI. Request your marketing audit. https://bit.ly/3nUDtEB

B2B marketing is on the cusp of a revolutionary change, driven by emerging technologies and a dynamic landscape. It's exciting to think about the innovative approaches businesses will adopt in 2024 to engage and resonate. The possibilities are endless, and to stay ahead of the curve you must stay aware. Here is the list of 5 Best B2B Marketing Strategies that will help you build a robust strategy for 2024. https://lnkd.in/dEh-qNSV