Joanna Burton’s Post

How might pub strategy talk get you to a Euros Final? Last night, we watched two, very different strategies play out in the England vs Spain men’s Euros final. Pubs across the country were filled with strategy talk - fans weighing in on every decision and moment of play. The face-off between a defensive plan from England and the agility of Spain’s electric wingers illustrated the strength in a strategy that combines proactivity and builds in flexibility. (Sorry England). Over at Brandtech, we are fans of strategies that support moments of flex and help brands stay in a proactive rather than defensive position! Brandtech Consulting - helping brands turn strategy to action at speed, from the centre of The Brandtech Group 🔮🚀#Brandtech #StrategyToAction #BrandStrategy #SocialMedia #BrandStrategy #CustomerEngagement #InfluencerMarketing #Innovation #DigitalMarketing

New to #PDLDN24! Join our exclusive roundtable breakout sessions with industry experts. Check out what’s in store↓ Skimlinks: Learn how to maximise your Q4 conversions with advanced strategies for conversion optimisation and navigating cookie consent laws. Airtime Rewards: Discover how to engage the modern consumer using card-linking technology and first-party data for targeted marketing. TopCashback UK: Explore the implications of consent on tracking and reporting, and the impact of evolving browser policies. Join Network: Strategically target and acquire new customers by understanding the audience behind closed user groups. LTK: Drive full-funnel performance by working with creators and leveraging successful creator campaign strategies. Don’t miss the chance to join Skimlinks, Airtime Rewards, TopCashback, Join Network, and LTK. Limited seating—booking is essential via the Partnership Day app available from June 3, 2024. Book now! https://okt.to/gAVFuz  #IndustryInsights #Networking #ModernDayAffiliateTracking #ModernRetailEngagement #InPoleForPeak #newaudiencesCUG #LTKeurope #ModernDayAffiliateTracking #ModernRetailEngagement #InPoleForPeak #newaudiencesCUG #LTKeurope Partnerize

How do you create an actual ‘Total Market’ campaign? Many times I’ve said, it’s not so much that ‘total market’ doesn’t exist more like companies don’t understand how to do it properly. Well, enter T-Mobile to show us how it’s done! Step 1: Hire talent that resonates across the board. With Zoe Saldaña as the lead in their ads they’ve got a Spanish speaking Afro-latina who can bridge various consumer segments. Plus…who doesn’t love Gamora from Guardians of the Galaxy? Step 2: Wrap your message in a universal truth. In TMo’s case it’s not just that people love savings, but their family. As someone with extensive multicultural strategy experience, this always pops as an important element for consumers regardless of ethnicity. Step 3: Don’t just translate, transcreate. I can’t stress the importance of this enough. Rather than just trying to recreate jokes from the English spot, TMo understood those jokes just don’t translate into Spanish. Both ads (link below) are alike in spirit but are more like cousins than siblings…which any Latinx/Hispanic consumer will tell you can be just as close a relationship. ;-) Step 4: Set up the right targeting. I’ve been served this ad across several streaming services, in both languages. This demonstrates TMo understands the bilingual consumer is open to receiving a message based on who they are, not the language of the program they’re watching. Also, by keeping the spots similar in theme, it never felt like I was watching a ‘Spanish’ vs ‘English’ ad but rather a fully thought out campaign being served in an effort to maximize impact while retaining continuity. Ultimately, any campaign should be about connecting with the audience on their terms and the current campaign from TMo demonstrates doing this isn’t that difficult…if you have the right team.

💡 Stay Ahead with AFSTEREO's Precision Media Monitoring 💡 In a world where media trends can shift in a moment, having the latest data at your fingertips is crucial. AFSTEREO delivers this with real-time updates on advertising and music broadcasts across Africa, ensuring you never fall behind. 🌟 Harness the power of timely insights to refine your media strategies. Join the network of top brands that rely on AFSTEREO for their media intelligence needs. #CuttingEdgeMonitoring #MediaIntelligence #AFSTEREO #BusinessInsights

Interesting ruling by the ASA against Eurostar which guides us that if you're advertising a "from" price, you must ensure that there is a "significant number" of items/services available to purchase AT such "from" price. #advertising #advertisingandmarketing #travel #travelindustry #asa #discount

Traditional #mediamonitoring doesn't tell you which news outlets carry the most weight when tracking #mentions of your brand in Mexico. Opt-in http://eepurl.com/iJFRJg to see our regular insights on how to improve your #brandtracking in Latin America.

Traditional #mediamonitoring doesn't tell you which news outlets carry the most weight when tracking #mentions of your brand in Mexico. Opt-in http://eepurl.com/iJFRJg to see our regular insights on how to improve your #brandtracking in Latin America.

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New case alert ⎮ 🥪🚀 Your hand seems lonely? 🚀🥪 ✋ In the fiercely competitive landscape of the French sandwich market, DAUNAT has conquered the first hand of his consummers 👋 At LNR - La Nouvelle Renaissance: we realized they still had a free hand. 🤚 So, how to occupy their second hand? 🕹️ The Solution: A one-handed mobile game experience that captures attention and engages our target audience like never before. 3 pillars: 🎮 A narrative mobile game 🥪 Transforms your lunches 🤳 From hand to shelf. Thank you so much to DAUNAT’s team for trusting us with this big mission And a big thanks to Hotshop Creative Brand Agency ! Michel Boiron Stephen Pisani A huge shoutout to the incredible team behind this project: Matthieu Kobler Pascal Vu Guillaume LOISEAU Célia Marechal-Abram Thomas Adnet Stay tuned for more updates as we embark on this digital adventure together! #lnr #nouvellerenaissance #newrenaissance #Digital #Innovation #Marketingdigital #agency #creativity #gamechanger #Daunat #sandwichmarket

We're in the news! 🗞️ Arke is making headlines with our latest campaign in partnership with London Gatwick. 🚀 Read about how we're setting the skies abuzz here. 👉 #ArkeAgency #LondonGatwick #MarketingNews #Partnership #NewCampaign #SorryForTheConvenience