Joaquin Dominguez Lucchini’s Post

Swipe through these highlights from our latest episode on the importance of emotional connection in B2B marketing. Our expert guests shared insights that are too good not to pass along. Tell us which quote resonates the most with you. Magali Mas D'Amato Joe Barron Antony Chang Haydn Woods-Williams #B2BMarketing #EmotionalConnection #ExpertInsights

Do you know the best ways to engage your B2B audience? Discover how to reach your customers, the role of purpose in B2B and how AI will transform B2B marketing, in this Uncensored CMO interview with Antonia Wade, author of 'Transforming the B2B Buyer Journey'. Watch it here: https://bit.ly/3wrtLT7 #Marketing #B2BMarketing #BuyerJourney #CustomerJourney

These are the ingredients you need to create an effective B2B marketing strategy 👀 In our latest white paper, Balance: The Key to Effective Marketing, Colin Gray cuts through the data and uncovers the five areas where marketers need to find balance 👇 Read the free white paper here: https://lnkd.in/eAvNbaWG #B2BMarketing #B2B

Is your B2B marketing lacking emotion? Without it, you could be missing out on opportunities to: 1. Enhance loyalty 2. Increase conversions 3. Stand out in your market Remember, B2B decision-makers are people—who just happen to be at work. Learn more about why emotional storytelling matters in our latest blog post: https://ow.ly/R0MG50RczgY #EmotionalStorytelling #B2Bmarketing #MarketingTips

“How do I create a B2B marketing persona?” — A well-crafted buyer persona can make all the difference! Watch my short video for insights on how you can maximize the impact of your marketing. https://hubs.la/Q02DZbLT0 #B2BInsights

Slaying the B2B Marketing Unicorns: Myths That Need Debunking Ever heard that B2B marketing is a whole different beast compared to B2C? While there are unique challenges in B2B, like longer sales cycles and complex user journeys, many of the myths around creativity and brand-building are just that: myths. In our latest blog post, we debunk 5 common misconceptions and explain why creativity, emotional appeal, and strong branding are just as crucial in B2B as they are in B2C. Don’t let these myths limit your marketing strategy! 👉 Read the full article here: https://lnkd.in/eF7YYsrM #B2BMarketing #BrandStrategy #CreativeMarketing #MythBusting #PinkBuffaloStudios

Great learnings for B2B marketers when ‘building their brand’, or should we say, ‘communicating their value’. Inspiring presentation by Craig Ford and Edd Southerden at #B2BIgnite today, here’s one or two snippets. #B2B #Marketing #Brand B2B Marketing mfldirect Bray Leino

Documenting clearly-defined personas is critical to ensuring effective messaging. Personas guide who and how you should be targeting prospects. Never enter creative production without them referencing these. DM me for help with personas.

It is indeed a masterclass in B2B Marketing by Antonia Wade and Jon Evans. They delve into the importance of brand, reputation, and relationships in B2B. This episode delivers a plethora of insights but my favorite point from Antonia Wade was "Marketing should make you money, not cost you money" - on making Marketing a profit-centre from cost-centre. Link: https://bit.ly/3wuPM3H #b2bmarketing #marketing #b2b #strategy #branding

Want to improve your B2B marketing game? Wondering why your marketing messages are falling flat? Curious how to improve your parental street cred? Listen in to Priscilla McKinney on Interesting B2B Marketers and discover the benefits of self-reflection, and the importance of respecting your audience and much more. Don't miss it: https://bit.ly/43EsOlP #littlebirdmarketing #alwaysbehelping #b2b